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Greetings! This is a replay of an episode from this past summer on my CORE Culture™ Framework. Happy Holidays and I hope you enjoy.

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This week, I'm diving deep into my signature CORE Culture™ Framework, a proven model for helping leaders stop culture from happening by accident and start building one that drives retention, productivity, and purpose.

After a busy season of speaking at SHRM conferences in New Mexico and Alabama, I reflect on why I built the CORE Culture™ model and how it’s helping CEOs and HR leaders operationalize their culture in practical ways.

Whether you're building from scratch or refining what’s already there, this episode gives you the tools to make culture work for your business—not against it.

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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

FREE Culture Roadmap Webinar Series: http://CultureCoachWendy.com/WebinarSeries

FREE DOWNLOAD - The Culture Strategy Audit:
https://culturecoachwendy.com/cultureaudit/

Online Community - The Culture Strategy Lab:
https://culturecoachwendy.com/strategylab/

FREE Online Mini Course - The C.E.O. Reset:
https://culturecoachwendy.mykajabi.com/offers/zqP7fYvR/checkout

CONNECT WITH ME
Website: CultureCoachWendy.com
LinkedIn: Linkedin.com/in/wendybrand/
Instram: Instagram.com/culturecoachwendy
YouTube: YouTube.com/@CultureCoachWendy

The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/

____________________________
With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

FREE Culture Roadmap Webinar Series: http://CultureCoachWendy.com/WebinarSeries

FREE DOWNLOAD - The Culture Strategy Audit:
https://culturecoachwendy.com/cultureaudit/

Online Community - The Culture Strategy Lab:
https://culturecoachwendy.com/strategylab/

FREE Online Mini Course - The C.E.O. Reset:
https://culturecoachwendy.mykajabi.com/offers/zqP7fYvR/checkout

CONNECT WITH ME
Website: CultureCoachWendy.com
LinkedIn: Linkedin.com/in/wendybrand/
Instram: Instagram.com/culturecoachwendy
YouTube: YouTube.com/@CultureCoachWendy

The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/

Send us a text

Today on The Culture Coach Podcast, Wendy sits down with Erika Sinner, Founder & CEO of Directorie, a $15M healthcare commercialization company and two-time Inc. 5000 honoree. Erika also serves as the Chief Empathy Officer of TinySuperheroes, a nonprofit empowering critically ill children through play and courage, and is the bestselling author of Pets Are Family.

Erika is a powerful, fresh voice in modern leadership — championing pet-inclusive policies, psychological safety, and building cultures where people feel genuinely seen and supported.

🔗 Resources Mentioned

• Pets Are Family (https://www.erikasinner.org/buy-book) by Erika Sinner — available on Amazon and major retailers
• Directorie (https://www.directorie.com/) — Healthcare commercialization services
• TinySuperheroes (https://tinysuperheroes.com/)— Support, donate, or get involved: tinysuperheroes.com
• Erika’s website: https://erikasinner.org
• Follow Erika on Instagram (https://www.instagram.com/erika_sinner/), LinkedIn (https://www.linkedin.com/in/erikasinner/), and other social platforms

____________________________
With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

FREE Culture Roadmap Webinar Series: http://CultureCoachWendy.com/WebinarSeries

FREE DOWNLOAD - The Culture Strategy Audit:
https://culturecoachwendy.com/cultureaudit/

Online Community - The Culture Strategy Lab:
https://culturecoachwendy.com/strategylab/

FREE Online Mini Course - The C.E.O. Reset:
https://culturecoachwendy.mykajabi.com/offers/zqP7fYvR/checkout

CONNECT WITH ME
Website: CultureCoachWendy.com
LinkedIn: Linkedin.com/in/wendybrand/
Instram: Instagram.com/culturecoachwendy
YouTube: YouTube.com/@CultureCoachWendy

The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/

Send us a text

In today’s episode of The Culture Coach Podcast, Wendy sits down with tech executive and author Kae Williams for a candid conversation about the invisible barriers women and marginalized leaders face at work—and the strategies that actually help you navigate them with confidence, clarity, and impact.

Kae has spent decades leading in male-dominated environments across startups, scale-ups, and global tech companies. Throughout her career, she noticed a repeated pattern: women being spoken over, their ideas being dismissed or “hepeated,” their credibility questioned, and their contributions overlooked—regardless of company size or culture.

These patterns inspired her to write her book, Not Made for You Now, a powerful guide for women who want to succeed without having to shrink, smile more, or tolerate bias.

Kae Williams is a seasoned tech executive, marketer, and advocate for equity in the workplace. Her book, Not Made for You Now, offers practical tools for women navigating biased systems—and guidance for leaders ready to reimagine culture with intention.

👉 Buy the book: Amazon, Barnes & Noble, Goodreads
👉 Connect with Kae: https://www.kaewilliams.com/

👉 Follow Kae:
LinkedIn: https://www.linkedin.com/in/kaekronthalerwilliams/
Instagram: https://www.instagram.com/kaekwilliams/

🎧 Don’t Miss This Conversation If You Are:

• A woman in leadership (or aspiring to be one)
• A CEO or CHRO committed to building an intentional, inclusive culture
• A manager who wants to create more equitable team dynamics
• Someone who has felt dismissed, talked over, or undervalued at work
• An ally ready to understand and support underrepresented voices

✨ Continue the Conversation

If this episode resonated with you, share it with a friend or colleague. These stories spark dialogue—and dialogue is where cultural transformation begins.

Ready to build a culture where clarity, belonging, and aligned leadership are the norm?
Join Wendy at CultureCoachWendy.com for tools, frameworks, and programs that help leaders operationalize culture—intentionally and sustainably.

____________________________
With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

FREE Culture Roadmap Webinar Series: http://CultureCoachWendy.com/WebinarSeries

FREE DOWNLOAD - The Culture Strategy Audit:
https://culturecoachwendy.com/cultureaudit/

Online Community - The Culture Strategy Lab:
https://culturecoachwendy.com/strategylab/

FREE Online Mini Course - The C.E.O. Reset:
https://culturecoachwendy.mykajabi.com/offers/zqP7fYvR/checkout

CONNECT WITH ME
Website: CultureCoachWendy.com
LinkedIn: Linkedin.com/in/wendybrand/
Instram: Instagram.com/culturecoachwendy
YouTube: YouTube.com/@CultureCoachWendy

The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/