Episodes

  • 292. Business Success Isn't a Race. It's a Frequency: What Happens When Strategy Isn't the Answer Anymore

    292. Business Success Isn't a Race. It's a Frequency: What Happens When Strategy Isn't the Answer Anymore
    Aug 5 2025

    In this transformative solo episode, abundance expert and business coach Sarah Walton reveals why traditional business strategies often fall short and shares the energetic approach to growth that's changing everything for ambitious women entrepreneurs. Through personal stories, including a remarkable synchronicity involving a pair of jeans, Sarah explores how shifting from chasing to receiving can revolutionize your business results. If you've built a successful business but still feel stuck, exhausted, or like you're forcing every outcome, this episode offers a refreshing perspective on scaling with soul, strategy, and sanity.

    What You'll Learn:

    1. Why "just being strategic" stops working at higher levels of business success

    2. The difference between chasing abundance and allowing it to flow to you naturally

    3. How your nervous system impacts your ability to scale sustainably

    4. The power of making clear requests to the universe while releasing attachment to outcomes

    5. Why community and being truly seen are essential for business expansion

    6. Real client transformation stories that prove it's about becoming, not just doing

    7. How to shift from over-functioning to receiving what's already trying to reach you

    8. The energetic frequency that successful entrepreneurs embody versus those who struggle

    Sarah Walton challenges the conventional wisdom that business success comes solely from better strategies and harder work. Drawing from 18 years of entrepreneurial experience, she reveals how the most successful business owners operate from a different frequency altogether-one of alignment, trust, and receiving rather than constant chasing and forcing.

    The episode opens with Sarah's powerful assertion that "businesses don't fail, they quit," setting the stage for a deeper exploration of what happens when entrepreneurs move beyond survival mode into true abundance. Through the delightful story of manifesting the perfect pair of jeans, Sarah illustrates how the universe responds when we make clear requests without attachment, demonstrating principles that directly apply to business growth.

    Sarah addresses the loneliness and isolation many entrepreneurs face, explaining how the quality of our daily conversations shapes our business reality. She emphasizes that successful scaling isn't about finding better tactics, but about becoming the person who can hold larger results without breaking. The episode includes inspiring stories from her Abundance Academy, where clients have achieved 7x revenue growth by shifting their energy and approach.

    Key insights include understanding that 90%of sales is energy while only 10% is what you're selling, the importance of surrounding yourself with the right community, and how our nervous system either supports or sabotages our next level of success. Sarah concludes with practical guidance on moving from strategy-focused to frequency-focused business building.

    Free gift from Sarah:

    Book a free 15-minute call to explore working together: https://app.acuityscheduling.com/schedule/60d4f7f6/appointment/52999780/calendar/909961?appointmentTypelds%5B%5D=52999800

    Ready to shift from chasing to receiving in your business? Book your call with Sarah today and discover how The Abundance Academy can help you scale with soul, strategy, and sanity.

    Work with Sarah:

    Apply for The Abundance Academy group coaching programhttps://sarahwalton.com/abundance-academy/

    Connect with Sarah Walton:

    1. Website:https://sarahwalton.com/

    2. Social Media: https://www.instagram.com/thesarahwalton/

    3. You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton

    Thank you so much for listening. I'm honored that you're here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people!

    (If you're not sure how to leave a review, you can watch this quick tutorial.)
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    26 mins
  • 291. From Corporate Exec to AI Oracle - How Rachel Loewenherz Built Star Path to Heal the World Through Astrology and AI

