This episode explores how AI is reshaping marketing automation, personalization, and customer-journey design. We discuss how email evolved from outbound blasts to a full 360-degree channel that supports acquisition, nurturing, and retention.

Topics include:

• How automation platforms unlock deeper personalization

• Why AI enabled Market Research improves segmentation and content creation

• How email, SMS, and WhatsApp now support full-funnel strategies

• Why human oversight remains essential for accuracy and compliance

• How marketers should think about multichannel journeys

• What new marketers must learn to stay competitive in the AI era

The conversation covers the evolution of marketing technology, the rise of hyper-personalization, and the balance between automation and human insight. Learn how AI helps teams expand capabilities, reduce manual workload, and deliver more meaningful customer experiences.

If you want to understand where AI and Marketing are heading next, this episode provides practical insights and real-world examples.

This episode explores how AI and Marketing are transforming the structure and performance of modern marketing teams. We discuss how organizations build frameworks to safely adopt AI, allowing teams to use powerful tools without increasing compliance risk.

We also examine how AI enabled Market Research is raising the standard for insights and decision-making.

The conversation highlights how AI champions inside each department accelerate innovation, support training, and improve collaboration across distributed workforces.

We explore how hackathons unlock creativity and allow non-technical teams to rapidly develop AI-driven solutions.

You will also learn why junior marketers who master AI tools may outperform traditional roles.

The episode offers practical insights for leaders, marketers, and teams navigating the shift into AI-powered work.

In this episode of The Backstory on Marketing and AI, we explore how predictive SEO is transforming the way marketers plan, optimize, and measure brand visibility. Learn how AI enabled Market Research makes it possible to predict rankings before content goes live. Discover how digital twins of search engines reveal exactly what content needs to succeed.

We also discuss how generative AI is reshaping user journeys and shifting search behavior toward answer-driven experiences. This episode explains why brands must rethink their discovery strategies, long-tail content, and authoritative statements across the web.

Key topics include:

• Predictive SEO and ranking simulations

• AI’s impact on search and discovery

• The role of authoritative statements

• Why organic search still drives massive value

• How AI affects attribution and media decisions

• Preparing content for LLM-based answer engines

• Category entry points and PR relevance

Whether you are a marketer, strategist, or business leader, this episode provides a clear roadmap for navigating the future of AI and Marketing.

This episode explores the evolution of AI and Marketing and how today’s tools transform content creation, productivity, and research. We discuss the journey from early video production into modern AI workflows. You will learn how interest-based algorithms shape discovery and why TikTok, Instagram, and YouTube Shorts are rewriting the rules.

We also look at how Reddit serves as a powerful early signal for emerging trends. Brands can use these insights to guide AI enabled Market Research, messaging, and product development.

The conversation highlights how Sora, HeyGen, and agentic AI tools reduce complex tasks from hours to minutes. We also break down the importance of structured processes, documentation, and data readiness. AI needs context to deliver results. Without a clean foundation, scale becomes impossible.

We also explore why marketers must experiment. Organic social content works as an R&D lab. Most posts will fail. A few will break through. Those insights can fuel bigger strategies across paid advertising, blogs, video, and email.

This episode is a guide for marketers who want clear steps to stay ahead in an AI-driven world.

In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers understand people, communities, and emotional drivers.

We discuss how AI enabled Market Research moves beyond surveys to uncover deeper motivations and hidden patterns in stories. You’ll learn how AI tools classify emotions, surface insights, and help brands build more meaningful connections with their audiences.

This conversation also covers the challenges and opportunities of integrating AI into modern marketing practice. We look at how emerging professionals can grow in an AI-driven world, why domain expertise still matters, and how experienced marketers can benefit from new approaches.

We also examine the future of human agency. As AI accelerates, we must ensure humans stay central in strategy and decision-making. The combination of AI and human insight is where the strongest value emerges.

Whether you're a marketer, strategist, researcher, or curious learner, this episode reveals how AI is reshaping the marketing landscape and what it means for future careers.

In this episode, we discuss how AI is revolutionizing reputation management and market research.

Discover how AI-driven tools help brands enhance their online reputation, improve consumer trust, and boost their visibility in search engines.

Industry experts DJ Sprague and Scott Brandley from Shopper Approved share insights on the power of reviews, Q&A tools, and leveraging social proof to dominate the AI-driven market landscape.

Learn how AI is transforming both SEO and AI search results, and how brands can adapt to stay competitive.

In this episode of The Backstory on Marketing and AI, we explore how ethics intersect with AI and marketing.

Discover the importance of transparency, responsibility, and trust when implementing AI-enabled market research and automation strategies. Guest expert Dayna Guido, a seasoned mental health professional and ethics trainer, introduces her Ethical Courage Decision-Making Model—a framework that encourages reflection and mindfulness in decision-making.

Key topics include:

• How AI reshapes marketing and market research

• The ethical implications of data privacy, HIPAA, and PII

• How human oversight strengthens marketing integrity

• Why ethical leadership must start at the top

• How to integrate trust into digital marketing practices

This episode will challenge marketers to rethink how they use AI and remind leaders that integrity isn’t optional—it’s strategic.

In this episode of The Backstory on Marketing and AI, discover how artificial intelligence is transforming the financial services industry. WealthFeed’s AI-driven platform empowers advisors to identify ideal clients, automate outreach, and maintain compliance.

We explore how AI-enabled market research allows advisors to personalize marketing, strengthen relationships, and deliver better ROI. The discussion covers ethics, data privacy, and how to build trust in an AI-driven world.

Key takeaways:

• How AI enhances prospecting and client engagement

• Balancing technology with human integrity

• The role of ethics and compliance in financial marketing

• Using AI-enabled market research for better ROI

• The future of proactive, data-driven financial advising

If you’re in marketing or finance, this episode will help you understand how to use AI responsibly and strategically to scale your business.