In Episode 2: Learning the Craft, The Kitsman Podcast – Engine Room sits down with Daniel Ekelund, Designer & Concept Manager at Craft Sportswear, as he reveals what goes into creating premium sportswear design. Join Josh as he explores the intersection of football, fashion, branding, and the painstaking craftsmanship that makes kits stand out — from concept sketches and materials to identity, inspiration, and marketing.

Daniel shares his journey from running his own studio in Gothenburg to designing for one of Sweden’s most iconic technical sportswear brands, and how sporting culture and club identity shape the kits we wear with pride.

If you love football shirts, design, or the fashion behind the game — this episode will give you new insights into how your favourite kits are imagined and made.

#TheKitsman #FootballShirts #KitDesign #FootballKits #FootballCulture #ShirtCollectors #CraftSportswear #SportswearDesign #FootballFashion #StreetwearCulture #SportswearStyle #BrandDesign #SportsMarketing #DesignInspiration #CreativeProcess #BehindTheDesign #FootballPodcast #DesignPodcast #SportsPodcast #PodcastCommunity #CreativeTalks

🎙️ In This Episode of Engine Room:

Join us as we explore the intersection of football shirts, sports marketing, and business with The Kitsman. Whether you’re a football fanatic or curious about the business of sports, this episode dives into the passion, challenges, and insights behind building a brand in the world of football kits.

What You’ll Learn:

⚽ What makes The Kitsman stand out in the football merchandise space?

📊 Insights into sports marketing and the business of football shirts.

💼 The challenges and goals of running a niche sports brand.

📢 Behind-the-scenes stories from football culture and business.

Special Highlights:

✅ Football shirts as a cultural phenomenon and business tool.

✅ The Kitsman’s business goals: from marketing to fan engagement.

✅ The role of storytelling in sports and connecting with fans globally.

🔗 Connect with The Kitsman:

Website: www.thekitsman.com

Store: www.thekitsman.store

Instagram: @the.kitsman

Twitter: @the_kitsman

Subscribe & Hit the 🔔 for more sports business insights, behind-the-scenes stories, and exclusive interviews with industry leaders!

Timestamps:

00:00 - Intro

02:00 - What are we wearing?

05:00 - What’s this podcast going to be about?

06:00 - Who are The Kitsman?

07:20 - First impressions

09:15 - Gerard and Jeremy Clarkson

11:00 - Football marketing job

15:00 - Business aims: Filling Wembley Stadium

19:25 - “We have failed”

23:05 - TheKitsman.com

24:00 - TheKitsman.store

24:55 - In Alan Shearer’s DMs

26:00 - Sourcing kits for Robinson Blue

27:20 - Ever-present football shirt culture

34:15 - Current likes in the football shirt world

39:00 - “Give us some free gear!”

44:00 - Castore design and manufacturing

45:00 - What’s happening next for the podcast?

#FootballShirts #SportsBusiness #TheKitsman #SportsMarketing #FootballCulture #RetroKits #FootballMerch #BrandingInSports