Your agency’s profitability tracking is backwards—measuring endless metrics while successful marketing agencies use systematic business model testing to achieve actual profit targets.

Marcel Petitpas, CEO & Co-Founder at Parakeeto, engineered his Swiss Watch methodology after discovering that most agencies optimize execution on business models that are mathematically impossible to succeed, transforming how agencies approach operational systems and scalability.

What started as profitability consulting turned into revealing why agencies can work perfectly and still only achieve 14% margins when they target 20%. Marcel reveals why measuring utilization and average billable rates creates the illusion of progress while the fundamental math stays broken.

He breaks down expensive mistakes agencies make when they track before testing—like spending months optimizing a business model that can’t reach their goals, plus his 70% delivery margin framework that accounts for hidden operational costs.

Discover the operational systems that transform agency chaos into systematic profitability.

Connect with Marcel Petitpas: LinkedIn | parakeeto.com

Visit agencyengineroom.com for show notes and resources.

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