In this episode of The Dirty Heifers Podcast, Margaret, Jessie, and Shauna sit down with the fabulous Isabele (“Izzie”) Vezeau from Aromatic Fragrances International (AFI) to sniff out the truth about fragrance oils. Ever wonder how scents are made? Or what it takes to dupe your favorite Bath & Body Works candle? We’re talking fragrance science, scent notes, custom blends, and all the behind-the-scenes drama of the fragrance world.

Izzie spills the beans (and oils) on the challenges fragrance houses face—from supply chain chaos to picky makers who don’t test their products—and clears up some common misconceptions. We dive into the mystical world of top, middle, and base notes, how fragrances behave differently in soap vs. candles, and what goes into creating a custom signature scent.

You’ll also hear about unusual requests, scent duplication secrets, fragrance marketing tips, and what trends are heating up in 2025. Plus—don’t miss our Word of the Week, some classic Heifer banter, and a big announcement about a contest hosted by our friend July at Winston and Walter Artisanal (with us Heifers as the judges).

If you’re a soap maker, candle maker, or small business owner trying to make your products smell irresistible—this episode is your new best friend.

This week on the Dirty Heifers Podcast, we’re calling BS on one of the oldest business myths out there: “the customer is always right.” 🙄

Spoiler alert: they’re not.

Join Margaret, Jessie, and Shauna as we swap stories about nightmare customers, red-flag requests, and those times when keeping a “loyal” customer would’ve cost way more than the order was worth. We dig into where this phrase even came from, why it doesn’t hold up in today’s world, and how small businesses can (and should) set boundaries that protect their sanity.

We’ll talk handling complaints without losing your cool, knowing when to offer solutions vs. when to walk away, and why clear policies are your best friend. Oh — and you know we couldn’t resist a side tangent on pricing, influencer marketing headaches, and the wild misconceptions people still have about small business profitability.

At the end of the day, the right customers make this crazy journey worth it. The wrong ones? Well… let’s just say we’ve got stories. 😂

New Episodes Drop Thursdays

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Stay connected with us on social media:

📍 Facebook: The Dirty Heifers

📍 Instagram: @thedirtyheifers

📍 TikTok: @thedirtyheifers

📍 YouTube: Dirty Heifers

Check out our personal businesses:

🛁 Margaret – Warm & Fuzzy Soapery

🧼 Jessie – Country Lather Soap Works

🫧 Shauna – Bawauna Bath & Body

What does it take to truly connect with an audience online—and keep them coming back? In this episode of The Dirty Heifers Podcast, we sit down with the one and only Helen Polisi (@themuthership)—TikTok Queen, podcast host, content coach, cancer survivor, and now proud grandma! 🌟

Helen shares her incredible journey from commercial director to social media educator, and how she turned boredom during the pandemic into a thriving brand that empowers creators of all ages. From viral baking videos to stop-motion tutorials, and from battling cancer in real-time with her followers to teaching big-name brands how to show up authentically online, Helen’s story is one of resilience, authenticity, and creativity.

We also dive into: ✨ The importance of listening to your audience (yes, even the teens in your comments 👀). ✨ How fleeting trends can be—and why authenticity always wins. ✨ Building community vs. chasing numbers. ✨ What it’s like being recognized as a “grandfluencer” (spoiler: Helen wasn’t having it 😂). ✨ How to stay creative without burning out.

This episode is equal parts hilarious, heartfelt, and inspiring—you’ll walk away with practical tips and a reminder that it’s never too late to reinvent yourself.

💬 We’d love to hear from you:

• Have you ever had a viral moment (big or small)?
• Do you feel pressure to keep up with social media trends, or do you create at your own pace? Drop your thoughts in the comments—we’ll be reading and responding!

👉 Listen now on your favorite podcast app

New Episodes Drop Thursdays

Join the Herd

Follow The Dirty Heifers! 🌿🐄

Stay connected with us on social media:

📍 Facebook: The Dirty Heifers

📍 Instagram: @thedirtyheifers

📍 TikTok: @thedirtyheifers

📍 YouTube: Dirty Heifers

Check out our personal businesses:

🛁 Margaret – Warm & Fuzzy Soapery

🧼 Jessie – Country Lather Soap Works

🫧 Shauna – Bawauna Bath & Body

Check out this week’s guest at:

You can check out Helen Polise (The Muthership) at https://stan.store/themuthership

Watch Helen try the Nikki Manaj tutorial here: https://www.tiktok.com/@themuthership/video/7533458368598478110