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Today on The Culture Coach Podcast, Wendy sits down with Erika Sinner, Founder & CEO of Directorie, a $15M healthcare commercialization company and two-time Inc. 5000 honoree. Erika also serves as the Chief Empathy Officer of TinySuperheroes, a nonprofit empowering critically ill children through play and courage, and is the bestselling author of Pets Are Family.

Erika is a powerful, fresh voice in modern leadership — championing pet-inclusive policies, psychological safety, and building cultures where people feel genuinely seen and supported.

🔗 Resources Mentioned

• Pets Are Family (https://www.erikasinner.org/buy-book) by Erika Sinner — available on Amazon and major retailers
• Directorie (https://www.directorie.com/) — Healthcare commercialization services
• TinySuperheroes (https://tinysuperheroes.com/)— Support, donate, or get involved: tinysuperheroes.com
• Erika’s website: https://erikasinner.org
• Follow Erika on Instagram (https://www.instagram.com/erika_sinner/), LinkedIn (https://www.linkedin.com/in/erikasinner/), and other social platforms

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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

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