February isn’t just the shortest month—it’s one of the most strategic. In this episode of The Fresh Pot Podcast, we’re talking about what Cup O Code is focusing on in month two of the year and what other businesses should be doing right now to set themselves up for long-term success.

This month’s conversation covers:

• 💡 February business strategy: Should you be running promotions—or holding steady?

• 🎥 Vertical vs. horizontal video and where each format actually performs best

• ⚙️ Systems that improve customer experience (and why they matter more than ever)

• 🛠️ Tim and Nick introduce Brew Path—a new Cup O Code system that lets website clients choose their own experience, from communication style to project pace, with real-time build updates along the way

• 🍻 A recap of January’s Business Bytes & Brews with Gilson Snow, plus key takeaways on company culture—especially why you should make decisions like everyone’s watching

• 🌟 Announcing our Glow Up of the Year winner: Root 11!

• ⚔️ A sneak peek at what’s next: Glow Up is evolving into Battle of the Brands—a quarterly showdown where one business wins a free 30-day billboard placement, with year-end winners battling it out on social media for an even bigger prize

As always, it’s part strategy session, part real-talk, and part community spotlight—all brewed fresh for business owners navigating 2026.

☕ Find everything the team is working on and what’s coming up next at cupocode.com, and follow along on Instagram, Facebook, TikTok, Substack, and YouTube.

Press play and pour yourself a fresh perspective. 🎧

We’re kicking off 2026 with a full cup and a fresh perspective. In our first episode of the year, the team dives into New Year’s resolutions—both personal and professional, sharing what we’re leaving behind and what we’re committed to brewing stronger in the year ahead.

We also spill the tea on:

• 🚫 Marketing trends we’re ready to see disappear in 2026

• 🔁 Trends we’re begging to make a comeback

• ⚠️ The Google Business Profile scam you need to know about

• 🍻 The return of Business Bytes & Brews on January 28th, featuring Gilson Snowboards

• ✍️ Our brand-new Substack blogs, starting with Local SEO: Standardizing the Pillars
  👉 https://cupocode.substack.com/p/local-seo-standardizing-the-pillars

• 🔮 Our fun and fan-favorite Marketing Horoscope, Cosmic Grounds

• 🌟 The Glow Up of the Year Facebook contest—where one lucky local business will win a free placement on one of our digital billboards

It’s marketing insights, industry hot takes, community love, and a little cosmic energy—all brewed fresh for 2026. Pour a cup and press play. ☕🎧

This month on The Fresh Pot Podcast, we’re turning curiosity all the way up. We’re joined by special guest Kevin Langdon, the creator of Ball2 — the world’s first AI-powered, sensor-packed smart ball you can literally code into any game you can imagine. Kevin breaks down everything from branding and product building to the incredible tech hidden inside the ball, sharing wins, roadblocks, and the wild journey of reinventing something as simple—and iconic—as the ball.

And yes… the team got to test Ball2 live on air. Spoiler: we were blown away.

You can purchase your own Ball2 here: https://shop.ball2.ai/

We also welcomed back Tinsel Time with Eloise, the magical holiday segment everyone’s been waiting for. Submit your child’s official Tinsel Report at tinseltimemagic.com, and while you’re there, check out Tim’s latest creations:
🎄 The 24 Days of JavaScript-mas advent calendar
⏳ Reflections Roast, a personal time capsule launching in January to help users pause, breathe, and move forward with intention. It takes less than five minutes and delivers a perfectly timed emotional moment right when you need it.

Grab a mug, settle in, and enjoy the ride.
We’ll see ya in 2026!