In this episode of ‘Sense-maker sessions: Content leaders’, we interview Josselyn Simpson, global editorial director at Heidrick & Struggles, to get her perspective on thought leadership, the ROI of content and much more.

Listen to find out how Heidrick & Struggles’ editorial team balances strategic thinking with hands-on execution, why their most valued metric for thought leadership is client conversations and more.

Have you ever wondered how McKinsey & Company produces such a high volume of quality thought leadership?

The first episode of our new season of ‘Sense-maker sessions: Content leaders’ introduces you to Lucia Rahilly, global editorial director and deputy publisher at McKinsey, interviewed by Tony Hallett, MD at Collective Content.

Hear Lucia’s thoughts on AI in content, how McKinsey consistently delivers some of the best content in the business world and much more.

New Sense-makers podcast episode from Collective Content. Live!

Our host, CC MD Tony Hallett is joined by an expert panel including Nessa Keddo, Phil Szomszor and Harendra Kapur. Live from a rooftop bar in London, we present our special event ‘Mis World: Misinformation, mistrust, and missing the point of AI’.

In our Sense-maker Sessions we interview content leaders to get the latest insights from the content world.

New Sense-makers podcast episode from Collective Content. Live!

Join our host, CC MD Tony Hallett, who this month interviews content leader Samad Masood, associate VP at Infosys Knowledge Institute. Find out about metrics at a successful content marketing and thought leadership division, AI out of the trial phase, and why it makes sense to always remind people what you do.

In our Sense-maker Sessions we interview content leaders to get you all the answers to make content work for you.

New podcast series! Live! From Tileyard London in King's Cross, join our host, MD Tony Hallett, for a live audience Q&A interview with Dolby Lead Copywriter, and content leader, Judson Hamilton. With Dolby tech in billions of devices around the world, hear what role AI plays in content, how to create effective messaging, and what films really do have the best sound.

In our Sense-maker Sessions we interview content leaders to get you all the answers to make content work best for you.

Welcome to the last episode of the Collective Content podcast’s How to choose a content agency series. In the final episode, our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by Collective Content marketing and content executive Zoe McNeill and senior content manager Emma Davies, to talk about the importance of understanding, identifying and championing diversity, equity, inclusion and belonging in content marketing. For even more insights and advice covering everything discussed over the course of this series, check out the full Collective Content How to choose a content agency guide, available here.

Welcome to the Collective Content Podcast’s How to choose a content agency series, episode 6. So far, we’ve looked at the “who, what, why and when” of choosing a content agency, and now our hosts Daine Lindsay and Collective Content MD Tony Hallett are joined by Collective Content senior editor Bill Clark and senior content manager Fanny Abramczuk, to dig into the “how” – how do you successfully work with your content agency? Find out the do’s and don’ts for both agency and client, and the benefits of working with different types of content teams around the world. Also check out the full Collective Content How to choose a content agency guide, available here.

Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client services director Fiona Skilton and operations director Becky Thompson to talk through onboarding a new content team to handle your marketing. Their discussion covers the whole journey, from aligning your content and messaging, to delivering on a project with a short deadline. Hear about all the key processes, necessary documents and common pitfalls that you must avoid during this important phase.

Check out the full Collective Content How to choose a content agency guide to learn even more, available here.