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The Analytics Power Hour

The Analytics Power Hour

By: Michael Helbling Moe Kiss Tim Wilson Val Kroll and Julie Hoyer
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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum with some combination of Michael, Moe, Tim, Val, and Julie - the goal is for listeners to enjoy listening to them share their thoughts and experiences and, hopefully, take away something to try at work the next day. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • #278: Is AI Good at Data Analysis? That's the Wrong Question? with Juliana Jackson
    Aug 19 2025

    Imagine a world where business users simply fire up their analytics AI tool, ask for some insights, and get a clear and accurate response in return. That’s the dream, isn’t it? Is it just around the corner, or is it years away? Or is that vision embarrassingly misguided at its core? The very real humans who responded to our listener survey wanted to know where and how AI would be fitting into the analyst’s toolkit, and, frankly, so do we! Maybe they (and you!) can fire up ol’ Claude and ask it to analyze this episode with Juliana Jackson from the Standard Deviation podcast and Beyond the Mean Substack to find out!

    For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

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    1 hr and 1 min
  • #277: ANOVA? I Hardly Know Ya'! with Chelsea Parlett-Pelleriti
    Aug 5 2025

    Did you know that, upon closer inspection, many a statistical test will reveal that "it's just a linear model" (#IJALM)? That wound up being a key point that our go-to statistician, Chelsea Parlett-Pelleriti, made early and often on this episode, which is the next installment in our informally recurring series of shows digging into specific statistical methods. The method for this episode? ANOVA! As a jumping off point to think about how data works—developing intuition about mean and variance (and covariates) while dipping our toes into F-statistics, family-wise error rates (FWER), and even a little Tukey HSD—ANOVA’s not too shabby!

    For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

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    1 hr
  • #276: BI is Dead! Long Live BI! With Colin Zima
    Jul 22 2025

    Product managers for BI platforms have it easy. They "just" need to have the dev team build a tool that gives all types of users access to all of the data they should be allowed to see in a way that is quick, simple, and clear while preventing them from pulling data that can be misinterpreted. Of course, there are a lot of different types of users—from the C-level executive who wants ready access to high-level metrics all the way to the analyst or data scientist who wants to drop into a SQL flow state to everyone in between. And sometimes the tool needs to provide structured dashboards, while at other times it needs to be a mechanism for ad hoc analysis. Maybe the product manager’s job is actually…impossible? Past Looker CAO and current Omni CEO Colin Zima joined this episode for a lively discussion on the subject!

    For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

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    1 hr and 5 mins
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