If your ideal client asked for a recommendation today, would your agency's name come up?

Today, we break down ecosystems, what they are, what they aren't, and how they compound over time when you intentionally design them. We explain why positioning and service offerings are not the same as an ecosystem, and how depth inside the right one creates pricing power, referrals, and defensibility.

We also unpack:

Infrastructure ecosystems and why going deeper than the industry matters

Why regulated verticals create stronger competitive moats

The power of institutional referral ecosystems and gatekeepers

How intersection ecosystems (platform + vertical) accelerate growth

How to diagnose ecosystem misalignment inside your agency

Whether you should go deeper or expand into an adjacent ecosystem

If you want lower customer acquisition costs, stronger referrals, and a real competitive advantage, start by mapping your ecosystem intentionally.

Key takeaways today:

📌 An ecosystem is where your agency is known, not just what you do.

📌 Depth inside a defined ecosystem compounds trust and referrals.

📌 Regulated verticals often create defensible positioning advantages.

📌 Institutional gatekeepers can control access to your ICP.

📌 Intersection ecosystems reinforce momentum from multiple directions.

📌 Misalignment between desired ICP and actual ecosystem slows growth.

📌 Agencies must choose to go deeper or expand adjacent, not both at once.

📺 Watch us on YouTube

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Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/

Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/

AgencyHabits Website: https://www.agencyhabits.com/

AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/

Barrel Holdings Website: https://www.barrel-holdings.com/

Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/