    291. From Corporate Exec to AI Oracle - How Rachel Loewenherz Built Star Path to Heal the World Through Astrology and AI
    Jul 29 2025
    What happens when a Yale-educated tech executive loses everything and builds an AI that reads your soul? In this powerful episode, Sarah sits down with Rachel Loewenherz, founder of Star Path AI, to explore the intersection of ancient wisdom and cutting-edge technology for business strategy. After surviving four pregnancy losses, corporate layoffs, and a profound spiritual awakening, Rachel combined her market research expertise with deep astrological knowledge to create Star Path—an AI Oracle that helps entrepreneurs understand their cosmic blueprint for success. This isn't about generic business advice; it's about discovering how you're uniquely wired to make money, communicate authentically, and build a business that feels aligned with your soul. Rachel shares her journey from feeling like "a red hot Ferrari who thought she was a minivan" to building spiritual infrastructure that's helping women entrepreneurs worldwide navigate uncertainty with cosmic clarity. Learn why your second house reveals your money blueprint, how AI can make ancient wisdom actionable, and why the wobbliness you're feeling in business might be exactly where you're supposed to be. Whether you're a seasoned entrepreneur or just starting your business journey, this conversation will shift how you think about strategy, authenticity, and the power of knowing yourself at the deepest level. What You'll Learn: How to identify your unique money blueprint using astrological insightsWhy traditional business strategies might be failing you (and what to do instead)The difference between spiritual entertainment and actionable self-knowledgeHow AI can compress complex astrological data into daily business decisionsWhy we're in an "Age of Aquarius" moment of decentralization and what it means for entrepreneursHow to use cosmic timing for launches, marketing, and major business decisionsThe power of receiving as a core leadership strength in uncertain timesHow to create marketing that sounds authentically like you (not generic AI copy)Why abundance doesn't always mean wealth and how to define it for yourselfStrategies for navigating business challenges during collective transformation In this transformative episode of Game On Girlfriend®, host Sarah Walton welcomes Rachel Loewenherz, the Yale-educated founder of Star Path AI, for a deep conversation about combining ancient wisdom with modern technology to create aligned businesses. Rachel's story begins in corporate America, where despite professional success, she felt increasingly disconnected from her purpose. After surviving multiple pregnancy losses and experiencing betrayal in the business world - including being laid off on the day she was promised a VP promotion - Rachel found herself at a crossroads. The turning point came through an astrology reading where she learned she was "a red hot Ferrari who thought she was a minivan." This revelation sparked years of study in spiritual healing modalities. Eventually, it led to the creation of Star Path, an AI Oracle that uses astrological data to provide personalized business guidance. Unlike traditional AI tools that offer generic advice, Star Path understands each user's unique cosmic blueprint. The platform helps entrepreneurs understand their money-making patterns, optimal communication styles, and ideal timing for major business decisions. Rachel explains how your astrological "second house" reveals specific information about how you're designed to generate wealth and what abundance truly means for you personally. The conversation explores why we're living through a significant collective shift - what Rachel calls the "Age of Aquarius" - characterized by decentralization of power and information. This explains why many entrepreneurs feel "wobbly" right now; we're in a period of necessary transformation where old systems are breaking down to make way for more authentic, aligned ways of doing business. Sarah and Rachel discuss practical applications of cosmic business strategy, including why certain marketing approaches feel completely wrong for some people while working perfectly for others. Rachel shares her own experience of trying TikTok marketing because "everyone said to go viral," only to have it fail spectacularly because her chart indicated she should "optimize for resonance over reach." The episode concludes with insights about the future of entrepreneurship, where knowing yourself deeply becomes the ultimate competitive advantage. As AI makes professional-quality marketing accessible to everyone, authenticity and personal truth become the key differentiators. About Rachel Loewenherz: Rachel Loewenherz is the founder of Star Path—an AI oracle powered by astrology. She's a Yale-educated business strategist & tech marketer, former Chief of Staff, and 2-time CEO. But that's just on paper. Behind the scenes, Rachel was losing pregnancies, healing from PTSD, and having a massive spiritual awakening. That's when she found ...
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    48 mins
  • 290. From Cash Flow Crisis to Confident CEO with Jennifer Kok

