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The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

By: Lynn Hoffman and Eric Johnson
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Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology effectively, and building lasting client relationships. Aimed at refining sales strategies and enhancing business planning, this engaging discussion promises to elevate your real estate knowledge and skills. Tune in to this essential resource for anyone looking to succeed in real estate. Watch now to step up your game!2024 Economics
Episodes
  • The TRUTH About Building Your Real Estate Team! | The Business Of Real Estate (TBORE) S2 E7
    Oct 8 2025

    ⏱️ Timestamps

    00:00 – Introduction to Matthew Regan & Team Building in Real Estate

    02:00 – The Early Entrepreneurial Mindset: From Lawn Mowing to Real Estate

    04:15 – Why Building a Real Estate Team Matters

    06:00 – The Power of Hiring the Right Admin and Paying for Talent

    08:00 – Leverage, Leadership, and the Apple Analogy

    10:30 – Creating Culture and Accountability in a Team

    13:00 – Building Horizontal Growth vs. Top-Down Leadership

    16:00 – Lessons from Failure, Mentorship, and Finding Your “Why”

    20:00 – Recruiting the Right Agents and Setting Benchmarks

    33:00 – Confronting the Brutal Facts: Leadership, Meetings, and Growth

    In this episode of TBORE – The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Matthew Regan, team leader of Regan Irish & Associates, to unpack the real truth behind building a sustainable, high-performing real estate team. Matthew shares his journey from starting a lawn business at age 12 to leading one of the most successful teams under the RE/MAX Escarpment Niagara banner. From hiring his first admin to merging two powerful teams, this episode dives deep into what it takes to lead with purpose, structure, and culture in today’s competitive real estate landscape.

    🔑 Key Topics Covered: How Matthew’s entrepreneurial beginnings shaped his real estate career Why treating your real estate business like a publicly traded company changes everything The importance of hiring admin support before adding agents How culture, communication, and accountability build longevity Why great leaders help team members find their own why The dangers of ego-driven teams and how to create shared success Confronting the “brutal facts” to prevent burnout and business collapse How consistent systems, meetings, and mindset lead to scalable growth

    🎧 Perfect for: Real estate team leaders, brokers, recruiters, and solo agents ready to build smarter, scale faster, and lead better.

    👉 Subscribe to TBORE – The Business of Real Estate Podcast for weekly insights from industry leaders shaping the future of real estate.

    #RealEstatePodcast #TeamBuilding #MatthewRegan #REMAXEscarpment #Leadership #RealEstateCoaching #TBORE #BusinessOfRealEstate #AgentGrowth #RealEstateSuccess

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    43 mins
  • Struggling With Unsold Listings? Do THIS | The Business Of Real Estate (TBORE) | S2 E6
    Sep 24 2025

    ⏱️ Timestamps – Don’t Miss These Key Moments:

    0:45 – Why agents are turning down listing appointments

    2:54 – What to do when clients demand an unrealistic price

    4:30 – The hidden emotional toll of overpriced listings

    5:11 – “Your Home Sold Guaranteed” strategies explained

    8:03 – Time vs. money: The #1 question every agent must ask

    9:37 – How to promote the lifestyle of a home (not just features)

    12:11 – The weekly call that can save your client relationships

    17:12 – The secrets to making a house show-ready (cheap fixes!)

    26:00 – Why networking with other agents is your secret weapon

    33:03 – The budgeting mistake that’s bankrupting realtors

    🎙️ Welcome to another episode of The Business of Real Estate Podcast with Lynn Hoffmann and Eric Johnson. In today’s episode, we dive deep into one of the toughest challenges facing realtors right now: carrying listings in a buyer’s market. If you’re a real estate agent struggling with unsold listings, unrealistic sellers, or skyrocketing staging costs, this episode is packed with strategies you can use today.

    ✅ What you’ll learn in this episode:

    How to handle grossly overpriced listings without losing your sanity

    Why some homes sit on the market for months—and how to fix it

    Low-cost tips to make your listings show like model homes

    How to structure contracts to protect your time and money

    The key mindset shift that separates top agents from burned-out agents

    Why networking and agent-to-agent relationships sell more homes than open houses ever will

    The truth about pricing psychology and the “race to the bottom” trap

    This episode is a must-listen for any agent who wants to win more listings, close faster, and survive the stress of today’s shifting real estate market. 💡 Whether you’re a new realtor or a seasoned pro, these insights will help you protect your business, your budget, and your mental health while still delivering for your clients. 👉 Don’t forget to like, subscribe, and comment below with your biggest takeaway. Which strategy are you going to try first?

    #realestate #realtortips #buyersmarket #realestateagent #realestatepodcast #listings #realestatecoaching #stagingtips

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    41 mins
  • How TikTok Grew My Real Estate Business w/ Madelyn Townes | S2 E5
    Sep 9 2025

    In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Madelyn Townes, a rising star in real estate who has built a powerful personal brand through TikTok and Instagram. Madelyn shares her journey from traditional lead generation to becoming a social media powerhouse, attracting clients with authenticity, consistency, and valuable content.

    If you’re a real estate professional looking to harness social media marketing, grow your personal brand, and understand what it takes to connect with today’s digital-savvy clients, this conversation is packed with insights you don’t want to miss.

    We cover everything from TikTok strategy for real estate agents to authentic content creation, navigating negativity online, and how to make social media your ultimate lead-generation tool.

    👉 Don’t forget to like, comment, and subscribe for more real estate business insights!

    What You’ll Learn in This Episode:

    · How Madelyn grew her real estate business using TikTok

    · Why authenticity beats perfection in social media

    · Strategies for consistent content creation without burnout

    · The role of mindset in overcoming self-doubt

    · Tools and tactics for editing and posting content efficiently

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    41 mins
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