💬 Guest: Patrick McCullough, President of Hallmark Business Connections

📅 Run Time: 35:15

🔗 Website: https://www.hallmarkbusiness.com

✉️ Episode Summary:

In this episode, Bob chats with Patrick McCullough, President of Hallmark Business Connections, about how retailers can tap into the overlooked power of tangible outreach. From using Hallmark greeting cards to create real emotional impact to driving ROI with empathy, Patrick shares how Hallmark Business Connections helps brands turn simple gestures into lasting loyalty.

Forget just sending another email—this episode explores what happens when you make shoppers feel something.

💡 What You’ll Learn:

• Why physical cards outperform digital in both open rates and emotional engagement
• How one retailer saw a 38:1 ROI
• What defines a true “Hallmark moment” in marketing
• The difference between personalization and just plugging in data
• Why emotional resonance is now a business advantage
• The surprising way to wrap an offer so it feels like a gift, not a discount

🛍️ Who This Episode Is For:

• Retail marketers looking for higher ROI campaigns
• Independent retailers who want a simple way to stand out
• Customer experience leaders exploring emotion-driven outreach
• Brand teams struggling to cut through digital noise

🔗 Resources & Links:

Try it yourself at HallmarkBusiness.com

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In this episode, Ann Ruckstuhl, SVP and CMO at Manhattan Associates, to unpack the hard truths and high hopes revealed in the 2025 Unified Commerce Benchmark.

Ann brings her decades of experience—from the sales floor at Burdines to Silicon Valley startups and global tech leadership—to expose the growing gap between shopper expectations and retail execution.

👉 Spoiler: only 5% of retailers are considered leaders today—and 35% of what made a retailer stand out two years ago is now just table stakes.

To download your own copy of the Unified Commerce Benchmark from Manhattan Associates, use this link https://bit.ly/3FEvvgO

In this podcast episode, host Bob Phibbs, known as the Retail Doctor, discusses the evolving landscape of retail technology and the importance of human connection with guests Nikki Baird, Shep Hyken, Ethan Chernofsky, Lauren McGuire, Dax DaSilva and Dan Hodges. Podcast highlights include the complexities of in-store technology and the need for seamless transactions, even offline and the critical role of human touch and staff training in creating memorable customer experiences. The episode underscores the balance between leveraging technology and fostering human interactions to enhance the overall retail experience.

In this episode of "Tell Me Something Good About Retail," hosted by Bob Phibbs, retail leaders discuss strategies for enhancing customer engagement, employee development, and adapting to change. Mark Fletcher, CEO of News Express, emphasizes experiential retail by creating community spaces in stores. Joy Poynter, CEO of Fleet Feet, highlights the integration of technology and human connection to foster a running community. Jennifer Grimm, founder of Lux Beauty, stresses the importance of core values in team building. The episode underscores the resilience of brick-and-mortar retail through community engagement, innovative ideas, and strong team dynamics.

In this episode of "Tell Me Something Good About Retail," Bob Phibbs, the Retail Doctor, explores the importance of human connection in retail with various guests. Patrick Burke, CEO of a men's clothing store in Ireland, discusses winning a retail excellence award and the value of customer relationships. His wife, Imelda, shares insights from running a restaurant, emphasizing community ties. Ralph Simons, former CEO of Tony and Sheppard USA, highlights the role of training in luxury retail. Jane Liu, an entrepreneur, talks about resilience in business. The episode underscores that successful retail hinges on community, customer-centric strategies, and meaningful experiences.

In this episode of "Tell Me Something Good About Retail," hosted by Bob Phibbs, the Retail Doctor, the focus is on the importance of human connection in retail. Bob introduces various guests who share their insights on creating meaningful customer experiences. Martin Lindstrom discusses the concept of tribes and the need for empathy in retail. Chris Brown emphasizes the role of joy and employee engagement in enhancing customer service. The episode underscores that successful retail is about building relationships, understanding emotional drivers behind purchases, and fostering a sense of community to create lasting customer loyalty.

Guest: Paul Landry, Co-owner of Crossover Comics (Montreal)

Location: 3560 Notre Dame West, Montreal (St. Henry neighborhood)

Key Discussion Points:

- Store founded in 2012 by high school friends combining library technology, retail, and comic shop experience

- Mission to change comic store reputation from intimidating/judgmental to welcoming

- Uses technology for inventory/loyalty programs, ahead of industry curve

- Focuses on building community through book clubs, events, and an inclusive atmosphere

- Approach to customer service: emphasizes personal taste over "good/bad" judgments

- Marvel movies' limited impact on comic sales; the importance of customer retention

- Social media strategy highlighting staff expertise and customer pride

- Growth plans focused on revenue per square foot and partnerships with schools/libraries

Notable Quotes:

"You have to be as passionate about running a business as you are about the product." - Paul Landry

"Time moves differently... the way that I mark the passing of time is more the lives of my customers." - Paul Landry

Store Philosophy:

Emphasizes creating a welcoming environment, avoiding gatekeeping, and supporting diverse interests in comics and gaming culture. Staff trained to focus on customer experience over product criticism.