Your agency’s profitability tracking is backwards—measuring endless metrics while successful marketing agencies use systematic business model testing to achieve actual profit targets.

Marcel Petitpas, CEO & Co-Founder at Parakeeto, engineered his Swiss Watch methodology after discovering that most agencies optimize execution on business models that are mathematically impossible to succeed, transforming how agencies approach operational systems and scalability.

What started as profitability consulting turned into revealing why agencies can work perfectly and still only achieve 14% margins when they target 20%. Marcel reveals why measuring utilization and average billable rates creates the illusion of progress while the fundamental math stays broken.

He breaks down expensive mistakes agencies make when they track before testing—like spending months optimizing a business model that can’t reach their goals, plus his 70% delivery margin framework that accounts for hidden operational costs.

Discover the operational systems that transform agency chaos into systematic profitability.

Connect with Marcel Petitpas: LinkedIn | parakeeto.com

Visit agencyengineroom.com for show notes and resources.

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Your agency's operational approach is backwards—guessing time costs and hoping for the best while successful marketing agencies use operational systems for agencies to prevent the domino effect that destroys growth. Dav Nash, Digital Agency Consultant and Head of Marketing at fatjoe, engineered a foundational system after watching hundreds of agencies hit the same breaking points, transforming how agencies approach operational systems and scalability.

What started as fixing his own agency chaos turned into a consulting practice that prevents the cascade effect. Dav reveals why most agency founders feel completely alone when problems domino—client churn leads to revenue drops, which forces bad hiring decisions, which creates agency burnout. He breaks down expensive mistakes agencies make when they hire backwards—like putting strategic thinkers on process work while outsourcing pathway decisions, plus his "Pathway vs Process" framework that determines who to hire in-house versus outsource.

Discover the operational systems that transform agency chaos into predictable scalability.

Connect with Dav Nash: LinkedIn | digitalagencylaunchpad.com

Visit agencyengineroom.com for show notes and resources.

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Your agency's strategy implementation is backwards—setting boardroom goals and hoping teams execute while successful marketing agencies use operational systems to move growth out of boardrooms. Freia Muehlenbein, Owner at Be Reyt Agency Advisory, discovered this critical disconnect after scaling from 0–100 people in seven years, engineering collaborative frameworks that transform how agencies approach strategic delivery and scalability.

What started as managing unprecedented growth without management experience led Freia to develop systematic approaches for whole-agency transformation. She reveals why 80% of agencies don't have clear vision and only 20% have written plans for executing strategic objectives, creating the us vs them mentality that blocks implementation. She breaks down expensive mistakes agencies make when they announce changes instead of collaborating on them—like promoting best doers into management without strategic training, plus her embedded change management philosophy that turns resistant teams into strategic partners.

Discover the operational systems that transform boardroom strategies into operational reality.

Connect with Freia Muehlenbein: LinkedIn | be-reyt.com

Visit agencyengineroom.com for show notes and resources.

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