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The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters

The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters

By: Dave Campbell Ontario Canada
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Welcome to the "How To Podcast Series" - your guide to podcasting mastery! Discover solo, co-hosted and mini episodes packed with great tips on - Launching your podcast, Growing your audience, Optimizing audio quality, Making money, Guest booking secrets, Content planning hacks, Marketing on social media, SEO for podcasts, Equipment recommendations, Hosting platforms comparisons and Podcasting Tips! Whether you're a beginner or seasoned podcaster, our actionable advice will elevate your show. Podcasting is best done in community, you don't have to podcast alone - join the conversation here!Dave Campbell, Ontario Canada
Episodes
  • E426 - The Reason for the Season - Would Podcasting in Seasons Right for You
    May 23 2025

    Episode 426 - The Reason for the Season - Would Podcasting in Seasons Right for You

    Advantages and Disadvantages of Podcasting in Seasons

    Advantages

    • Prevents Burnout and Allows for Breaks
      Structuring your podcast into seasons provides natural breaks between production cycles, giving creators time to recharge, reflect, and plan without the constant pressure to publish. This is especially beneficial for solo podcasters or those balancing multiple responsibilities.

    • Improved Planning and Content Quality
      Seasons encourage batch production and long-term planning, leading to more cohesive, higher-quality episodes. Podcasters can focus on research, scripting, and recording in dedicated time blocks, resulting in a polished and consistent listening experience.

    • Focused Themes and Story Arcs
      Thematic seasons make it easier to explore topics in depth and create compelling story arcs, which can enhance listener engagement and learning. This structure is particularly effective for narrative, educational, or investigative podcasts.

    • Strategic Marketing Opportunities
      Season launches and finales offer clear opportunities for targeted marketing campaigns, building anticipation and engagement through teasers, previews, and promotional materials.

    • Opportunity for Feedback and Evolution
      Breaks between seasons provide natural checkpoints to gather audience feedback, review performance, and make strategic adjustments for future episodes.

    • Flexibility for Experimentation
      Each new season can be an opportunity to test new formats, topics, or approaches without overhauling the entire podcast


    Disadvantages

    • Risk of Losing Audience Momentum
      Extended breaks between seasons can lead to a drop in listener engagement. Without consistent communication, audiences may lose interest or forget about the show.

    • Increased Planning and Production Demands
      While seasons allow for batch production, they require significant upfront planning and coordination, which can be overwhelming, especially for new podcasters.

    • Potential Incompatibility with Certain Formats
      News, current events, or timely commentary podcasts may not suit a seasonal format, as these shows often require regular, up-to-date content.

    • Technical and Organizational Challenges
      Improper use of season and episode numbering can lead to confusion in podcast apps, making it harder for listeners to find the latest episodes or navigate the catalog.

    • Audience Discovery Issues
      New listeners might find it difficult to jump into a podcast with multiple interconnected seasons, especially if the structure isn’t clearly communicated.

    • Pressure to Maintain Consistency
      Some podcasters may feel locked into a set number of episodes per season, which can be restrictive and may not fit all content needs


    Podcasting in seasons can offer significant creative and logistical benefits, but it also introduces challenges around planning, audience retention, and technical management. The decision to use a seasonal format should be based on your content type, audience needs, and production capacity___

