“The goal is to have a good vibe.” This week we have, Melissa Rosenfield, the dynamic founder of IFP Communications and former "Director of Vibe" at Viceroy Hotel Group. Our conversation delved into Melissa's remarkable journey of being in debt to running a 7-figure company in 18 months and her path from the corporate world to the exhilarating—and sometimes daunting—realm of entrepreneurship. The turnaround includes winning an award of the “Best Places to Work” by PR Week.

Melissa shares her challenges, such as managing through the COVID-19 pandemic, which led her to restructure her business with the help of a consultant. The result? A lean, loyal and resilient team.

In this episode you will learn:

• How to make a buzz-worthy event - 10:47
• How Melissa went from debt to 7-figures - 15:16
• How to focus on growth by prioritizing a healthy environment - 21:41
• How to define ROI by your goals: brand awareness, sales, or market entry - 30:28
• How to value your relationships and friendships in business - 35:23
• Her advice to others - 41:27

- Get On Camera with Kim’s brand new 7-Day On-Camera Challenge

-FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

-Follow host Kim Rittberg on Instagram

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?

In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.

🎧 What you’ll get from this episode:

• A simple formula to review AI content
• How to train AI to learn your voice & tone
• Why personal experience makes your content pop
• How to turn AI scripts into authentic videos
• Tools and tips to level up your ideation process

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Award-winning marketer and media expert Kim Ritberg shares how to grab attention in the first 3 seconds of your video — the part that really matters! Whether you're a business owner, coach, or content creator, this guide to hooks and headlines will transform your videos and keep your audience engaged from the start.

What you'll learn:

• What a hook is and why it's critical (00:01)
• How to make your video irresistible in the first 3 seconds (00:57)
• Visual and text-based hook strategies (01:28)
• AI tools to help you write better headlines (04:27)
• Why your hook should focus on your audience — not everyone (05:36)
• Easy visual hooks you can use today (06:32)
• Real-life examples using props and movement (09:03)

Kim also shares simple, budget-friendly tips to level up your video content — no big crew needed.

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alissa Randall is a dynamic headshot photographer who shifted from the corporate world to running her own business in her 50s. She shares how she turned a significant career setback “I was sad for 10 minutes” into a triumphant pivot by launching All About Headshots and later expanding with her heartwarming PupShots. She says a layoff “pushed me to chase my passion for photography,” and she shares tips on having a great photo shoot, the confidence-boosting power of tailored clothing and personal color preferences, and her expert tips to help clients relax and enjoy their sessions.

We both share our personal journeys of leaving corporate jobs to seize control of our professional lives, highlighting the financial and emotional rewards that come with entrepreneurship. Alissa offers valuable insights into overcoming imposter syndrome, the significance of a professional online presence, and the crucial role of supportive communities and networking in achieving personal and professional growth. I am absolutely inspired by Alissa’s incredible story and gained even more tools to add to my own entrepreneurial toolkit.

You will learn:

• After getting laid off, Alissa says how she was sad for “10 minutes” - 3:45
• How having photographers in her family and her dad was an entrepreneur impacted her career - 12:36
• Advice on how to take a great photo - how to be comfortable in front of the camera - 20:26
• How to turn obstacles into opportunities - 30:22

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

LINKS:

https://www.allaboutheadshots.com/

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We have the incredible Lydia Fenet joining us, a top charity auctioneer who has raised over $1 billion for nonprofits and a renowned expert in negotiation strategies. Lydia shares her tips on mastering negotiation by establishing clear outcome points, preparing extensively, and embracing flexibility. This piqued my interest,the importance of emotional detachment during negotiations and how self-perception can shape others' views of you. Lydia reveals her unique journey from an intern at Christie’s to leading her own successful agency.

We go over Lydia's strategies for maintaining work-life balance as a mother of three, her inspiring approach to overcoming setbacks, and the art of using humor to engage any audience. She even shares her candid thoughts on working with celebrities at charity events.

This episode provides a masterclass in negotiation, confidence-building, and finding your unique voice in the world of business

In this episode you will learn:

• How Lydia learned to public speak - 21:38
• How preparation is the key to success - 31:27
• How to establish low, medium, and high outcome points to navigate negotiations - 32:08
• How to be a better listener - 35:08

- Get On Camera with Kim’s brand new 7-Day On-Camera Challenge

-FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

-Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

LINKS:

Lydia’s Website

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you not sound cheesy or salesy on video? It's all about shifting your mindset from selling to teaching. If you've ever worried about coming across as a pushy salesperson, I totally get it—you're probably recalling those overly aggressive pitches we've all seen. But here's a tip: focus on delivering educational content. If you're curious to learn more about creating engaging videos, feel free to connect with me on Instagram, LinkedIn, or my YouTube channel!

In this 5 minute episode you’ll learn:

• Focus on Content Quality: Instead of pushing your product, think from a content perspective. Educate and provide value to your audience first.
• Reframe Your Mindset: You're only salesy if you're aggressively selling. Transition from selling to teaching.
• Educate & Entertain: Ensure your content is informative and entertaining. Make the audience feel something rather than just hearing a pitch.

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today I want to share insights on the importance of being specific in brand messaging to stand out in crowded markets and effectively communicate your unique value.Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season!

Tag me when you use these tips on Instagram or LinkedIn!

In this quick bite-sized bonus solo episode you will learn:

• Find Your Niche - Even in broad fields like wellness or digital marketing, narrow down to a specific angle to stand out.
• Be Explicit - Clearly articulate the specific transformation you offer. Avoid vague promises; highlight concrete outcomes.
• Leverage Your Unique Strengths - Lean into your unique skills and experiences. By focusing on your specialized expertise, you'll attract the right audience and opportunities.

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you struggle with showing up confidently on camera? You’re not alone. In this episode, Kim Rittberg—an award-winning marketer and video coach—shares her powerful MSR framework to help you overcome fear, find your voice, and show up consistently.

🧠 MSR System Breakdown:

Mindset: Believe the camera can help you achieve your goals. Replace self-doubt with motivation.

💪 Skillset: On-camera confidence is a learned skill. You’re not “bad on camera”—you’re just in training.

🔁 Repetition: Practice makes progress. The more you show up, the faster you’ll improve.

Whether you’re a business owner, coach, or creative professional, these tips will help you speak with clarity, confidence, and authenticity on video

You will learn:

• (00:21) How your mindset determines your on-camera presence.
• (01:52) Why confidence is a skillset you can learn, not something you’re born with.
• (03:30) How repetition and small, consistent steps help you improve faster.
• (04:13) The key habits that make you feel natural and confident on video.

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.