Wrigley’s — The History of Wrigley’s Gum and American Pop Culture
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Wrigley’s — The History of Wrigley’s Gum and American Pop Culture
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About this listen
This episode dives into the nostalgic world of Wrigley's gum, exploring its history, marketing strategies, and the evolution of the brand. The hosts discuss personal memories associated with gum, the innovative marketing tactics employed by William Wrigley Jr., and the challenges faced by the gum industry today. They also touch on the acquisition by Mars and the future of gum in a changing market. Key takeaways include the importance of valuable lead magnets and the balance between focus and depth in branding.
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