In this episode, I sit down with Sirena Chi to chat about our shared experiences as B Corp entrepreneurs, the challenges of building a values-driven business, and the importance of authenticity in sustainability.

Episode Highlights:

• How We First Connected – Sirena and I first crossed paths a few years ago, likely through LinkedIn, as fellow B Corp advocates. We share similar journeys of leaving corporate jobs to build purpose-driven businesses, navigating the challenges of finding community and making an impact.

• Keeping It Real in Sustainability – We dive into the importance of authenticity and transparency, sharing both the wins and the struggles rather than painting an overly polished picture. Greenwashing is a real risk, and we discuss why it’s so important to bring people along for the journey, not just the highlight reel.

• The Messy Reality of Doing Good – Doing good isn’t always as simple as it sounds. Sirena and I get into the trade-offs, unintended consequences, and constant learning that come with trying to build a better business. It’s not about perfection—it’s about progress.

• The Power of the B Corp Community – One of the biggest drivers for both of us has been the sense of connection and purpose that comes from being part of the B Corp movement. Having a network of like-minded people fuels the work we do, even when the bigger picture can feel daunting.

• What’s Next for Sirena – Sirena shares her vision for growing her agency, bringing in more purpose-driven creatives, and navigating the upcoming B Corp assessment changes.

• Wrapping Up – We close the conversation by reflecting on the work we’re doing, the impact we hope to create, and why it’s so important to keep pushing forward—even when the results aren’t always immediately visible.

This episode is for anyone on the B Corp journey, purpose-driven entrepreneurs, or those looking to build a business with real impact.

In this episode, we sit down with the mighty Helen Shorthouse, founder of Shorthouse Consulting and a newly certified B Corp based in Ōtautahi Christchurch.

Episode Highlights:

• From Economic Development to B Corp Advocacy – Helen shares her background in economic development, her time at ChristchurchNZ (formerly CDC), and her long-standing commitment to helping small businesses grow and tell their stories effectively.

• Bridging Strategy, Marketing & Sales – We dive into her shift into marketing consulting, the importance of sales and marketing alignment, and why both disciplines are more science than art.

• Lessons from the Agri Sector – Helen reflects on her first job in New Zealand at Ravensdown, where she learned a game-changing lesson: you actually have to ask for the business.

• From Kent to New Zealand – Originally from Kent (the “sh*t hole part,” as she says), Helen shares her journey to New Zealand, how she fell in love with the country, and why she believes NZ is a perfect testing ground for new ideas.

• Discovering Business as a Force for Good – Helen’s epiphany moment came when she connected with B1G1, introducing her to the idea of business as a force for good. Despite a business setback after the Christchurch earthquakes, this idea stuck with her.

• The B Corp Certification Process – Helen opens up about the rigor of the B Corp process, the imposter syndrome she felt upon certification, and why perfection isn’t the goal—progress is.

• Balancing Purpose & Profit – We wrap up by discussing the modern business landscape, why B Corp is a statement of intent, and how Helen is using it as a platform to give back and make an impact.

This episode is for entrepreneurs, marketers, and anyone curious about aligning business with impact.

In this episode, we sit down with Chris Bolman, founder of Brightest, to explore how technology can simplify, scale, and strengthen impact measurement for B Corps and beyond.

• The Brightest Origin Story – Chris shares how Brightest came to life, built from a practitioner’s mindset to create a user-friendly, functional tool for impact tracking and B Corp reporting.

• Making Impact Measurable – Why many businesses struggle with impact data and how Brightest helps them track, analyze, and improve their sustainability performance.

• Building for Real Use, Not Trends – Chris discusses the pitfalls of trendy software and how Brightest avoids them by focusing on real user needs—making it easier for B Corps to manage their ongoing certification and ESG reporting.

• Lessons from 20 Years in the Game – From startups to scaling businesses, Chris reflects on the highs, lows, and key moments that shaped his journey.

• The Future of Impact Tech – Where technology is headed in the B Corp and sustainability space, and how companies can better align their operations with their purpose.

This episode is packed with insights on impact measurement, purpose-driven business, and building tech that truly works—one for B Corps and changemakers alike!