The hosts break down Recess' $30 million raise, pound shots of olive oil, and wonder if Ben Stiller's nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill.

Show notes:

0:25: Take Your Best Shot. Deadlines, People. Pivot & Win. A Benny With Every Bottle. Ben's Beer. – The show opens with a sampling of Kosterina's new high-phenolic extra virgin olive oil shot, which has a spicier kick that some of the hosts realize. Ray reminds listeners that Oct. 31 is the deadline to submit nominations for BevNET, NOSH, and Brewbound's Best of 2025 Awards and is also the last day to submit applications for the upcoming edition of the New Beverage Showdown. The conversation turns to Recess' $30 million Series B funding round, and how the brand has successfully evolved from CBD-based drinks into a broader mood and relaxation brand. They highlight Burn Rate, a unique brand of hot sauces in which each bottle is wrapped in a real $100 bill. They discuss how the project doubles as a marketing stunt and a commentary on startup spending culture. They also feature Ginger Bee Tea, a honey-ginger blend inspired by a traditional Korean tea remedy, and sample Stiller's Soda, a new brand launched by actor and filmmaker Ben Stiller. White they praise the familiar, nostalgic taste of Stiller's Soda, they question whether the founder's celebrity backing will help it stand out in a competitive market. Melissa introduces Magic Spoon's new protein treats and Jacqui shares Alkaline Coffee Company, a new low-acid, mineral-treated cold brew, before Ray invites listeners to send in new product samples for tasting and to leave a five-star review on Apple Podcasts for a chance to receive a free Taste Radio T-shirt.

Brands in this episode: Kosterina, Health-Ade, Liquid Death, Recoup, Poppi, Bai, Recess, C4, Trip, Taika, Burn Rate, Onima Pantry, Ginger Bee Tea, Dr. Brown, Stiller's Soda, Magic Spoon, Mezcla, Alkaline Coffee Co., High Tail, Wynk

Doughlicious is proof that product obsession and strategic growth can make a small brand big.

In this episode, Kathryn Bricken, the founder and CEO of Doughlicious, shares how she turned a London-based cookie dough startup into a global frozen dessert powerhouse now in 6,000 U.S. stores, including Whole Foods, Target, and Kroger.

Kathryn talks about perfecting her signature gelato bites, scaling frozen logistics, securing $5 million in funding, and launching innovative treats like the brand’s new banana oat cookie skillet with plant-based collagen, all while keeping quality and joy at the center of the brand.

Show notes:

0:25: Interview: Kathryn Bricken, Founder & CEO, Doughlicious — At Doughlicious HQ in central London, Kathryn reflects on her journey from food product development to founding a brand built around her lifelong fascination with dough. She recounts the creation of Doughlicious’ signature gelato bites, and how her obsession with quality and commitment to crafting indulgent yet better-for-you treats continue to shape the brand’s identity. Kathryn speaks candidly about the challenges of scaling a frozen brand, crediting her passionate, driven team for overcoming these hurdles and fueling the company’s success. She also discusses Doughlicious’ recent brand revamp, designed both to stand out on shelves and one which helped secure $5 million in funding to support U.S. manufacturing expansion. Innovation, she emphasizes, remains at the heart of Doughlicious. Kathryn continues to lead flavor and product development, striking a balance between indulgence and function, while increasingly leveraging market data and consumer insights to guide new launches without compromising her creative instincts. For fellow entrepreneurs, Kathryn offers a few words of wisdom: learn to say no, grow thoughtfully, and remember to go slow in order to go fast.

Brands in this episode: Doughlicious

The hosts unpack curated snack boxes featuring innovative products from emerging food and beverage brands – from sourdough bites and zaatar crackers to whiskey pecans and candied pistachios. They also share insights on how founders can save big and stand out at BevNET's upcoming events in L.A.

Show notes:

0:25: Back Home, Back To L.A. Register, Attend, Win. Here And Now. Hot Dog Chips & Urban Shakes. – John Craven chats about his recent travels and highlights the memorable Taste Radio London meetup. The hosts discuss the upcoming BevNET Live, NOSH Live, and Brewbound Live events in December and encourage listeners to register early for discounted tickets and to take advantage of structured networking opportunities and one-on-one meetings with investors, retailers, and entrepreneurs. The hosts also promote the New Beverage Showdown competition, urging emerging beverage founders to apply before October 31 for a chance to showcase their brands to industry leaders. Later, they sample and discuss curated products from the online marketplace Here Here Market, highlighting brands including Unbothered Foods, Live Loud Foods, and Nat's Nuts while noting which might succeed in wider distribution. The team also reviews innovative products such as Urban Remedy's protein shakes and Maizly's corn milk, discussing alt-milk trends and sustainability, and Superlova!'s Dan Dan Sauce, which will be featured on an upcoming Elevator Talk episode. Finally, they invite nominations for the Best of 2025 Awards, recognizing excellence and innovation across the food, beverage, and beer industries.

