Episode 512 - What the 18th-century German scientist Christoph Lichtenberg Says About What is Real and What is True And How This Impacts Podcasting

The quote "what is new is rarely true and what is true is rarely new" has been attributed to Christoph Lichtenberg, although it appears in discussions and writings from a range of sources.

Lichtenberg was an 18th-century German scientist and satirist known for his aphorisms, and variations of this phrase are often linked to him in philosophical and literary contexts

The quote “what is new is rarely true and what is true is rarely new” highlights the reality that original podcast ideas are uncommon, and most successful methods are tried-and-tested.

For podcasters, this means that innovation is valuable, but foundational principles and reliable practices are what usually lead to lasting success.

Key Points for Podcasters from the Quote

Lean on Proven Processes

Most established podcasting workflows remain effective—planning, outlining, consistent scheduling, and editing are time-tested practices that help creators launch and sustain quality shows.

• Following a classic structure: idea generation, research, outline, record, edit, publish, and market gives dependable results.

• Effective episode formats (solo, interview, co-hosted) are rarely groundbreaking, but they consistently engage audiences when executed well.

Innovate Carefully and Purposefully

Truly new ideas in podcasting can stand out but are rarely instantly successful; untested formats risk missing what audiences reliably value.

• Unique angles, creative segments, or experimental approaches should be built atop solid foundational practices.

• Offer fresh perspectives or voices without abandoning what listeners expect: great sound, clear structure, and valuable content

Focus on Authenticity and Consistency

What remains “true” is the importance of building trust and connection with listeners, not chasing novelty for its own sake.

• Regular schedule, authentic conversation, well-researched topics, and continuous improvement underpin almost every successful podcast.

• Authenticity in topic selection, presentation style, and audience engagement consistently yields loyal listeners.

Respect Listener Habits

Most listeners are attracted to podcasts that reliably deliver what they expect—clarity, value, and quality—rather than reinventing the wheel each episode.

• Too much focus on being “new” risks alienating an audience looking for reliability and comfort.

  Best Practice Takeaways

  • Use established podcasting workflows that have proven their value to thousands of creators before.

  • Inject thoughtful innovation, but don’t abandon classic elements like clear episode structure, quality audio, and relevance.

  • Value consistency and authenticity over chasing the “new.”

  • Experiment strategically and build upon what is proven, allowing incremental growth rather than upheaval.

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