    290. From Cash Flow Crisis to Confident CEO with Jennifer Kok
    Jul 22 2025
    Small business owner Jennifer Kok opened her cookie business and delivered her second daughter just two days later—literally delivering babies and cookies on the same day. After running her business for 20 years and experiencing everything from bounced paychecks to franchise success, Jennifer now helps overwhelmed entrepreneurs transform into confident CEOs without burning out on social media. In this raw and honest conversation, Jennifer shares the real statistics behind small business failure (spoiler: they don't fail, they quit). She reveals the predictable pattern that causes entrepreneurs to walk away right before their breakthrough. From managing cash flow crises to building your personal board of directors, this episode pulls back the curtain on the messy middle of entrepreneurship. It provides actionable strategies for pushing through the plateau. If you've ever felt isolated in your business, questioned whether you're cut out for entrepreneurship, or wondered how to pay yourself properly, this episode offers both practical solutions and the emotional support every business owner needs to hear. What You'll Learn Why 50% of small businesses actually quit rather than fail, and how to avoid becoming part of that statistic The predictable pattern that hits entrepreneurs around year 3-4 and how to navigate "the messy middle" How to build your personal board of directors with five specific types of advisors The critical difference between working in your business versus working on your business How to conduct a business breakthrough strategy, starting with your numbers Why profit margins matter more than revenue and how to calculate what you're really earning How to find your micro audience and unique differentiator without fear-based thinking Cash flow management fundamentals that prevent payroll crises The mindset shifts that separate successful entrepreneurs from those who quit This episode features Jennifer Kok, a business coach with 25 years of entrepreneurial experience who literally delivered her baby and cookie orders on the same day she opened her business. Jennifer challenges the common belief that small businesses fail, arguing instead that they quit, particularly around the 3-4 year mark when entrepreneurs hit what she calls "the messy middle." The conversation covers Jennifer's journey from corporate America to cookie business owner, including a humbling moment when she had to put payroll on a credit card during a family vacation. This crisis became a turning point that led her to master business fundamentals and eventually help other entrepreneurs avoid similar pitfalls. Key insights include the importance of building a personal board of directors (comprising five specific types of advisors), understanding profit margins over vanity metrics such as revenue, and developing systems for working on your business rather than just in it. Jennifer emphasizes that entrepreneurial challenges aren't character flaws but navigation points toward better systems. That isolation kills more businesses than a bad strategy. The episode explores the psychological aspects of entrepreneurship, highlighting the interconnection between personal and business growth, and provides practical strategies for financial management, targeting micro-audiences, and maintaining confidence during challenging periods. Catch these additional episodes from the Game On Girlfriend® Podcast: Ep147: Are You a Significance Junkie? https://sarahwalton.com/significance-junkie/ Ep31: "Sarah Unplugged: This Is Why You Can't Focus" https://sarahwalton.com/cant-focus/ Ep132: "Never Ask, 'So What Do You Do?' Again" https://sarahwalton.com/colleen/ About Jennifer Kok: Jennifer Kok is the woman who traded corporate perks for cupcake chaos, turned frosting into a franchise, and now transforms overwhelmed, underpaid business owners into confident CEOs. With 25+ years of hard-earned entrepreneurial wisdom (including bounced paychecks, brand pivots, and franchising wins), Jen helps local businesses earn more and stress less — without selling their soul to social media. Her superpower? Spotting what's not working and fixing it fast — with pricing that pays, messaging that magnetizes, and strategies that scale. She’s an advocate for locally owned small businesses and has a heart for helping them not only survive but thrive. Whether she’s behind the mic on Main Street Success Stories Podcast, at the lake with her grandkids and goldens, or on stage inspiring fellow founders — Jen shows up real, relatable, and ready to help you rise. Free Gift from Jennifer Kok: Ready to stop spinning your wheels and start building a truly profitable business? Jennifer is offering Game on Girlfriend listeners her free 30-minute training: "3 Keys to Growing a Profitable Business." This isn't another generic business strategy session - it's the exact framework Jennifer uses with her coaching clients to help them move from ...
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    38 mins
  • 289. Financial Trauma to Financial Freedom: The Journey from $500K Debt to Purpose-Driven Success with Michelle Campbell

