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The Bootstrap - Building Startups from Scratch

The Bootstrap - Building Startups from Scratch

By: The Product Bus
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From The Product Bus comes The Bootstrap: Building Startups from Scratch - your source of news and practical support for early stage founders.


The Bootstrap unpacks strategies that any founder can apply to make smart, data-informed decisions as they navigate the early stages of building a startup. We focus on helping founders avoid the common pitfalls that stop many great ideas from becoming a reality.


Each episode host Scotty Allen (Founder of The Product Bus) is joined by a guest who brings their experience and subject matter to a specific topic with practical, actionable strategies that founders can take away and apply immediately to their own business.

Hosted on Acast. See acast.com/privacy for more information.

The Product Bus Economics Leadership Management & Leadership
Episodes
  • Fractional Strategists - When, Why, and How? with Natalie Ellis from The Product Bus

    Fractional Strategists - When, Why, and How? with Natalie Ellis from The Product Bus
    Feb 22 2026

    Natalie Ellis, who has just joined The Product Bus full time as Partner & CEO, joins host Scotty Allen to talk about fractional leadership, particularly in the product strategy space. We discuss the pros and cons of fractional strategists, when the timing is right to engage them, what to look for in a strategist and an agreement - and much more!


    Learn more about Natalie at LinkedIn: https://www.linkedin.com/in/n-j-ellis/


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    The Bootstrap is a production of Hieland Road for The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.


    Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcast


    You can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/

    Hosted on Acast. See acast.com/privacy for more information.
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    48 mins
  • What do founders need to know about Agentic AI and what the heck is OpenClaw? With Callum Holt

    What do founders need to know about Agentic AI and what the heck is OpenClaw? With Callum Holt
    Feb 15 2026

    Scotty speaks with Callum Holt, software engineer at Shopfront and 13 Labs founder, to explain Agentic AI for early-stage founders. They also discuss the rapid rise of OpenClaw — an open-source AI tool making waves for both its power and its risks.


    Callum breaks down what founders really need to understand (and what they can ignore), sharing practical examples of how agentic workflows can automate repetitive tasks, accelerate validation, and act more like digital teammates than tools.


    About Callum Holt:


    Linkedin: https://au.linkedin.com/in/callumholt


    13 Labs: https://www.13labs.au


    Shopfront: https://shopfront.com.au


    --------------------------------------


    The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.


    Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcast


    You can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    36 mins
  • Has AI Rewritten the Rules for Founders in 2026? with Yaniv Bernstein

    Has AI Rewritten the Rules for Founders in 2026? with Yaniv Bernstein
    Feb 8 2026

    In our first episode of 2026 Scotty Allen speaks with Yaniv Bernstein, ex-Google, Chief Product Officer of Vera, and host of The Startup Podcast, about how AI is changing what it takes to build a startup in 2026, what "technical" and "non-technical" founders mean (if anything) in this new age, and what the minimum a founder of any description needs to be able to know about and do with AI to get into the game in this new world.


    They discuss why speed is now table stakes, how small teams can go further than ever, what founders should worry about early on, and how product thinking and real customer contact matter more than ever.


    About Yaniv Bernstein:


    Linkedin: https://au.linkedin.com/in/ybernstein


    The Startup Podcast: https://www.tsp.show/


    Vera: https://www.vera.guide/


    --------------------------------------


    The Product Bus. It was developed by Scotty Allen and Declan Magee. Our producer is Sammy Perryman with assistance from Portia McEwan.


    Visit our website at https://thebootstrap.tech/ and check our YouTube channel https://www.youtube.com/@TheBootstrapPodcast


    You can find out more about Scotty Allen at LinkedIn and The Product Bus at https://theproductbus.com/

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    43 mins
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