Most salespeople lose the deal in the first 7–10 seconds and they don’t even realize it.

If you start your sales call with “How are you?”, you’re already handing over control of the conversation. In this episode, we break down why this common phrase weakens authority, wastes critical time, and gives prospects an easy exit especially on cold calls.

We unpack the psychology behind first impressions in sales, why unprepared salespeople rely on small talk, and how being different immediately earns attention. If you want to stand out, control the conversation, and increase your conversion rate, this episode is a must-watch.

In this podcast, we cover:

Why “How are you?” kills momentum in sales

How authority is lost in the first few seconds

The danger of unnecessary small talk on cold calls

Why differentiation gets you attention (and meetings)

How top performers start conversations differently

Whether you’re in B2B sales, cold calling, business development, or entrepreneurship, this episode will change how you open every sales conversation.

Watch till the end you’ll never start a sales call the same way again.

Sales tips, cold calling tips, sales mistakes, how to sell, cold call script, first impression in sales, sales psychology, sales authority, sales call opener, closing deals faster, African business tips, entrepreneur sales tips, B2B sales strategies, stop saying how are you, sales training.

#SalesTips #ColdCalling #SalesMistakes #SalesStrategy #B2BSales #EntrepreneurTips #SalesTraining #AfricanBusiness #SalesPsychology #CloseDeals #SalesHacks #BusinessGrowth #ColdCallTips #FirstImpression #AuthorityInSales

Most salespeople don’t lose deals because their product is bad.

They lose deals because they don’t control the sales conversation.

In this podcast episode, we unpack why desperation in sales attracts the wrong clients, why discounting too early kills value, and why customers may be kings but they are not always right.

We talk about the real sales mistakes happening in African businesses today:

• Selling a Ford Ranger to someone with a Toyota Vitz budget

• Clients who negotiate on price and then become your biggest headache

• Why discounting means you’re removing value from your own offering

• How to control the sales process without sounding arrogant

• Why you should never give a discount without taking something in return If you’re in sales, entrepreneurship, business development, or leadership, this conversation will change how you sell, price, and negotiate especially in African markets.

Watch. Learn. Sell better. Sales process, discounting in sales, sales negotiation, value based selling, African business sales, pricing strategy, sales mindset, how to control the sales conversation, why salespeople fail If this episode helped you: Like the video Subscribe for more real

African business conversations Share it with someone who keeps discounting to close deals

#Sales #SalesProcess #SalesNegotiation #Discounting #ValueBasedSelling #PricingStrategy #SalesMindset #AfricanBusiness #EntrepreneurshipAfrica #BusinessPodcast #SalesTraining #SellingWithoutDiscounts #ClientManagement #TCVPodcast

In this podcast, we unpack why most managers don’t actually know how to lead. Being a manager is not about the salary, the title, or the corner office it’s about taking full responsibility so your leader can focus on what truly matters.

We dive into why middle-level managers must step up and cover their boss, not compete with them. If you report directly to the CEO, your job is simple but tough: fire the CEO from daily operations. When leadership still handles everything, it means the wrong people are in the wrong roles.

We also expose why many new managers struggle to step up, why CEOs are forced to be everywhere at once, and how poor management quietly destroys company culture, growth, and focus especially in African businesses.

This episode is a wake-up call for:• CEOs who feel overwhelmed• Managers who want to become truly valuable• Businesses stuck because leadership can’t let go• Organizations suffering from poor accountability

Great managers don’t add work to the CEO they buy time.

If your leader still has to check everything, approve everything, and solve everything, you don’t have managers… you have job titles.

Watch the full conversation and learn:

• Why management is about responsibility, not money

• How strong managers protect and empower their leaders

• The real signs of poor management in an organization

• How to build a leadership structure that actually works

Subscribe for more real, unfiltered conversations on leadership, management, and African business growth, management failure, leadership mistakes, CEO burnout, African business leadership, bad managers, middle management, executive leadership, company culture, business growth Africa

#Leadership #Management #AfricanBusiness #CEO #BusinessGrowth #LeadershipDevelopment #ManagementMistakes #Entrepreneurship #CompanyCulture #TheCharteredVendor