    https://howtopodcast.ca/

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    33 mins
  • E425 - Reputational Risks That Can Prevent Listeners from Recommending Your Podcast
    May 21 2025
    Episode 425 - Reputational Risks That Can Prevent Listeners from Recommending Your PodcastReputational Risks That Can Prevent Listeners from Recommending Your PodcastWhen someone considers recommending a podcast, they weigh not only the show's quality but also how that recommendation will reflect on them. Several reputational risks can make even loyal listeners hesitate to share your podcast with others:1. Poor Audio QualitySubpar audio is one of the most significant barriers to recommendation. Listeners may fear that suggesting a podcast with distracting background noise, inconsistent volume, or muffled voices will make them seem unprofessional or inattentive to qualityStudies show that audio quality directly influences perceptions of a host’s credibility. If your show sounds amateurish, listeners may worry that recommending it could diminish their own credibility2. Inconsistent or Unfocused ContentIf your podcast lacks a clear theme or frequently shifts topics, it becomes difficult for listeners to identify who would benefit from it. This ambiguity makes people less likely to recommend the show, as they don’t want to risk the recipient finding it irrelevant or confusingHit-or-miss content quality can also lead to embarrassment if a recommended episode is noticeably weaker than others3. Not Safe for Work (NSFW) Language or ContentPodcasts with explicit language, controversial topics, or adult themes can deter recommendations, especially in professional or mixed company settings. Listeners may worry about offending friends, colleagues, or family if the content is not appropriate for all audiences4. Amateur-Looking or Confusing Cover ArtUnprofessional or unclear podcast artwork can signal low production values before a single word is heard. Listeners may feel that recommending a show with poor branding could reflect poorly on their own taste or judgment5. Loose Episode StructureEpisodes that meander, lack editing, or feel unprepared can frustrate listeners. If someone feels they need to apologize for or explain away the lack of structure, they’re less likely to recommend the show at all6. Lack of Memorability or DistinctivenessIf your podcast doesn’t stand out-whether in format, delivery, or perspective-it’s hard for listeners to recall and recommend it in relevant situations. Shows that blend into the crowd are rarely shared7. Unclear Target AudienceWhen it’s not obvious who the podcast is for, listeners hesitate to recommend it, fearing it won’t resonate with the recipient or could even cause awkwardness8. Personal Reputational RiskListeners often see their recommendations as a reflection of their own standards and tastes. If they recommend a "bad" podcast-whether due to any of the reasons above-they may worry about being judged as having poor judgment, low standards, or questionable valuesThe Impact on the RecommenderRecommending a podcast is a personal endorsement. If the show disappoints, listeners may feel embarrassed or worry that others will question their taste, discernment, or professionalism. This reputational risk is a powerful deterrent, which is why focusing on consistent quality, clarity, and professionalism is essential for word-of-mouth growthHow to Minimize Reputational RisksInvest in good audio equipment and editingMaintain a clear, focused topic and episode structureUse professional cover art and brandingBe mindful of language and content warnings.Know your target audience and communicate it clearlyBy addressing these areas, you make it easier for listeners to confidently recommend your podcast-knowing it will reflect well on them.Additional Information:https://podcastgym.com/podcast-audio-quality-matters-more-than-you-think-heres-why/https://podcastmarketingacademy.com/podcast-recommendation-loop/___https://howtopodcast.ca/
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    34 mins
  • E424 - Don’t Bore Us, Get to the Chorus - Why Starting in the Middle Might Work For Your Podcast
    May 19 2025

    Episode 424 - Don’t Bore Us, Get to the Chorus - Why Starting in the Middle Might Work For Your Podcast

    Don’t Bore Us, Get to the Chorus: Why Your Podcast Should Start in the Middle

    There’s a classic saying in music: “Don’t bore us, get to the chorus.” Songwriters know the chorus is what hooks listeners-the part everyone remembers and sings along to. The same principle applies to podcasting, especially when it comes to the start of your episode.

    Think about improv comedy. One of the first lessons is to start in the middle of the scene. You don’t waste time introducing characters or setting up the world. Instead, you jump right into the action-two people already arguing about football, not awkwardly introducing themselves and explaining what’s about to happen. This approach immediately pulls the audience in, making them curious and invested from the first moment.

    Too often, podcasts get bogged down in lengthy introductions, excessive backstory, or “today on the show, we’ll be talking about…” monologues. When you spoon-feed every detail and context, you actually rob your audience of the chance to be engaged. Great storytelling leaves some questions unanswered at first. It trusts the listener to fill in the gaps, to deduce and discover as the episode unfolds. This is what keeps people leaning in, wanting to know more.

    So, as a podcaster, challenge yourself to “get to the chorus.” Start with a compelling moment, a bold statement, or an intriguing question. Let your audience’s curiosity do the work. Not only will this make your show more dynamic, but it will also respect your listeners’ time and intelligence.


    Website list of songs that start with the chorus

    “Don’t bore us. Get to the chorus.” An excellent maxim to live by, and one that more artists should embrace with fervour. Long, extended intros should be kept to the realm of jam bands: if you’re trying to make a solid first impression, why hit the listener square in the face with the catchiest, most memorable part of the song right off the bat?

    https://faroutmagazine.co.uk/15-songs-that-start-with-the-chorus/


    Clip referenced in the episodehttps://vm.tiktok.com/ZMSdCHVpu/





    https://howtopodcast.ca/

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    29 mins

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