In this episode of the Brand Archive, hosts Ben and Ashton explore the rich history and evolution of Nintendo, a company that has significantly impacted the gaming industry since its inception in 1889. They discuss Nintendo's journey from a playing card company to a global gaming giant, highlighting key innovations, iconic games, and branding strategies that have kept the brand relevant. The conversation also touches on Nintendo's failures, lessons learned, and the importance of community engagement and partnerships in maintaining cultural relevance.

In this episode of The Archive, hosts Ben and Ashton explore the fascinating history and evolution of Taco Bell, from its origins as a hot dog stand to becoming a major player in the fast food industry. They discuss the brand's innovative marketing strategies, unique menu items, and distinct personality that sets it apart from competitors. The conversation also touches on challenges faced by Taco Bell, including controversies and lawsuits, as well as the company's commitment to innovation through its Innovation Kitchen. Listeners will gain insights into the lessons that can be learned from Taco Bell's journey and its impact on food culture.

In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the fascinating history and branding strategies of IKEA. They discuss the entrepreneurial journey of Ingvar Kamprad, the revolutionary flat-packed furniture concept, and the evolution of IKEA's branding and logo. The conversation delves into IKEA's brand promise, internal culture, and innovative marketing strategies that have built strong customer loyalty. The hosts also share insights on the lessons learned from IKEA's success and its cultural impact.