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The Green Dream Landscaping Show

The Green Dream Landscaping Show

By: Turf's Up Radio
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About this listen

My name is Luke Truetken and welcome to the Green Dream Show. I have spent the past 10+ years learning all the do's and don'ts of the green industry and I am here to share my knowledge with you.

We will talk about all the things you need to know to grow your lawn and landscape business. More specifically we will talk in-depth about internet marketing, branding, sales, hiring, and recruiting.

2022 Turf's Up Radio Economics Marketing Marketing & Sales Politics & Government
Episodes
  • You Can't Out-Recruit a Bad Workplace

    You Can't Out-Recruit a Bad Workplace
    Oct 15 2025

    Struggling to find good people? The problem might not be the labor market—it might be you.

    In this no-BS conversation, recruiting expert Mike Voories drops truth bombs that will make every landscape company owner squirm (in a good way). If you've ever blamed "the younger generation" or complained that "nobody wants to work anymore," this episode will completely shift your perspective.

    What You'll Learn:

    • Why compensation ISN'T the #1 factor in attracting A-players (and what actually is)
    • The "employer brand" checklist that separates thriving companies from struggling ones
    • How to build a recruiting pipeline BEFORE you're desperate
    • The hidden cost of hiring out of desperation vs. hiring strategically
    • Why wrapped trucks and clean equipment matter more than you think
    • Real talk on cannabis policy, E-Verify, and the H-2B program
    • The emotional intelligence factor owners overlook

    The Bottom Line: You can have the best recruiting tactics in the world, but if your company isn't a great place to work, you'll never keep top talent. Mike breaks down exactly what "great place to work" means in 2025, and it's not what you think.

    Stop competing on hours and overtime. Start competing on culture and career growth.

    Connect with Mike Voories:

    LinkedIn: https://www.linkedin.com/in/michaelvoories/

    Website: https://BusinessResourcesOne.com

    Free Job Board: https://GreenIndustryCareers.com

    Connect with Steven Cohen:

    Email: scohen@greenmarkgroup.com

    LinkedIn: GreenMark Consulting Group

    Host Luke Truetken

    Brought to you buy Landscape SEO

    Brought to you by Turfs Up Radio - The 24/7 Green Industry Station
    Show More Show Less
    1 hr and 1 min
  • Don't Fall Victim To This

    Don't Fall Victim To This
    Feb 9 2024

    Next time you get a call like this just say no.

    I hope this helps
    Show More Show Less
    3 mins
  • Tip of the week: Don't Quit!

    Tip of the week: Don't Quit!
    Dec 31 2023
    2 mins
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