Eight years after his first appearance on Taste Radio, Nick Green, co-founder and CEO of pioneering online grocer Thrive Market, returns with a clear message: the future of healthy living will be shaped less by trend-chasing and more by trust, technology and simplicity.

In this episode, Nick explains how Thrive is navigating a rapidly evolving wellness landscape molded by AI, GLP-1 drugs and growing consumer skepticism, while staying grounded in its mission to make healthy living more accessible and affordable.

He also shares how Thrive evaluates brands, why taste matters most, and why he increasingly sees the company – which generated over $700 million in revenue in 2025 – not just as an online grocery store, but as a personalized health platform for modern consumers.

Show notes:

0:20: Nick Green, Co-Founder & CEO, Thrive Market – Nick reflects on how both he and Thrive Market have evolved since his first appearance on the podcast in 2018. While acknowledging volatility across the natural products industry, he explains why Thrive remains focused on enduring trends around health, transparency and accessibility. Nick discusses how Thrive defines "healthy," how it uses data to personalize discovery for members, and why he believes AI will deepen the company's relationship with subscribers. He also explains how Thrive's membership model attracts a nationwide base of "wellness champions," and how its strict quality standards guide its curation strategy. He shares why authenticity and taste matter most when evaluating brands, and how Thrive serves as a launchpad for emerging companies. Nick also discusses Thrive's growing own-brand business, weighs in on trends like protein, functional mushrooms and non-alcoholic beverages, and describes how the company increasingly sees itself not just as an online grocer, but as a technology platform helping consumers navigate healthy living.

Brands in this episode: JOON, SkinnyDipped, Mud\Wtr, Four Sigmatic, Quantum Energy Squares

Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. The hosts break down the show's biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes first.

Show notes:

0:23: Barking Dogs. Plenty Of Protein. Where's The Fiber? Blurring Lines. Sweet (Date) Treats. – The hosts are wiped but loquacious as they break down the biggest themes and trends from Expo West. They highlight the surge of protein across nearly every category – from popcorn, chips, and pretzels to beverages and ice cream – and debate whether some applications make sense today or may become more relevant in the future. Ray emphasizes that taste remains the ultimate test, spotlighting standout brands such as high-protein ice cream maker Protein Pints. The team also notes that added fiber was surprisingly less visible at the show and wonders whether it faces a bigger consumer education hurdle than protein. They examine emerging beverages like spiked prebiotic or probiotic sodas and question their long-term appeal. Beyond functional products, they highlight innovative brands discovered around the show, including crispy jerky chips, soy-based high-protein yogurt, sea moss lemonade, non-alcoholic cocktail alternatives, a modern MSG brand, and date-based candies positioned as better-for-you sweets.

Brands in this episode: Khloud, Jam Packed, Lumen, Sky Pop, David, Protein Pints, Manitoba Harvest, Belly Well, Poppi, Pop Sips, Beast, YAY's, Tezza, Bitter Love, Tips, Mother Root, OSIA, Dime MSG, Black Beverly Hills, Oh My Dessert Butter, Sleet Pops, Chara, Benny Bites, Ohum, Kias, Gato, Lasso Jello, Wobbled Jello, Very Lucky, True Dates, Joolie's, Smood, Daddl, Harken Sweets, Farmwell, Quip, House of Joy, Crafty Ramen, Prickly, Fresh Fizz, Leisure, RXBAR, Häagen-Dazs, Ben & Jerry's, Van Leeuwen, Swedish Fish, Mounds, Almond Joy, High Noon

Nationwide Whole Foods distribution. A seven-figure DTC engine. A five-person team.

In this episode, Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, breaks down the systems behind her brand's growth, from using DTC zip-code data to unlock retail expansion, to building a creative-first Meta ads strategy that drives real revenue (not just impressions).

She shares why velocity is her North Star metric, how she thinks about omnichannel as a flywheel – not separate businesses – how she evaluates when syndicated data is worth the cost, and why she chose to self-warehouse to maintain margin and operational control.

Ashley also unpacks her approach to pricing across channels, portfolio expansion beyond a single hero SKU, and constant creative testing in one of grocery's most competitive categories.

Show notes:

0:20: Ashley Nickelsen, Founder & CEO, B.T.R. Nation – Ashley talks about her deep ties to New York City and a life largely spent on the road for work. She also shares her path into CPG from a master's in higher education and then into the supplement world and applied lessons from her experience to B.T.R., Ashley's discusses evolution as a spokesperson and her belief that brands need a consistent "face," explains B.T.R.'s origin story and how losing both parents to rare cancers before age 30 shaped her mission and her decision to avoid natural flavors. She describes how trust and community grew "organically" through direct customer engagement and helps generate retail discovery and online reorders across channels. She also details how B.T.R. approaches growth with constant iteration while keeping affordability and velocity in mind, and shares practical learnings on Meta advertising and how to pair digital attribution with retail data stories to win new accounts.

Brands in this episode: B.T.R. Nation, Spindrift, Mid-Day Squares, Graza, Simple Mills, Siete, Perfect Bar, Lily's, Unreal, Heinz, Crumbl

Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years.

Show notes:

0:23: Honoring A Legend. More Meetups! Heading West. Speedy Delivery. Creamy Everything. – Ray Latif and co-hosts John Craven and Mike Schneider mark Jacqui Brugliera's final show at BevNET after 12 years, sharing heartfelt praise for her impact as a teammate, friend, and steadying presence. The conversation then shifts to a recap of Taste Radio's recently held Miami meetup as well as an upcoming event in New York City on April 16. The hosts also discuss whether big CPG brands are catching up to entrepreneurial ones as they chase "better-for-you" trends like protein and fiber and whether legacy companies can truly match the credibility and branding agility of smaller players. They also riff on the rise of "creamy condiments" and highlight a new RTD Vietnamese coffee, a decaf sparkling coffee, buttermilk pancake mix, hop-infused cocktails, and a wave of new products from Athletic Brewing.

