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The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

By: Lynn Hoffman and Eric Johnson
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Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology effectively, and building lasting client relationships. Aimed at refining sales strategies and enhancing business planning, this engaging discussion promises to elevate your real estate knowledge and skills. Tune in to this essential resource for anyone looking to succeed in real estate. Watch now to step up your game!2024 Economics
Episodes
  • TO CONDO OR NOT TO CONDO | The Business Of Real Estate (TBORE) | S2 E4
    Aug 26 2025
    Timestamps⏱️ 00:00 – Welcome & today’s topic: The complexities of condos 01:20 – Key considerations for listing a condo (bylaws, reserve funds, special assessments) 03:05 – Status certificates: Why timing is everything 06:11 – Hidden condo issues lawyers & agents should watch for 09:05 – Bylaws & lifestyle rules: Pets, rentals, and Airbnbs 12:30 – Real stories: Rules that surprise buyers (noise, renovations, move-in restrictions) 15:38 – What buyers don’t realize: Renovations, flooring, and condo board approvals 19:16 – Inspections in condos: What matters and what doesn’t 21:05 – Special assessments explained (and why clients must be warned) 26:40 – Agent follow-up strategies after condo closings Condos can be an amazing lifestyle choice — but they also come with unique challenges, bylaws, rules, and financial considerations that every buyer, seller, and real estate agent needs to understand. In this episode of The Business of Real Estate Podcast with Lynn Hoffman and Eric Johnson, we dive deep into everything from status certificates and special assessments to pet rules, Airbnb restrictions, and post-closing follow-ups. Whether you’re a new agent learning condos, or an experienced professional looking to sharpen your skills, this episode will help you navigate the complexities and set your clients up for success. 👉 Don’t forget to Like, Subscribe, and Share for more real estate insights!
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    31 mins
  • THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3
    Aug 12 2025

    The Price Is Right… Or Is It? 🎯 | Avoiding the Overpriced Listing Trap in Real Estate

    In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson tackle one of the toughest challenges agents face — overpriced listings. From how to confidently say “no” to unworkable listings, to having a clear pricing plan that avoids wasted time and lost opportunities, they share real-life stories, market analytics strategies, and negotiation tips that will save you money, protect your reputation, and get homes sold faster.

    Whether you’re a new agent or a seasoned pro, this conversation will help you stop chasing bad listings and start closing smart ones.

    ⏱Timestamps 00:29 – Overpricing trends and market reality check

    01:11 – Why the pricing problem starts at the first seller meeting

    04:20 – The true cost of investing in listings with zero ROI

    05:04 – The danger of taking overpriced listings without a plan

    09:08 – Why the first two weeks are critical for showings and offers

    11:07 – Using data and stories to win pricing conversations

    13:22 – Explaining absorption rates to set realistic seller expectations

    16:36 – Why starting too high guarantees you’ll sell for less

    27:29 – Using percentages instead of dollar amounts in price reductions

    32:57 – Walking away as a powerful negotiation tool

    #realestatepodcast #overpricedlistings #realestatetips #agentadvice #homeselling #pricingstrategy #realestatemarketing #negotiationtips #realtortraining #realestateagents #sellyourhome

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    37 mins
  • Buy A Home in 2025! (Even With Low Credit) | TBORE S2 E2
    Jul 29 2025

    🎙 Buy A Home in 2025! (Even With Low Credit) | TBORE S2 E2 w/ Kelly Sauriol (Mission 35)

    00:42 – Why Renters Are Hesitating in 2025

    03:10 – Turning Renters into Buyers: Where to Start

    05:20 – Fixing Credit Fast (Even in the 600s)

    07:45 – Using Rental Income to Qualify for a Mortgage

    10:50 – How Agents Can Save Deals with Mortgage Partners

    15:30 – Why Cash Flow Matters More Than Interest Rates

    18:25 – Mortgage Renewals: What to Tell Clients Facing Rate Shock

    21:15 – Why Every Open House Needs a Mortgage Specialist

    26:05 – The Power of Agent–Mortgage Partnerships

    28:20 – Rent-to-Own: Does It Ever Work?

    30:10 – Kelly’s Biggest Tip: Creativity Beats “No”

    In this action-packed episode of The Business of Real Estate (TBORE), hosts Lynn Hoffmann and Eric Johnson sit down with Kelly Sauriol of Mission 35 to tackle the biggest challenge facing REALTORS® today: how to turn hesitant renters and first-time buyers into happy homeowners — even in a tough 2025 market.

    Kelly shares:

    • Why the media is scaring first-time buyers — and how to change their mindset
    • Creative ways to get clients mortgage-ready (even with bad credit or no savings)
    • How agents can use rental income, extended amortizations, and refinancing strategies to help buyers qualify
    • The importance of mortgage partnerships to close more deals (and save deals before closing)
    • Why cash flow, not interest rates, is the real key to getting buyers off the sidelines

    Whether you’re a new agent, a seasoned REALTOR®, or a mortgage pro looking to grow your business, this episode will help you educate, empower, and convert more clients in today’s changing market.

    🔔 Subscribe for weekly episodes on real estate growth, lead generation, and agent success.

    📲 Connect with Kelly Sauriol & Mission 35: @kelly.sauriol_mortgages @mission35mortgages

    #realestatepodcast #firsttimehomebuyer #mortgagetips #realtorsuccess #KellySauriol #Mission35 #realestateinvesting #TBORE #agentgrowth #ontariorealestate #REMAX #realtortraining #homeownership

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    31 mins
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