Is this the most honest small business episode we’ve ever recorded?

Welcome to our very first official Heifer Huddle: Wins, Woes & What’s Warshin’ — where we pull back the curtain on what’s actually happening inside our businesses this week.

From record-breaking wins to TikTok ad frustrations… from AI comment drama to fragrance formula fails… we’re talking about the real-life vicissitudes (yes, we used the word correctly 😏) of running a handmade product business.

In this episode:

• Jessie launches a brand-new product 👀
• Shauna battles a fragrance dupe that just won’t cooperate
• Margaret goes OFF about getting called out for using AI
• We talk slow sales, return customers, ad spending regret, and the emotional rollercoaster of entrepreneurship
• PLUS surprise packages from July at Winston & Walter (you know we love a good unboxing)

If you’re a soap maker, small business owner, creative entrepreneur — or just someone who likes hearing the honest behind-the-scenes of building something from scratch — this episode is for you.

Because business isn’t just strategy.

It’s wins. It’s woes. It’s what’s warshin’. It’s vicissitude. And sometimes… it’s running 3 miles just to cope. 😅

👇 Tell us in the comments: What was YOUR biggest win or woe this week?

And if you’re binge-listening (we see you 👀), let us know what episode you’re on.