If your ideal client asked for a recommendation today, would your agency's name come up?

Today, we break down ecosystems, what they are, what they aren't, and how they compound over time when you intentionally design them. We explain why positioning and service offerings are not the same as an ecosystem, and how depth inside the right one creates pricing power, referrals, and defensibility.

We also unpack:

Infrastructure ecosystems and why going deeper than the industry matters

Why regulated verticals create stronger competitive moats

The power of institutional referral ecosystems and gatekeepers

How intersection ecosystems (platform + vertical) accelerate growth

How to diagnose ecosystem misalignment inside your agency

Whether you should go deeper or expand into an adjacent ecosystem

If you want lower customer acquisition costs, stronger referrals, and a real competitive advantage, start by mapping your ecosystem intentionally.

Key takeaways today:

📌 An ecosystem is where your agency is known, not just what you do.

📌 Depth inside a defined ecosystem compounds trust and referrals.

📌 Regulated verticals often create defensible positioning advantages.

📌 Institutional gatekeepers can control access to your ICP.

📌 Intersection ecosystems reinforce momentum from multiple directions.

📌 Misalignment between desired ICP and actual ecosystem slows growth.

📌 Agencies must choose to go deeper or expand adjacent, not both at once.

📺 Watch us on YouTube

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Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/

Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/

AgencyHabits Website: https://www.agencyhabits.com/

AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/

Barrel Holdings Website: https://www.barrel-holdings.com/

Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/

Gross margin determines how much freedom your agency really has. If that number is weak, everything else becomes harder.

Today, we break down gross margin, gross profit, and EBITDA and explain what healthy agency financials actually look like. We show why gross margin is the true funding source of your business and how low gross margin quietly limits growth.

We also unpack:

Why 50 percent plus gross margin should be the starting target

What a healthy sales and marketing allocation looks like

Why 35 percent EBITDA can actually be a warning sign

The common myth of "we invested in growth"

If you want more freedom, better capital allocation decisions, and a stronger long-term agency, start by getting gross margin right.

Key takeaways today:

📌 Gross margin is the funding source for growth and experimentation.

📌 50 percent plus gross margin creates flexibility and strategic optionality.

📌 Healthy agencies target 20 to 30 percent EBITDA.

📌 High EBITDA can signal underinvestment in growth.

📌 Revenue growth without margin discipline leads to long-term erosion.

📌 Sales and marketing must be measured over longer time horizons.

📺 Watch us on YouTube

====================

Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/

Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/

AgencyHabits Website: https://www.agencyhabits.com/

AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/

Barrel Holdings Website: https://www.barrel-holdings.com/

Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/