From humble beginnings in her kitchen to a huge factory in West Auckland, Ellie Brade is out to change the way we clean.

Her business, Cleanery, is a low-waste cleaning and personal care brand. The products are a sachet of powder that are added to a bottle of water and mixed up.

Co-founded with her husband, Ellie's business started with making her own cleaning products at home with baking soda and vinegar.

Hear Ellie talk about...

• How her first home made cleaning products were not great
• Why being a yachting journalist got her into environmentalism
• How she alleviates her climate anxiety
• Packaging issues! Why compostable is not the best and how sugarcane isn't the answer yet either
• In plastic waste, one supermarket bottles equates to 100 Cleanery sachets, which make 100 bottles of cleaning fluid
• Why a business is never too young to embed B Corp
• How B Corp gave them a boost overseas

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

A true trailblazer, Untouched World founder Peri Drysdale was shocked by the environmental degradation she was seeing. Determined to do things differently, she launched her clothing brand in 1981. It was called Snowy Peak after the family farm she grew up on and ever since, she's been building a clothing brand that does business in a completely different, sustainable way.

Hear Peri talk about...

• Why naivete is an entrepreneur's superpower
• How she was shamed for not being satisfied with being a stay-at-home mum
• Her path from nursing to retail
• How she started off selling unlabelled mittens without thumbs
• The tough times for the business when her house was literally on the line
• How she got global leaders including Bill Clinton wearing Untouched World garments
• Her frustration with the contamination of microfibers
• Why recycling plastics into clothing is not the answer
• How the B Corp logo has given her business traction overseas

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

That's right, we've turned the tables in this episode of the B Better podcast.

Instead of being the one asking the questions, our Tim finds himself in the spotlight as a guest on the Health and Safety Unplugged podcast with Matt Jones.

Take a listen to hear Tim and Matt discuss:

• New legislative changes mandating companies to look at the ESG
• How people increasingly want to do more good in their lives and work
• How COVID triggered introspection about purpose and our impact on the planet
• The way Grow Good works with clients on B Corp
• What a business needs to do to become a B Corp
• The role a B Corp consultant plays in helping businesses become a B Corp
• Details on the final verification process for getting audited when you apply for B Corp Certification.

Check it out! And get inspired.

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!