    289. Financial Trauma to Financial Freedom: The Journey from $500K Debt to Purpose-Driven Success with Michelle Campbell
    Jul 15 2025
    What happens when financial rock bottom becomes the foundation for your life's purpose? Michelle Campbell experienced five evictions, four car repossessions, and accumulated over $500,000 in debt across 21 years—yet today she's a successful financial literacy advocate helping others break free from similar cycles. In this powerful conversation, Michelle shares how a single question shift changed everything: moving from "Why is this happening to me?" to "What am I supposed to learn from this?" Her story reveals the deep connection between self-worth and spending habits, and why financial literacy is as much about psychology as it is about numbers. What You'll Learn: How to reframe financial setbacks as opportunities for growth and learning The psychological connection between self-worth and spending patterns Why traditional financial advice often fails without addressing emotional drivers Practical steps to start building wealth regardless of your current financial situation How to have honest money conversations that break down shame and isolation The role spiritual practices can play in gaining clarity during a financial crisis Why financial literacy is foundational to overall life stability How past trauma can become the foundation for your life's purpose Michelle Campbell was born and raised in Omaha, Nebraska, and began her educational journey in South Dakota before relocating to Atlanta, Georgia, to continue her studies. During her academic pursuits, she launched a real estate investment firm, marking the beginning of her entrepreneurial path. Over the years, Michelle expanded her ventures into various industries, including horticulture, where she founded an interior scape company, and logistics, where she established a commercial trucking business. Drawing on the insights and expertise gained across these diverse fields, she transitioned into a career in the financial services industry. Michelle is the author of Bluebird, a memoir that candidly explores themes of trauma, heartbreak, and the resilience that can be found in life's struggles. She is also the founder of a nonprofit organization dedicated to empowering individuals through financial literacy and fostering economic stability. Resources Mentioned: Michelle Campbell's book: "Bluebird: A Memoir" - https://amzn.to/3IpsCBv Connect with Michelle Campbell: Website: https://bymichellecampbell.com/ Facebook: https://www.facebook.com/people/Bluebird-Memoir/61561259970143/ Instagram: https://www.instagram.com/bluebirdmemoir/ TikTok: https://www.tiktok.com/@taxshell LinkedIn: https://www.linkedin.com/in/michelle-c-1a697b318/ Connect with Sarah Walton: Website: https://sarahwalton.com/ Abundance Academy: https://sarahwalton.com/abundance-academy/ Social Media: https://www.instagram.com/thesarahwalton/ Related Episodes from the Game On Girlfriend® Podcast: Episode 230: You Deserve the Money with Bookkeeper Ashley Chamberlain Episode 206: What Women Need to Know to Manage Their Money With Lisa Crosta Episode 197: Money Beliefs That Hold You Back from Making More You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I'm honored that you're here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you're not sure how to leave a review, you can watch this quick tutorial.)
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    1 hr and 2 mins
  • 288. From TV Producer to Six-Figure Entrepreneur: Star Cox's Biblical Marketing Secrets and Spiritual Business Journey

