In this week’s episode of The Accidental Business Owner Podcast, I speak directly to every entrepreneur who is still making decisions based on gut feel, guesswork, or whatever feels urgent in the moment.
If that’s you, this episode has the power to completely change how you run your business.

🔥 Here’s what I walk you through in this episode:

📊 1. Why so many business owners still rely on guesswork

🔍 2. How Data & Decisions fit into the Owner's Operating System

⚠️ 3. The danger of running blind

📈 4. How data empowers you rather than restricts you

🎯 5. The turning point for every business owner

🎧 Why This Episode Matters

Most business owners I meet are busy. They’re working hard. They’re reacting to everything. But they don’t actually know what’s happening inside their business. They don’t have clarity. And when you don’t have clarity, every decision feels risky… because, frankly, it is.

In this episode, I break down why data is the foundation of confident, strategic decision‑making, and why so many business owners unknowingly operate blind. More importantly, I introduce you to the Owners Operating System, with a specific focus on Data & Decisions — the MSOFT pillar that turns chaos into clarity and guesswork into intentional leadership.

This isn’t about spreadsheets, corporate dashboards, or drowning in metrics.
This is about using the right data to take control of your business.

I reveal the hidden reasons entrepreneurs avoid data — lack of time, lack of confidence, and fear of what the numbers might actually say.

This is the backbone of MSOFT, and the key to running your business with clarity instead of crisis.

Without data, you’re reacting instead of leading. You’re hoping instead of planning. And every choice — pricing, staffing, marketing, growth — becomes a gamble.

I show you how understanding your numbers gives you control, confidence, and direction — without turning you into a “corporate analyst.”

Whether you’re just starting out or years into business, learning to measure what matters is the moment everything shifts.

When business owners tell me they feel overwhelmed, uncertain, or stuck, it’s almost always because they’re flying blind. They’re making decisions based on pressure, emotion, or guesswork — and then wondering why results aren’t consistent.

But when you embrace data, you stop feeling at the mercy of your business.
You become proactive, intentional, and strategic.

The Owners Operating System (Data & Decisions) is about three things:

Clarity.
Confidence.
Control.

And those three things change everything.

If you want to stop guessing and start leading with purpose, this episode is essential listening.

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In this week’s episode of The Accidental Business Owner Podcast, I tackle one of the biggest misconceptions in entrepreneurship: the idea that being busy means being productive. If you feel like you’re constantly working, constantly firefighting, and constantly stretched — but still not moving forward — this episode is going to feel uncomfortably familiar.

🔥 Here’s what I unpack in this episode:

🧠 1. Why entrepreneurs fall into the ‘busy fool’ trap

📉 2. Why busyness destroys scalability

💔 3. The gap between why you started… and how you’re living

🛠 4. The Three D’s: The simple framework that frees 10 hours a week

🔍 5. The truth about time management

I meet business owners every day who started their companies for freedom, flexibility, and control… yet somehow ended up with the exact opposite. Long hours. Endless to‑do lists. No headspace. No strategy. No time.
Without realising it, they’ve accidentally built themselves a job — a stressful one — instead of building a business.

In this episode, I break down why “being busy” is not a badge of honour but a warning sign that something deeper is broken inside your systems, structure, or decision‑making. Busyness feels productive, but most of the time it’s just noise, distraction, and avoidance in disguise.

I walk through the psychology behind doing everything yourself — the beliefs, fears, habits, and excuses that keep business owners stuck.

No business grows if every task, every decision, and every problem relies on you. If your business only works when you’re working, you don’t own a business — you own a job.

Most people start businesses for freedom and flexibility. But they end up with 12‑hour days, guilt when they slow down, and the constant feeling of being behind.

I break down my practical, proven system that helps business owners stop defaulting to “I’ll just do it myself” and start making clear decisions that protect their time, their energy, and their profitability.

It’s never really about time. It’s about systems, boundaries, and leadership — and I explain how to rebuild each one.

If you feel overwhelmed, stretched thin, constantly busy but never progressing, this episode is your reset button.
Not more hustle. Not more noise.
Just clarity.

My goal in this episode is simple: to help you step out of the chaos and start thinking like the Strategic CEO your business actually needs — not the exhausted operator you’ve accidentally become.

You don’t need more hours.
You need a different approach.

👉 Learn more or work with me: https://www.mytruenorth.biz

👉 Take the FREE Business Freedom Assessment: Scaleup Audit: https://www.mytruenorth.club/bfa

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Business enquiries: Enquiries@MyTrueNORTH.biz

In this week’s episode of The Accidental Business Owner Podcast, I take you behind the scenes of a real client journey from 10 years ago — one that completely transformed the way I teach business owners to make decisions. It’s the story of how saying “no” to a big, exciting opportunity ultimately enabled my client to sell their business for a significant profit down the line.

