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The Backstory on Marketing and AI

The Backstory on Marketing and AI

By: Guy Powell
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 Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.Copyright 2025 Guy Powell Art Economics Literary History & Criticism Marketing Marketing & Sales
Episodes
  • AI in Modern Marketing

    AI in Modern Marketing
    Dec 10 2025

    This episode explores how AI is reshaping marketing automation, personalization, and customer-journey design. We discuss how email evolved from outbound blasts to a full 360-degree channel that supports acquisition, nurturing, and retention.

    Topics include:

    • How automation platforms unlock deeper personalization

    • Why AI enabled Market Research improves segmentation and content creation

    • How email, SMS, and WhatsApp now support full-funnel strategies

    • Why human oversight remains essential for accuracy and compliance

    • How marketers should think about multichannel journeys

    • What new marketers must learn to stay competitive in the AI era

    The conversation covers the evolution of marketing technology, the rise of hyper-personalization, and the balance between automation and human insight. Learn how AI helps teams expand capabilities, reduce manual workload, and deliver more meaningful customer experiences.

    If you want to understand where AI and Marketing are heading next, this episode provides practical insights and real-world examples.
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    25 mins
  • AI’s Impact on Marketing Teams

    AI’s Impact on Marketing Teams
    Dec 6 2025

    This episode explores how AI and Marketing are transforming the structure and performance of modern marketing teams. We discuss how organizations build frameworks to safely adopt AI, allowing teams to use powerful tools without increasing compliance risk.

    We also examine how AI enabled Market Research is raising the standard for insights and decision-making.

    The conversation highlights how AI champions inside each department accelerate innovation, support training, and improve collaboration across distributed workforces.

    We explore how hackathons unlock creativity and allow non-technical teams to rapidly develop AI-driven solutions.

    You will also learn why junior marketers who master AI tools may outperform traditional roles.

    The episode offers practical insights for leaders, marketers, and teams navigating the shift into AI-powered work.
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    26 mins
  • Predictive SEO & AI

    Predictive SEO & AI
    Dec 4 2025

    In this episode of The Backstory on Marketing and AI, we explore how predictive SEO is transforming the way marketers plan, optimize, and measure brand visibility. Learn how AI enabled Market Research makes it possible to predict rankings before content goes live. Discover how digital twins of search engines reveal exactly what content needs to succeed.

    We also discuss how generative AI is reshaping user journeys and shifting search behavior toward answer-driven experiences. This episode explains why brands must rethink their discovery strategies, long-tail content, and authoritative statements across the web.

    Key topics include:

    • Predictive SEO and ranking simulations

    • AI’s impact on search and discovery

    • The role of authoritative statements

    • Why organic search still drives massive value

    • How AI affects attribution and media decisions

    • Preparing content for LLM-based answer engines

    • Category entry points and PR relevance

    Whether you are a marketer, strategist, or business leader, this episode provides a clear roadmap for navigating the future of AI and Marketing.
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    31 mins
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