Brands in this episode: Unbothered Foods, Share Crackers, Live Loud Foods, All Together Now, Nat's Nuts, Inizio Italian Specialty Meats, Cellar Door Artisan Preserves, Local Style, Urban Remedy, Maizly, Supernova!, Health-Ade, Poppi, Liquid Death

George Howell may have sold his company to Starbucks — but he never sold out.

A pioneer of the specialty coffee movement, George began his journey in 1975 with the founding of The Coffee Connection, a beloved Boston-based chain that helped redefine what American coffee could be. Nearly two decades later, Starbucks acquired the company – but George wasn't finished. In 2012, he re-entered the retail scene with George Howell Coffee, a brand rooted in his unwavering commitment to quality, transparency, and education.

In this episode, George shares how his dual passions for art and exceptional coffee sparked a revolution in café culture, long before Starbucks became a household name.

From modest beginnings to becoming a global advocate for farmers and flavor integrity, George has always played the long game, prioritizing substance over trend. He reveals the untold story behind the drink that evolved into the Frappuccino, why so many cafés miss the mark on customer experience, his unapologetic stance on flavored coffee, and why black coffee should be as revered as fine wine.

Show notes:

0:25: Interview: George Howell, Founder, George Howell Coffee – After Ray makes an awkward admission, George opens up about the origins of his lifelong passion for coffee, tracing it back to his early days in the art world, where he represented Indigenous Mexican artists. This path eventually led him to open his first café in the 1970s. He clears up a common misconception – that he invented the Frappuccino – explaining instead how the beverage fit into Starbucks's acquisition of his company. Throughout the conversation, George emphasizes the core values that have guided his career: exceptional customer service, employee well-being, and direct, lasting relationships with coffee farmers, many of whom he still visits regularly, even in his 80s. He highlights one of the most significant innovations in his career: freezing beans to preserve their freshness, a method he believes has revolutionized coffee quality. George also discusses the recent redesign of George Howell Coffee's packaging, aimed at better educating customers about origin, processing, and flavor. For him, success isn't measured by profit, but by the ability to share knowledge and elevate understanding. The conversation ends on a light note, with Ray suggesting a new way to order a simple black coffee.

Brands in this episode: George Howell Coffee, Starbucks

Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They unpack the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber "the next protein," and a look at fresh CPG innovations, including a surprisingly convenient twist on tomato paste.

Show notes:

0:25: Back-To-Back. All Day, Anytime. Target's New High. Why Fi? A Tizz, A Daze, And A Gem. – Melissa is back in John's usual seat, and Jacqui has some hard seltzers for the morning (and afternoon and evening). The hosts weigh in on whether this could mark a tipping point for the category, while also unpacking the complex landscape of state-by-state cannabis regulations and the continued lack of federal clarity. The team then explores the emerging trend of fiber as a key health ingredient, with PepsiCo identifying it as "the next protein." They also run through a lineup of standout new products, including low-ABV and rum-based seltzers, the nostalgic-meets-modern Tizz sodas, Everydaze drink pouches, and an innovative entry into pantry convenience: single-serve tomato paste packets. Melissa mentions Allyvium, a GLP-1 support drink. Ray previews BevNET's upcoming trifecta of industry events in Los Angeles – NOSH Live, BevNET Live, and Brewbound Live – touting the invaluable networking opportunities with CPG leaders across the food, beverage, and beer categories.

Brands in this episode: All Dia, Anytime, Trail Magic, Gigli, Birdie, Stigma, Indeed, Surly, Cann, Hi Seltzer, Wynk, Find Wunder, Senorita, Wyld, Shift, Downshift, Cantrip, Uncle Skunks, Rumblers, Everydaze, Tizz, Tip Top Cocktails, Sweety, Allyvium

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from All Día, Grisly's Cosmic, Sipli, Olia and Birdie.

In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week's special co-host is Andrew Guard, the founder of Right Coast Brands. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast.

Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders.

Apply now to be featured in an upcoming episode.

In a category flooded with fast-followers and flashy branding, Straightaway Cocktails is taking a radically different path: embracing the hard way.

In this episode, founder and CEO Cy Cain reveals how the Portland-based brand is carving out a distinct space in the booming ready-to-drink category by prioritizing bar-quality cocktails crafted from in-house ingredients and held to uncompromising standards.

