Price is the most important signal in a market economy. But in a distorted market, prices no longer provide reliable information to consumers. For startup ventures, getting the price wrong can be a fatal mistake. Per Sjofors is the “price whisperer.” He uses AI to help companies determine the optimal price to charge for new products. Per joins the Futurists to talk about price-setting strategies in complex markets, commodity markets, and markets dominated by platforms or oligopolies.

In this episode Cecilia Tham takes us through the intersection of science, design, and business to build things that don’t exist yet. As the founder of Futurity Systems, Cecilia leads a team providing Futures-as-a-Service for global companies and government agencies. Moving beyond speculation into active future building and construction. In this episode we also talk about her efforts to build her own digital soul…

Globally the cost of health care is exploding. In the United States, the problem is particularly severe because system is fragmented across many providers and highly inefficient. Economic incentives intensify the problem among private films. Suneel Ratan, CEO of Precognitive, is on a mission to streamline service delivery by building an intelligence layer to provide a single unified care plan across siloed providers. He likens it to a fintech model for health care. Ratan points out that health care is not an infinite resource, which raises the stakes for optimized delivery of personalized care. This is a job for AI. In this discussion, the Futurists covers a range of issues of challenges and areas of inefficiency in health care while driving towards solutions.