🔥 In this episode, I break down:

📊 1. Why Data Beats Emotion Every Time

❌ 2. The Power of Saying No

🚧 3. Growth Pitfalls Most Entrepreneurs Miss

🧪 4. Why Testing & Validation Are Non‑Negotiable

At the time, the opportunity looked incredible on the surface. Most entrepreneurs would have jumped on it immediately. But instead of reacting emotionally, we slowed everything down and dug into the data using my #ADDAZERO methodology. What we uncovered changed everything — and prevented them from walking straight into a decision that would have stunted their growth, drained their resources, and tied them more deeply to the business they were trying to scale.

This episode is all about the kind of decision‑making most business owners think they’re doing… but rarely are.

I share how using evidence, trends, and validation helped my client see the long‑term implications of their decision — not just the shiny short‑term potential.

Good opportunities are everywhere. The right ones are rare. I talk about why learning to say no is one of the most profitable skills in business.

From founder dependency to resource stretch to operational chaos, I highlight common blind spots that kill momentum.

Before committing to any major opportunity, you need clarity on risk, reward, and downstream impact. I walk you through how I help clients stress‑test decisions, so they don’t end up firefighting later.

After working with hundreds of business owners and analysing more than 150 business failures, I’ve seen one pattern repeat again and again:
Businesses rarely fail because of one huge mistake; they fail because of dozens of untested “good ideas” that slowly drag the business off‑course.

This episode gives you the tools to stop that from happening to you.

If you’ve ever found yourself overwhelmed with opportunities, unsure whether to say yes or no, or worried you might make the wrong call, this story will give you the clarity and confidence to decide with intention, not emotion.

👉 Take the free Business Freedom Assessment
https://www.mytruenorth.biz/work-with-me/

👉 Learn more about the #ADDAZERO methodology
https://www.mytruenorth.biz

👉 Subscribe for new episodes every week
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In this week’s episode of The Accidental Business Owner Podcast, I dive into one of the biggest silent killers of small businesses: the habit of constantly solving everyone else’s problems at the expense of your own. If you’re always stepping in, always rescuing, always making yourself the default fixer — this episode is going to hit home.

🔥 Here’s what I break down inside the episode:

🧩 1. Why business owners fall into the fixer role

❌ 2. How saying yes to everything destroys scalability

❤️ 3. Why passion matters more than hustle

🚫 4. Who I won’t work with (and why that matters)

📈 5. The My TrueNORTH approach to building 6‑ & 7‑figure growth

🏁 6. When to scale — and when to start planning your exit

I see this pattern in almost every business I mentor. Owners put clients first, put staff first, put “urgent issues” first… and put themselves, their structure, and their future last. It feels noble. It feels like leadership. But in reality, it traps you in a reactive cycle that destroys profitability, scalability, and clarity — and builds a business that simply cannot grow without you.

In this episode, I share real examples from the diverse businesses I work with and explain why being “helpful” can quietly become the most expensive habit you have.

From passion to fear to people‑pleasing, I unpack the real reasons entrepreneurs default to problem‑solving instead of boundary‑setting.

Every yes to someone else is a no to your growth, your goals, your team development, and your business model.

I explain why I ONLY work with owners who genuinely love what they do — and why passion is the fuel that makes boundaries sustainable.

I talk openly about why I turn away certain businesses, and how that decision protects both their success and mine.

How we help founders stop firefighting and start building systems, structure, and freedom.

Not every business should scale. Some should prepare for exit. I break down how to know the difference.

If you’re running a business you care about but you’re stuck doing things you were never trained to do — or never wanted to do — this mindset shift will change how you lead and how you grow.

When you stop being everyone’s problem solver, you stop being the roadblock.
Your team improves.
Your clients respect boundaries.
Your business becomes scalable.
And you finally get back the time, clarity, and energy you’ve been missing.

👉 Work with me or learn more:
https://www.mytruenorth.biz

👉 Take the FREE ADDAZERO Scaleup Audit:
https://www.addazero.co.uk/free-scale-audit

👉 Subscribe for weekly episodes:
https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1

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Website: https://www.mytruenorth.biz
Business Enquiries: Enquiries@MyTrueNORTH.biz

In this week’s episode of The Accidental Business Owner Podcast, I share a mindset shift that has had a profound impact on how I lead, how I plan, and how I move through the inevitable challenges of running a business.

🔥 In this episode, I walk you through:

🧠 1. The Power of the Future‑Self Perspective

🌤 2. How I Reset After COVID, Failures, and Fatigue🔍 3. How This Reframe Cuts Through Stress

🚀 4. Why Every Business Owner Should Try It

It’s the simple but transformative practice of projecting yourself one year into the future — and then looking back at your business from that vantage point.