    288. From TV Producer to Six-Figure Entrepreneur: Star Cox's Biblical Marketing Secrets and Spiritual Business Journey
    Jul 8 2025
    Former network TV producer Star Cox shares how a profound spiritual encounter led her to quit her corporate job and build a six-figure business teaching entrepreneurs to market using Jesus's proven strategies. This episode reveals the hidden marketing principles found in biblical stories and how to apply them to modern content creation. What You'll Learn: How Jesus grew his following using clear messaging and pain point identification The storytelling framework behind biblical parables that creates transformation Why providing immediate value builds trust faster than future promises How to craft authentic calls to action that inspire genuine response The difference between spiritual business practices and traditional religion Practical exercises for tuning into your intuition and inner guidance Why emotional intelligence is essential for entrepreneurial success Key Topics Covered: Star's journey from corporate security to entrepreneurial freedom, learning to hear divine guidance through multiple channels, applying ancient wisdom to modern social media marketing, building businesses aligned with personal values, navigating economic uncertainty with faith-based decision making, and creating content that converts without manipulation. Episode Summary: This conversation between Sarah Walton and Star Cox explores the intersection of spirituality and business strategy. Star shares her dramatic career transition from network television to entrepreneurship, triggered by a spiritual experience that led her to quit her job without a backup plan. The discussion covers how biblical stories contain sophisticated marketing frameworks, the importance of emotional intelligence in business, and practical methods for accessing intuitive guidance in decision-making. Listeners will discover how Jesus's approach to growing his following translates directly to modern social media marketing, including identifying audience pain points, using transformational storytelling, providing immediate solutions, and creating compelling calls to action. The episode also addresses different spiritual perspectives on divine guidance and how to build businesses that align with personal values while achieving financial success. Resources Mentioned: Star's free five-day challenge: Convert Content to Cash Biblical marketing frameworks Spiritual business practices Content creation strategies Connect with guest Star Cox: www.bookofstar.com Social Media: IG:@bookofstar_ TikTok:@bookofstar LinkedIn: https://www.linkedin.com/in/shamaracox/ YouTube: www.Youtube.com/c/bookofstar Join the Free Convert Content to Cash Challenge: https://www.contenttocashchallenge.com/ Guest Bio: Shamara “Star” Cox is a TV producer turned marketing coach who helps six and seven-figure entrepreneurs create binge-worthy video content. With over a decade in film and television, including four years as a producer at a major network, Star walked away from corporate life when called to something greater. She now teaches biblical marketing principles and has built her own six-figure business helping entrepreneurs step into greater visibility and profitability. Other Game on Girlfriend® Episodes you might want to check out: How to Build Authentic Relationships in Business (grab link for ep283) The Psychology of Spiritual Entrepreneurship (grab link for ep253) Content Marketing Strategies That Actually Work (grab link for Ep188) Host Bio: Sarah Walton is a business strategist and sales coach who helps women entrepreneurs build profitable businesses through authentic sales strategies. Host of the Game On Girlfriend podcast, Sarah specializes in mindset work, sales psychology, and helping business owners overcome limiting beliefs around money and success. Connect with Sarah Walton: Website: https://sarahwalton.com/ Abundance Academy: https://sarahwalton.com/abundance-academy/ Social Media: https://www.instagram.com/thesarahwalton/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I’m honored that you’re here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.) This episode is perfect for entrepreneurs seeking authentic marketing strategies, business owners interested in spiritual approaches to business building, and anyone curious about applying ancient wisdom to modern challenges.
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    44 mins
  • 287. The $68 Trillion Wealth Transfer: Why the Future of Money is Feminine with Chelsea Williams

