February isn’t just the shortest month—it’s one of the most strategic. In this episode of The Fresh Pot Podcast, we’re talking about what Cup O Code is focusing on in month two of the year and what other businesses should be doing right now to set themselves up for long-term success.

This month’s conversation covers:

• 💡 February business strategy: Should you be running promotions—or holding steady?

• 🎥 Vertical vs. horizontal video and where each format actually performs best

• ⚙️ Systems that improve customer experience (and why they matter more than ever)

• 🛠️ Tim and Nick introduce Brew Path—a new Cup O Code system that lets website clients choose their own experience, from communication style to project pace, with real-time build updates along the way

• 🍻 A recap of January’s Business Bytes & Brews with Gilson Snow, plus key takeaways on company culture—especially why you should make decisions like everyone’s watching

• 🌟 Announcing our Glow Up of the Year winner: Root 11!

• ⚔️ A sneak peek at what’s next: Glow Up is evolving into Battle of the Brands—a quarterly showdown where one business wins a free 30-day billboard placement, with year-end winners battling it out on social media for an even bigger prize

As always, it’s part strategy session, part real-talk, and part community spotlight—all brewed fresh for business owners navigating 2026.

☕ Find everything the team is working on and what’s coming up next at cupocode.com, and follow along on Instagram, Facebook, TikTok, Substack, and YouTube.

Press play and pour yourself a fresh perspective. 🎧