“The goal is to have a good vibe.” This week we have, Melissa Rosenfield, the dynamic founder of IFP Communications and former "Director of Vibe" at Viceroy Hotel Group. Our conversation delved into Melissa's remarkable journey of being in debt to running a 7-figure company in 18 months and her path from the corporate world to the exhilarating—and sometimes daunting—realm of entrepreneurship. The turnaround includes winning an award of the “Best Places to Work” by PR Week.

Melissa shares her challenges, such as managing through the COVID-19 pandemic, which led her to restructure her business with the help of a consultant. The result? A lean, loyal and resilient team.

In this episode you will learn:

• How to make a buzz-worthy event - 10:47
• How Melissa went from debt to 7-figures - 15:16
• How to focus on growth by prioritizing a healthy environment - 21:41
• How to define ROI by your goals: brand awareness, sales, or market entry - 30:28
• How to value your relationships and friendships in business - 35:23
• Her advice to others - 41:27

- Get On Camera with Kim’s brand new 7-Day On-Camera Challenge

-FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

-Follow host Kim Rittberg on Instagram

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is everywhere—but how do you use it to create content that’s more human, more you, and not generic junk?

In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You’ll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.

🎧 What you’ll get from this episode:

• A simple formula to review AI content
• How to train AI to learn your voice & tone
• Why personal experience makes your content pop
• How to turn AI scripts into authentic videos
• Tools and tips to level up your ideation process

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Award-winning marketer and media expert Kim Ritberg shares how to grab attention in the first 3 seconds of your video — the part that really matters! Whether you're a business owner, coach, or content creator, this guide to hooks and headlines will transform your videos and keep your audience engaged from the start.

What you'll learn:

• What a hook is and why it's critical (00:01)
• How to make your video irresistible in the first 3 seconds (00:57)
• Visual and text-based hook strategies (01:28)
• AI tools to help you write better headlines (04:27)
• Why your hook should focus on your audience — not everyone (05:36)
• Easy visual hooks you can use today (06:32)
• Real-life examples using props and movement (09:03)

Kim also shares simple, budget-friendly tips to level up your video content — no big crew needed.

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.