    287. The $68 Trillion Wealth Transfer: Why the Future of Money is Feminine with Chelsea Williams
    Jul 1 2025
    The largest wealth transfer in human history is already underway - and women are positioned to inherit the majority of it. But most women aren't prepared for what's coming, and the implications extend far beyond individual bank accounts. In this transformative episode, I sit down with Chelsea Williams, fractional CFO and self-proclaimed "money whisperer," who reveals the shocking truth about women's exclusion from the financial system and why the next 20 years will reshape society itself. Chelsea accidentally discovered accounting in college when everyone told her to avoid it. That "mistake" led to a career revelation: she had a natural gift for numbers, but more importantly, she understood that money conversations needed a completely different approach - especially for women. Episode Highlights: The Historical Context Most Women Don't Know Chelsea breaks down the "financial algorithm" - how the financial system was built by and for white male property owners for 99% of its existence. Women couldn't even get credit cards without male co-signers until 50 years ago. We were literally listed as assets on men's financial applications. The Coming Wealth Revolution, as baby boomers pass away over the next two decades, trillions of dollars will transfer to their heirs - with the majority going to women. This represents the first time in history that women will control this level of wealth, but it also threatens to dramatically widen the wealth gap. Why Women Handle Money Differently Research shows that when women control financial resources, entire communities benefit. We're natural multipliers - whatever you give us, we make it grow and share it. But we've been taught to negotiate and invest using masculine strategies that don't align with our strengths. A Revolutionary Social Impact Vision Chelsea shares her groundbreaking project: converting vacant nursing homes (left empty as boomers pass away) into supportive community living spaces for single mothers, complete with financial literacy programs, childcare, and mentorship. It's a perfect example of how women can use inherited wealth to create systemic change. The Skills We Need Now Financial literacy isn't optional anymore - it's essential preparation for this generational shift. But Chelsea emphasizes we don't need to become masculine to succeed. We need to lean into our natural strengths while building competency in negotiation, investment strategy, and wealth management. What You'll Learn: Why the wage gap is partially about skills we were never taught (and how to close it) The generational patterns embedded in women's DNA around money How to prepare yourself and your business for unprecedented economic change Why supporting other women isn't just nice - it's strategically essential The balance needed as men navigate their changing role in this new paradigm This conversation will fundamentally shift how you think about money, opportunity, and your role in the largest wealth transfer in human history. The future truly is feminine - but only if we step into it with intention and preparation. Guest Bio: Chelsea Williams is a fractional CFO, money strategist, and founder of Money Mastery. With over a decade of experience working with entrepreneurs and individuals on their finances, she's discovered that money conversations are "always and never about the money." Her mission is to splash color on the traditionally black-and-white topic of finance, especially for women preparing for unprecedented economic opportunity. Resources Mentioned: "The Soul of Money" by Lynn Twist Money Mastery website: https://www.moneymastery.work/ Financial literacy resources for women Domestic violence support organizations Connect with Chelsea: Website: https://www.moneymastery.work/. Sign up for her newsletter to stay updated on the nursing home conversion project and receive wealth transfer insights. Connect with Sarah Walton: Website: https://sarahwalton.com/ Abundance Academy: https://sarahwalton.com/abundance-academy/ Social Media: https://www.instagram.com/thesarahwalton/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I’m honored that you’re here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.)
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    36 mins
  • 286. Mastering Magnetic Communication Through Masculine/Feminine Balance with Nicola Navon

    286. Mastering Magnetic Communication Through Masculine/Feminine Balance with Nicola Navon
    Jun 24 2025

    When your business relationships mirror your personal ones, there's a deeper pattern at work. Nicola Navon, relationship communication coach and host of the Divine Union podcast, discovered this firsthand when her people-pleasing patterns in romantic relationships showed up as client codependency in her business.

    In this conversation, Nicola shares her signature Union Method framework and explains how balancing masculine energy (structure, boundaries, direct communication) with feminine energy (intuition, receptivity, play) creates magnetic communication that builds both intimacy and influence.

    You'll discover why vulnerability without grounding leads to collapse, how to communicate desires from empowerment rather than desperation, and the critical difference between healthy manifesting and controlling behavior that kills results.

    Whether you're struggling with client boundaries, romantic relationships, or finding your authentic voice as a leader, this episode offers practical strategies that work in both boardrooms and bedrooms.

    What You'll Learn

    • Why people-pleasing in relationships creates codependent client dynamics
    • How masculine energy grounds you so feminine energy can play
    • The courage required to discover what you actually want versus what you think you should want
    • Practical steps for identifying your needs and communicating them powerfully
    • Why control kills manifestation and how to take action without forcing outcomes
    • How to hold yourself through rejection while continuing to show up authentically
    • The connection between your internal relationship and all external relationships

    About Nicola

    Nicola Navon is a speaker, communication, and leadership coach who specializes in relational dynamics. As the host of the Divine Union podcast, she helps individuals master the art of influence and create vibrant, impactful relationships in leadership, love, and life.

    Her signature Union Method framework blends three core pillars: balance, communication, and polarity energetics.

    Nicola bridges self-mastery and thriving relationships, understanding that who you are at work shapes who you are in relationships and vice versa

    Connect with Nicola

    • IG @https://www.instagram.com/nicolanavon/
    • Website: https://www.nicolanavon.com/
    • Podcast: Divine Union

    Episode Highlights

    "Two people choosing to relate with each other. Not out of codependency, not out of need, but out of true depth."

    "I couldn't until I worked on my healing my masculine and bringing it in. I wasn't able to put myself out there in relationships and business as vulnerable."

