Learning to Craft the Perfect Football Kit
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Learning to Craft the Perfect Football Kit
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About this listen
In Episode 2: Learning the Craft, The Kitsman Podcast – Engine Room sits down with Daniel Ekelund, Designer & Concept Manager at Craft Sportswear, as he reveals what goes into creating premium sportswear design. Join Josh as he explores the intersection of football, fashion, branding, and the painstaking craftsmanship that makes kits stand out — from concept sketches and materials to identity, inspiration, and marketing.
Daniel shares his journey from running his own studio in Gothenburg to designing for one of Sweden’s most iconic technical sportswear brands, and how sporting culture and club identity shape the kits we wear with pride.
If you love football shirts, design, or the fashion behind the game — this episode will give you new insights into how your favourite kits are imagined and made.
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