Brands in this episode: Doritos, Smartfood, SunChips, Angie's Boomchickapop, Rebel Roots, Poppi, Fruities, CronchClub, Lasso, Tia Lupita, Bachan's, AleSmith, Athletic Brewing, Guinness, Fuzzee Coffee, North Shore Roasters, Phoenicia Diner

After decades in fine dining, renowned restaurateur Jamie Mammano turned his attention to a new challenge: reinventing the tortilla chip.

In this episode, he shares how a small tortilla bakery experiment evolved into Mi Niña, one of the country's fastest-growing premium tortilla chip brands, now sold in thousands of retailers nationwide, including Whole Foods, Target and Wegmans.

Inspired by his Mexican family and frustrated by the lack of authentic, high-quality tortillas in the market, Jamie discusses how Mi Niña's clean-label, organic positioning helps it stand out in a crowded snack aisle, why innovations like olive oil- and protein-enhanced varieties are driving its next phase of growth, and why he's choosing to forgo private equity as he builds the company on his own terms.

Show notes:

0:20: Jamie Mammano, Founder, Mi Niña – Jamie reflects on the origins of Mi Niña, explaining how an early pivot from his initial CPG concept became the catalyst for the brand's growth. He recounts how a chance meeting with Whole Foods sparked early retail momentum and how the company has since expanded to roughly 7,000 stores nationwide. He details how Mi Niña differentiates itself with organic ingredients, clean labels, small-batch production and distinctive packaging, and why he credits product quality and consumer trial—not heavy marketing—for its success. Jamie also discusses staying true to the brand's roots while innovating with new offerings, including an upcoming protein-enhanced chip, addresses private equity interest in the company, explains why he sees CPG as more competitive than the restaurant industry, and shares his vision of "changing the snack game."

Brands in this episode: Mi Niña, Tito's, Lay's, Doritos

The real ROI of Expo West starts long before the show floor opens.

In this episode, the team breaks down best practices for exhibitors looking to maximize your time and resources at one of the most competitive trade shows in the world. From building buzz before the event to making your product instantly understandable on the show floor, they outline practical tactics that separate the booths people remember from the ones they walk past.

Show notes:

0:23: Back To The Future. Expo Excellence. Protein Pretzels. Accelerate CPG. Shirleys, Hippies & Hops. — The hosts preemptively thank attendees and partners who supported Taste Radio's Miami meetup. The conversation then turns to Natural Products Expo West 2026, with a focus on how emerging brands can stand out at such a large-scale trade show. They share strategies for building awareness ahead of the event and maintaining momentum through effective post-show follow-up. The episode also highlights several new product launches, including SuperPretzel's protein offering, a new "Shirley Cola" from Ben Stiller-backed Sippin' Shirley soda, Lance Collins' revived Accelerator energy drink, Hoplark's yerba mate-based release, Hazards hop water, and Hippie Energy.

Brands in this episode: Dirty Saint, True Dates, Super Pretzel, Accelerator, Hoplark, Hazards, Hippie Energy, Hippie Water, LifeAid, Core Water, BodyArmor, Fuze, C4, Ghost, Dr. Brown's, Stiller's Soda, Slice, Auntie Anne's

Behind nearly every breakout CPG brand is an early believer willing to write the first check.

In this episode, Adam Spriggs — a founding member of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures — shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands. Along the way, The Angel Group has invested in standout companies including Painterland Sisters, Poppi, Siete, Goodles, Bachan's, and Jesse & Ben's — a track record that underscores its eye for breakout potential.

Adam breaks down how his team evaluates nearly 1,000 opportunities each year, why founder quality remains the ultimate differentiator, and what he means by backing brands that are both "interesting and obvious" — concepts that feel fresh yet inevitable in hindsight. He also discusses the firm's evolution from early-stage "signature" checks to larger growth investments, how they support founders beyond capital, and why categories ranging from THC beverages to frozen potatoes and premium tortilla chips still hold significant untapped upside.

Show notes:

0:20: Adam Spriggs, Founding Member, The Angel Group – Adam discusses his background in CPG branding and business development, explaining how his path to angel investing began with informally reviewing deals alongside industry peers before ultimately formalizing the Angel Group. He talks about how the group has completed 35 investments, primarily in brands generating less than $1 million in revenue and why its members have increasingly pursued "top-shelf" opportunities in more mature, high-growth businesses. He outlines the group's funnel along with the core signals they prioritize and ranks key investment criteria, including the founder, retail velocity, COGS, and price point, and illustrates these principles with examples such as Poppi and emerging categories like THC beverages. Adam explains how the group supports portfolio companies through regular check-ins, industry introductions, and structured updates. He closes with advice for aspiring angel investors: don't invest alone, recognize the inherent risk of early-stage bets, and seek curated deal flow and a strong community where investors can add value through expertise and connections.

Brands in this episode: Poppi, Garage Beer, Olipop, Goodles, Siete, Nowadays, Shift Naturals, Painterland Sisters, Ayoh!, Jesse & Ben's, El Nacho, Wild Monkey Bar, Magic Spoon, Graza, Truff, Coyotas, Stone & Skillet, Modelo