In this episode, I sit down with Sirena Chi to chat about our shared experiences as B Corp entrepreneurs, the challenges of building a values-driven business, and the importance of authenticity in sustainability.

Episode Highlights:

• How We First Connected – Sirena and I first crossed paths a few years ago, likely through LinkedIn, as fellow B Corp advocates. We share similar journeys of leaving corporate jobs to build purpose-driven businesses, navigating the challenges of finding community and making an impact.

• Keeping It Real in Sustainability – We dive into the importance of authenticity and transparency, sharing both the wins and the struggles rather than painting an overly polished picture. Greenwashing is a real risk, and we discuss why it’s so important to bring people along for the journey, not just the highlight reel.

• The Messy Reality of Doing Good – Doing good isn’t always as simple as it sounds. Sirena and I get into the trade-offs, unintended consequences, and constant learning that come with trying to build a better business. It’s not about perfection—it’s about progress.

• The Power of the B Corp Community – One of the biggest drivers for both of us has been the sense of connection and purpose that comes from being part of the B Corp movement. Having a network of like-minded people fuels the work we do, even when the bigger picture can feel daunting.

• What’s Next for Sirena – Sirena shares her vision for growing her agency, bringing in more purpose-driven creatives, and navigating the upcoming B Corp assessment changes.

• Wrapping Up – We close the conversation by reflecting on the work we’re doing, the impact we hope to create, and why it’s so important to keep pushing forward—even when the results aren’t always immediately visible.

This episode is for anyone on the B Corp journey, purpose-driven entrepreneurs, or those looking to build a business with real impact.