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The B2B Roundtable (hosted by Brian Carroll)

The B2B Roundtable (hosted by Brian Carroll)

By: Brian Carroll
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 The B2B Roundtable gives you practical marketing and sales strategies you can use to fuel growth. Host Brian Carroll sits down with leading GTM experts in B2B marketing and sales to uncover what’s working today — from account-based marketing (ABM) and sales development to content marketing, storytelling, leadership, and research-backed insights.Copyright 2025 markempa Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)

    Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)
    Oct 8 2025
    In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience. That’s a wake-up call for sales and marketing leaders everywhere. So, is this the end of sales as we know it… or the start of something better? On this episode of the B2B Roundtable Podcast, I sit down with […]
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    43 mins
  • The Power of Brand Activism: How Businesses Can Use It for Good

    The Power of Brand Activism: How Businesses Can Use It for Good
    May 24 2021
    Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.
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    27 mins
  • Mean people suck in marketing and what to do about it with Michael Brenner

    Mean people suck in marketing and what to do about it with Michael Brenner
    Nov 7 2019
    We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.
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    19 mins
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