This forward‑focused, retrospective lens cuts through emotional noise, reduces stress, reframes challenges, and brings the clarity so many entrepreneurs are craving. Instead of dragging the weight of “what’s gone wrong” behind you, this approach allows you to step into the version of yourself who has already navigated the obstacles you’re facing right now.

In this episode, I open up about how using this technique helped me shed the lingering weight of COVID setbacks, failed budgets, stalled plans, and the frustration that had been building over several years. When I viewed my business from the future, I found something that had been missing for a long time: fresh energy, optimism, and a renewed sense of control.

Why stepping a year ahead and looking back gives you emotional distance, mental clarity, and a practical roadmap.

I talk candidly about how this technique helped me shake off years of accumulated frustration and rediscover momentum.

When you shift from “staring at the struggle” to “learning from the future,” the pressure eases and solutions become obvious.

If you’re overwhelmed, overthinking, or overworking, this perspective shift can create the mental breathing room you desperately need.

Most business owners try to move forward while dragging the past behind them.
But your past does not get to define your future direction.
Your future should.

If you're ready for a mental reset, strategic clarity, and a more grounded approach to decision‑making, this episode will give you the mindset tools to break out of survival mode and step into the leader your business needs you to be.

👉 Learn more or work with me:
https://www.mytruenorth.biz

👉 Take the FREE ADDAZERO Scaleup Audit:
https://www.addazero.co.uk/free-scale-audit

👉 Subscribe for weekly insights:
https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1

Please like, comment, and share your biggest takeaway. It helps more accidental business owners find the clarity they need to build businesses that run — and grow — without trapping them.

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Website: https://www.mytruenorth.biz
Business Inquiries: Enquiries@MyTrueNORTH.biz

Step into the world of entrepreneurship with David Wagstaff, CEO of Eprenz, in this captivating episode that traces the arc from humble beginnings to global impact. David’s story is one of resilience, innovation, and a relentless drive to empower others—making this a must-listen for aspiring founders, seasoned business owners, and anyone passionate about making a difference.

David opens up about his early experiences, including the childhood lemonade stand that sparked his entrepreneurial spirit after a setback in school. Through candid storytelling, he reveals how small ventures and early failures can plant the seeds of confidence and creativity that fuel lifelong success. Listeners will be inspired by David’s journey from selling candy at school to earning an MBA and building businesses that not only generate profit but also create positive change.

This episode dives deep into the practical realities of entrepreneurship. David shares invaluable advice on separating personal and business finances, understanding the true drivers of profitability, and avoiding common pitfalls that trip up new business owners. He emphasizes the importance of thinking beyond tax returns and encourages entrepreneurs to analyze their products, customers, and revenue streams with a strategic mindset.

One of the standout themes is the power of planning ahead—especially when it comes to exit strategies. David explains why every entrepreneur should consider their end goal from the very beginning, sharing real-world examples of business owners who left money on the table by waiting too long to prepare for a sale. His insights on building relationships, understanding what buyers value, and designing a business for successful transition are essential listening for anyone looking to maximize their venture’s potential.

But this episode isn’t just about business mechanics. David’s passion for social impact shines through as he discusses the mission behind Eprenz and the upcoming Global Founders and Innovators Summit. The event is more than a conference—it’s a movement to equip entrepreneurs with the knowledge, skills, and connections they need to thrive while making the world a better place. With sessions covering everything from launching your first business to scaling for growth and planning your exit, the summit is designed to meet you wherever you are on your entrepreneurial journey.

Expect to hear about:

• The accidental launch of an entrepreneurial career and the lessons learned along the way
• How to build confidence and resilience through small wins and community support
• The critical importance of financial literacy and strategic planning for business owners
• Real-life stories of business transformation, growth, and successful exits
• The vision and values driving the Global Founders and Innovators Summit
• How entrepreneurs can create both profit and positive impact in their communities

David also offers a behind-the-scenes look at the summit’s unique features: multiple tracks tailored to different stages of business, interactive workshops, networking opportunities with global peers, and access to world-class speakers—including investors, founders, and thought leaders who have collectively raised billions and built companies from the ground up.

Ready to take your entrepreneurial journey to the next level?

🎟️ Reserve your spot at the Global Founders and Innovators Summit—an immersive, FREE online conference open to entrepreneurs worldwide. Connect with like-minded changemakers, gain actionable insights, and be part of a community that believes in dreaming big and building a better future.

Register now at Eprenz.com and join us for two days of inspiration, learning, and connection!

Don’t just listen—take action. Your next breakthrough could be one conversation away.