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The Boardroom Podcast

The Boardroom Podcast

By: Iggy Odighizuwa
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About this listen

Iggy Odighizuwa is the founder of ai-setters.com a done for you appointment setting and lead nurture ai system for health and fitness professionals wanting more qualified sales appointments to grow their business to 7-figures. Iggy’s passion is helping coaches improve the quality and efficiency of their acquisition system so they can focus on delivering results to their clients. He loves getting more done in less time and making what he calls “boring money”. He is the author of The Fitness Leads Pre-Conversion Acquisition System. This system was designed to automate the process of attracting ideal clients whilst filtering out the bad fits.

To see a live demo of the Fitness Leads Pre-Conversion Acquisition System go to https://demo.ai-setters.com/charlie

Economics Marketing Marketing & Sales
Episodes
  • S3E42: Our HALF MILLION DOLLAR MISTAKE: What happens when you ignore your business framework
    Dec 17 2025

    A few years ago, I was grinding it out like everyone else.

    Chasing leads, closing deals, trying to figure out how to scale without losing my mind or my margin.

    I made every mistake you can think of. Hired the wrong people.

    Trusted my gut when I should've trusted the data. Burned cash on ideas that sounded brilliant at 2 AM but crashed by sunrise.

    And then something clicked. I started building systems.

    Real frameworks.

    Decision-making processes that actually worked when the pressure was on. I stopped winging it and started winning it.

    Now? I run a sales automation company that's helping businesses close more deals with less effort.

    But here's the thing... I'm still in the game. I'm still making decisions, testing strategies, and yeah, still screwing up sometimes.

    The difference is, I'm learning faster. Moving smarter. And I'm not keeping any of it to myself.

    Every week on this podcast, I pull back the curtain on what's really happening in my business. The wins.

    The losses. The $400K mistakes that taught me more than any course ever could. I break down the frameworks we use, the systems we've built, and the hard lessons that cost real money.

    This isn't motivational content. This isn't theory from someone who sold a company ten years ago and now just talks about it.

    This is what's happening right now, in real time, in the arena.

    If you're building something real and you want the truth about what it actually takes... the strategy, the execution, the failures, and the comebacks... then you're in the right place.

    Let's get to work.

    Watch the full episode now and learn how we turned a $423K mistake into our biggest lesson yet.

    See omnystudio.com/listener for privacy information.

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    31 mins
  • S3E41: How to make good decisions to unlock business growth and more opportunities
    Nov 15 2025

    The biggest risk to your business isn't competition. It's you.

    Specifically, it's your emotional volatility and your inability to make objectively good decisions based on data instead of feelings.

    In this episode, Tikis and I tackle the one thing that separates businesses that scale from businesses that stay stuck - emotional decision-making.

    I've watched entrepreneurs tank their own growth because they cared more about how something was done than whether it was actually working.

    I had a client ready to shut off a cancellation sequence because it 'felt too aggressive.'

    The data? 62% rebooking rate with over 500 calls rebooked.

    Conservative estimate? Over $305,000 in revenue. They almost killed it because of feelings, not facts.

    Another client lost their mind over 3 leads. Started panicking, tagging the team, asking for emergency help.

    When I pulled up the dashboard, all 3 leads had responded, and one booked a call. The system was working. Their emotions were lying to them.

    This is the pattern I see over and over. You're too close to your business. You hate the way your top closer runs calls even though they're closing at 50%.

    You want to change the messaging even though it's converting at 12% lead-to-book. You're making decisions based on preference instead of performance.

    I walk you through exactly how to fix this. How to zoom out, slow down, and let the numbers guide your decisions instead of your gut reactions. Why function over form is the only way to scale.

    If you want the outcome more than you want it done your way, this episode will change how you run your business. Stop letting your emotions cost you money.

    Stop letting your feelings tank your revenue.

    Hit play and learn how to make decisions that actually scale your business.

    Drop a 💰 if you've ever killed something that was working because it didn't "feel right."

    See omnystudio.com/listener for privacy information.

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    33 mins
  • S3E40: How to scale your business without overwhelming your team (Get a bigger plate method)
    Oct 22 2025

    What's up crew!

    Real talk - one of our clients had a 2 for 98 close rate. TWO sales out of 98 qualified leads. And they wanted to blame marketing.

    I said send me the sales calls. Within 30 seconds, I knew exactly what the problem was. Their sales team couldn't close an open door, but they were really good at convincing leadership it was someone else's fault.

    We fired the whole team. Brought in new reps. $100K week immediately. Same marketing. Same leads. Different results.

    That's what happens when you finally solve the RIGHT problem instead of just staying busy with what feels comfortable.

    Look, at Charlie we're getting stress-tested right now. Enrollments are at an all-time high, team's overwhelmed, and honestly? This is the best time to be alive in business.

    When you're getting pushed to your limit, that's when the real leaks show up. That's when you're forced to level up.

    In this episode, Tikis and I break down how to actually identify your real constraints, why being overwhelmed is a gift, the 30-day rule we use for team performance, and why faith isn't a license to be naive when it comes to your business.

    Most business owners are losing thousands - maybe hundreds of thousands - every week by focusing on the wrong problems. Don't be one of them.

    Watch the full episode.

    Drop your biggest takeaway in the comments. And if someone you know needs to hear this, send it their way.

    Stay calm, change lives, and have business on your terms.

    See omnystudio.com/listener for privacy information.

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    34 mins
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