    "Think of the masculine like it's your roots of a tree. It's your groundedness in who you are, what you're about, the agency behind your words, the conviction in what you say."
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    33 mins
  • 285. Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner

    285. Creating a Multi-Million Dollar Franchise Business Out of Joy with Rhea Lana Riner
    Jun 17 2025
    When I tell you you can start a business out of anything, do you have like an internal eye roll? Today’s guest started a business out of her living room. You can start a company simply because you want to help others. It really is that simple, but simple doesn’t mean easy. Rhea Lana Riner is the CEO and founder of Rhea Lana’s Children Consignment Events, a national franchise with 120 locations in 26 states. What started as a simple clothing swap in her living room has evolved into a multi-million-dollar business. Listen for the moments of courage – we're talking about the courage to start small and try again when something doesn't work exactly as planned the first time. It takes courage to keep going when you're not sure what the next step will look like. Rhea Lana was a stay-at-home mom who grew up in a military family. She was an introvert and, according to her, not someone you'd call a leader. “There was a season in our life where my husband left the corporate world and went into nonprofit work. We moved to another state, and I had these three small children under the age of five,” says Rhea Lana. She loved the hunt for secondhand shopping. However, the experiences with secondhand shopping weren't great at that time, ranging from garage sales to consignment stores – Rhea Lana felt there had to be a better way with more accountability. She got 11 women to sign up as consignors. It was a win. But no shoppers came to her first sale. She asked for a second chance and got to work on grassroots invitations. She printed flyers and made yard signs. “I wanted each mom that was selling her things with me; I wanted her to be able to see exactly what sold and exactly how much so that there would be no questions of just integrity of what happened.” You really can start with nothing and turn it into something. As women we're so creative; we generate idea after idea. It's essential that we find joy in what we do in business, and we don't have to undertake huge, risky ventures. It can be moment by moment. Rhea Lana says for that first sale, expectations were low. She remembers when she made $200; it was a win. She went out and bought a fancy purse – the first new thing she'd bought for herself in a long time. “Because all the money that came in, it went for the kids, or the bills, or the house payment. And I do think that's what women do experience,” says Rhea Lana. “We tend to put ourselves last. And so when I did this little business, all of a sudden, Of course, there was some tension.” She had to spend money but also felt the freedom to buy for herself, which was motivating. She says that the push for growth helped her narrow her focus to grow and increase her earnings. Her business grew gradually with each event. After working for a few years, Rhea Lana realized she was making in one event what a friend made in a year. “It was just part of the journey of probably giving me the push I needed to kind of take that next step towards franchising.” She didn't have the money to hire a consultant; instead, her sister helped her test an event in another community. She read "Franchising for Dummies". “It just kind of felt manageable. And, sure, there's a level of risk, but just a small amount. And we didn't know if anybody would buy it. I had no idea.” For some women, chasing their dreams or finding their purpose in life is about being good at what they do. Success isn't cookie-cutter. Expanding into your joy and what truly makes you happy and trusting yourself to have the courage to take step after step -- that's a little bit different for everybody. Free gift: Book a complimentary, 30-minute consultation call to offer women in your audience valuable insights on the next step in their journey. Maybe it's a business or entrepreneurial interest in our franchise system, or maybe it's something else. I will also be sending a free leadership resource to aid them in their journey of personal growth, along with some free Rhea Lana's merch! Book your call here https://www.rhealana.com/podcast/#contactform Connect with guest Rhea Lana Riner: https://www.rhealana.com Other GoG episodes you might want to check out: The Impact of Your Small Steps on Success: https://sarahwalton.com/small-steps-success/ How to Make BIG Changes and Invest in Yourself When You’re Scared: https://sarahwalton.com/invest-in-yourself/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I’m honored that you’re here and would be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.) #BuildingJoy #FranchiseBusiness #StartingABusiness #IntuitiveBusiness #JoyBusiness #BuildingWithPurpose #BuildingPassion #WomenInBusiness #...
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    35 mins