Most people only recognize the cycle after it hits them. Logan Freeman explains why he believes we are in the “winner’s curse” right now, what disciplined operators should do next, and how he’s selling CRE by launching deals like products, not just posting listings.
Description:
In this episode of The AI Edge Podcast, Louis Fernandes sits down with Logan Freeman, Managing Broker at Midwest Commercial Real Estate Advisors, also known as the KC CRE Guy. Logan is a broker, investor, and developer with $350M+ in executed transactions and a clear philosophy, he doesn’t just list commercial real estate, he launches it.
Logan breaks down how he reads real estate cycles in real time using the 18.6 year real estate cycle and Ricardo’s law of economic rent, why he believes we are currently in the winner’s curse, and what operators are underestimating heading into 2026.
We also dig into his Spotlight Strategy for marketing and selling CRE, how he builds organic demand through content and live deal launches, what changes in a soft leasing market, and where AI actually creates leverage in underwriting, positioning, and execution (including why Gamma has become a non negotiable tool in his workflow).
If you are a broker, owner, investor, or developer looking for a sharper framework to position assets and stay ahead of the market, this episode will help you think more clearly, move faster, and make better decisions through this cycle.
Guest, Logan Freeman (KC CRE Guy)
Managing Broker, Midwest Commercial Real Estate Advisors
Website: https://wcreadvisors.com
Email: logan@wcreadvisors.com
Phone: 573-694-9669
LinkedIn: Logan Freeman (KC CRE Guy)
If you got value from this episode, send it to a broker or operator who is still treating listings like commodities when they should be engineering outcomes through positioning, leasing strategy, and execution.