Cy outlines a strategy rooted in deliberate, thoughtful growth rather than chasing viral trends. He dives into the brand's innovative approach to creative R&D, leveraging limited releases and direct-to-consumer exclusives to experiment boldly and gather insights that shape future core offerings.

He also highlights how investments in in-house production, B Corp certification and sustainability efforts, alongside strategic partnerships with Costco, Alaska Airlines and Shake Shack, demonstrate that a patient, craft-centric mindset and a strong brand identity can make a powerful impact in even the most crowded markets.

Show notes:

0:25: Interview: Cy Cain, Founder & CEO, Straightaway Cocktails – Just hours before Taste Radio's San Francisco meetup, Cy joins Ray Latif to share highlights from Straightaway's latest cocktail lineup, including the French 77, Pickle Tini, and Golden Negroni. He underscores the brand's North Star: unwavering product quality, rooted in a deep love of cocktail culture. Cy reflects on the evolution of the RTD category and credits Straightaway's success to its focus on excellence and deliberate, sustainable growth. Strategic partnerships with Alaska Airlines and Breeze Airways have boosted exposure, while support from regional retailers and Costco has added traction and credibility. Comparing innovation to Formula 1, Cy describes it as a proving ground for bold ideas. Straightaway's mission, he says, isn't shaped by exits or investors, but by craft, storytelling, and elevating cocktail experiences. From farm-to-glass sourcing to using local ingredients – like fir needles from near Cy's childhood home – the brand stays true to its values of authenticity, sustainability, and craftsmanship. Inspired by lifestyle brands like Patagonia and Shinola, Cy emphasizes values-driven partnerships, such as a test collaboration with Shake Shack. He also shares excitement over the brand's growing recognition in top spirits competitions, including a potential Triple Crown win.

Brands in this episode: Straightaway Cocktails, Stumptown Coffee, Smith Tea, Jacobsen Salt Co.

Fresh off an exhilarating meetup in London, the team shines a spotlight on the standout brands that captivated attendees at the event. They delve into how fiber-forward brands are reshaping their categories and why Gen X might be your brand's unexpected secret weapon. This episode also revisits insightful interviews from Taste Radio's San Diego meetup, featuring Sol-ti CCO Shawn Hamilton and visionary founders behind Recoup, Innerbloom, Hydr8, Erva Brew Co., and Lixir.

Show notes:

0:25: British Debrief. Nom News. Big Candy Revamp. X's & $'s. Fiber FTW. 'Key' Crisps. – The hosts reflect on their recent London meetup, highlighting standout interviews with Olivia Ferdi of Trip, Kathryn Bricken of Doughlicious, and Olly Dixon of Something & Nothing. They also shine a spotlight on attendees Veronique Mbida, founder of Bantu Chocolate, and Fan Yang of Other Foods, whose interview with Mike featured a hilarious outtake. Melissa previews upcoming educational content and community resources launching on Nombase, while the hosts encourage listeners to attend BevNET's upcoming events in L.A., sharing personal stories of meaningful connections and business breakthroughs from past shows. The conversation also turns to new data revealing Gen X as the leading force in CPG purchasing power, underscoring the importance of engaging older demographics. Finally, the hosts introduce a wave of innovative, better-for-you snacks, from a "gigantic" brand revamp and playfully "dirty" chocolate to bold, zesty chips and beyond.

30:43: Interviews from Taste Radio's San Diego Meetup – Held at BevNET's West Coast office, our lineup includes a conversation with Shawn Hamilton, Chief Commercial Officer of Sol-ti, who detailed how the wellness and juice shot brand scaled from a Southern California startup into a national powerhouse with products in over 15,000 retail locations and sold nationally at Starbucks. We also speak with the founders of several exciting emerging brands, including Erva Brew Co., a fresh take on yerba mate; Innerbloom, a startup crafting kanna-based tonics for mood and focus; Hydr8, a mission-driven water brand supporting veterans; Lua Coffee, which markets Vietnamese-style coffee infused with MCT oil; Birdie, a new sparkling tea brand with standout branding; Recoup, a brand of gut-healthy hydration drinks and a past winner of BevNET's New Beverage Showdown; and Lixir, a brand reimagining mead for the modern drinker.

Brands in this episode: Sol-ti, Trip, Doughlicious, Something & Nothing, Orangina, Other Foods, Bantu Chocolate, Terranean, Halfday, Gigantic Candy, Dirty Gut, Royo Bread, Zesty Z, Yaza, Huel, TruBar, Keya's, Recoup, Innerbloom, Hydr8, Erva Brew Co., Lixir, Lua Coffee, Birdie