In this insightful episode, Darius Fong breaks down the biggest myths around early-stage entrepreneurship and reveals the simple habits, experiments, and feedback systems that help founders validate ideas, attract customers, stay creative, and build momentum without wasting money or time. From measuring what matters to using movement, community, and weekly cycles to stay sharp, this episode gives practical steps any founder can apply immediately.

In this episode, Bryan Fetzer sits down with Kurt and Kristen Luidhardtt, co-founders of The Prosper Group and authors of Liberty Spenders. They discuss how entrepreneurs can connect with consumers and businesses that align with their values a market estimated at nearly $5 trillion in annual spending.

• (00:00:00) - Game Changer Unlocked
• (00:01:05) - Liberty Spenders: The Market for Christian Businesses
• (00:04:36) - Advertising's authenticity and trust
• (00:06:12) - How to Connect with Your Customers Through Conviction-Driven Marketing
• (00:08:46) - Liberation Spenders
• (00:10:59) - Now Media TV: The Game Changer Unlocked
• (00:11:39) - Meet the Founders of Crowdfund
• (00:15:15) - Donor Trust: Watch Out for Gimmicks
• (00:17:17) - Have Political Donors Changed Their Minds?
• (00:19:23) - Is There a Similar Process for Nonprofits as Political Campaigns?
• (00:21:17) - POLICE ON FIRE: The Prosper Group
• (00:23:14) - What Makes The Prosper Group Different Than Other Advertising Agencies?
• (00:28:05) - The Liberty Business Alliance
• (00:30:51) - Have We Needed More Partners?
• (00:33:42) - Why Business Owners Should Be Open About Where They're At
• (00:36:31) - Game Changer Unlocked
• (00:37:58) - Coffee or Tea
• (00:38:53) - How to Get Stuff Done When You're Distracted
• (00:40:15) - The Next Step in Reception
• (00:43:22) - Affiliate Marketing: The Best Bet
• (00:44:44) - What's Overrated and Underrated?
• (00:46:31) - Liberation Spenders

From reinventing tournaments and uniforms to solving the biggest operational gaps in youth sports, Lenz Sports Group has quickly become one of the fastest-growing forces in the industry. In this episode, host Bryan Fetzer sits down with founders Matt and Mike to uncover how a chance meeting on a baseball field sparked a company now transforming events, logistics, technology, and the overall athlete experience nationwide.