Want to make videos that people actually click on and watch? In this episode, Kim Rittberg — award-winning marketer and media executive — breaks down the secrets behind a strong video hook. Discover the exact strategies you can use to grab attention right away and keep viewers engaged.

What you'll learn:

• What a “hook” really is and why it’s the most important part of your video
• The difference between visual hooks and headline hooks
• Tips for writing curiosity-driven text overlays
• How to use AI to generate clickable headlines
• Easy and engaging ways to add visual interest without a big production budget
• How to walk, move, or use props to keep attention high
• Why it’s crucial to create for your target audience — not for everyone

Whether you're creating content for your brand, business, or passion project, this episode will help you stand out in a crowded feed.

Resources & Links:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) https://kimrittberg.com/tips

Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg/ & Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent

Please subscribe, spread the word & leave us a rating on Apple Podcasts! https://link.chtbl.com/8M8_nMAF

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tired of feeling invisible online? Today’s guest, Laura Jawad, an SEO strategist and former oceanographer, reveals how to turn your website into a client-magnet using smart SEO techniques. Whether you’re just starting out or looking to optimize your current content, Laura breaks down SEO in simple, actionable steps you can implement today.

What You'll Learn:

• What SEO really is—and why small businesses can't ignore it - 02:59
• How to use local SEO and Google Business Profiles to your advantage - 04:22
• The 3 pillars of strong SEO: longtail keywords, content, and backlinks - 08:36
• Building content clusters and topical authority - 12:34
• Why engaging content beats keyword stuffing -17:22
• How SEO ties into your social media and overall online presence - 19:43
• How to use Google Autocomplete to discover and refine your niche - 24:22
• Best SEO best practices for page structure and content linking - 26:46

Connect with Laura Jawad:

👉 Website: www.laurajawadmarketing.com/the-exit-interview

👉 LinkedIn: www.linkedin.com/in/laurahmelo

Your Host:

Kim Rittberg — media strategist, content coach, and host of The Exit Interview

🎥 Free Video Tips & Resources: https://www.kimrittberg.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I’m excited to reintroduce you to The Exit Interview with Kim Rittberg and unveil some fresh updates to the format! After hearing tons of great feedback about the solo marketing episodes, I’m mixing things up. You’ll get inspiring interviews with top self-employed experts, plus solo marketing mini masterclasses on alternating Wednesdays. Whether you’re a founder, coach, real estate agent, or consultant, this episode is your invitation to learn practical strategies for growing your business, boosting your confidence, and achieving genuine work-life balance. I also share a bit more about my own journey leaving a corporate executive job to bet on myself, and how that leap led to career success and personal growth. My mission is to help you exit the grind and build success on your own terms, and have a little fun along the way!

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you want to learn how to communicate better, be less nervous when public speaking and pitch more effectively - this is your episode. From handling public speaking, to winning over people on zoom, Matt Abrahams, Professor at Stanford Graduate School of Business, host of the award-winning Think Fast Talk Smart podcast is bringing all his communication expertise!

You will learn:

• Easy tips to be better at impromptu speaking: meetings with clients, elevator pitch, public speaking.
• Tips to manage anxiety when public speaking
• A simple yet effective way to craft a pitch that hooks people
• 2 structures that will make your public speaking improve

Links:

Think Fast Talk Smarter book

Think Fast Talk Smart podcast

Sell Yourself In 30 Seconds (free download from Kim Rittberg)

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I hate my voice. I am bad on camera. I look bad on video.” So many people come to me saying some version of this. It’s okay if you’re feeling slightly nervous to be on camera. But you can’t let that stop you.

In this episode you will learn:

• What to wear
• How to escape “Supermodel Mode”
• The best way to build your muscle

EVERY FRIDAY 5-MINUTE MASTER CLASSES IN MARKETING

Every Friday I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee!

Please FOLLOW The Exit Interview with Kim Rittberg podcast and spread the word to your friends in person and on social!

Follow Kim on Social:

Instagram

Linkedin

YouTube

Grab the Freebies!

Go From Camera Shy To Camera Shine

How to Get Speaking Gigs Through Content

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever felt that being weird was something to be ashamed of? Just wait till you hear what Jenny Wood has to say about that. Jenny is a former Google executive and newly-minted New York Times bestselling author of Wild Courage: Go After What You Want and Get It. As someone who’s spent years helping corporate leaders and entrepreneurs alike, Jenny brought a treasure trove of advice on everything from silencing your inner critic to reframing those so-called “negative” traits we often hide, think “shameless,” “weird,” and “reckless”, into your actual superpowers at work and in business. Her candor and humor made the conversation electric, and I was inspired (yet again!) by her bold “move, then map” approach to chasing what scares you and owning your wildest aspirations.

If you’re betting on yourself, whether you’re growing your own business or navigating the corporate ladder, you’ll find a ton to relate to in Jenny’s journey. We discussed breaking out of the perfection trap, advocating shamelessly for yourself, and getting nosy, in the best way, to build real connections and open up new opportunities. Jenny’s story reminds us that it’s not about waiting your turn or muting your personality to “fit in,” but rather about leaning into who you really are, and turning fear from an obstacle into rocket fuel. I walked away from this chat fired up and ready to keep encouraging everyone tuning in: Your wins are on the other side of speaking up, sharing your story, and being unapologetically you.

You will learn:

• How to embrace fear and find success - 10:35
• How to brag like a leader - 16:55
• Mentoring tips to network confidently - 21:09
• How to bridge perceived power gaps - 25:43
• How to overcome hesitation - 43:22

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

JENNY’S LINKS:

Jenny’s Website

Wild Courage Book

Jenny’s Instagram

Jenny’s Linkedin

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you get people to actually sign up to get your newsletter? And keep them there? Tori Dunlap of the platform Her First $100K and hit podcast and book Financial Feminist shares some incredible insights on how she amassed a whopping 100,000 subscribers to her email list in just one week.

You know, as someone who’s built my own business through content marketing, I'm always eager to learn new strategies to enhance and grow my audience. And let me tell you, it’s all about building a robust funnel. If you’ve been confused about how to transition your social media followers into email subscribers, you definitely don’t want to miss this episode.

We dove into the nitty-gritty of what a funnel actually is and why relying solely on social media can be so risky. It's like “building your business on borrowed land” - the algorithms can change, the platform can go down, and suddenly all those followers you’ve worked so hard to gain could disappear. Tori’s approach to creating a money personality quiz was such an eye-opener for me. Not only does it engage your audience in a fun and meaningful way, but it also provides them with immediate value. It's all about serving before you sell, folks! So, whether you're a seasoned entrepreneur or just starting out, these tips can seriously help you take your business to the next level. Let’s exit the grind and enter success on our own terms!

In this episode you will learn:

• How to address client needs through content creation - 12:28
• Embracing imperfection and improve through consistent practice - 19:51
• How to move your audience to platforms you control for long-term success - 23:33

SIGN UP for Video Boot Camp Intensive this May

- Get On Camera with Kim’s brand new 7-Day On-Camera Challenge

-FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

-Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

LINKS:

Tori’s Website

Tori’s Instagram

Tori’s TikTok

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.