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Talk to the Elephant

Talk to the Elephant

By: like minds
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About this listen

 At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too.

It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate.

Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry.

We’re not perfect, and this podcast is about learning, sharing inspiration and ideas. Why? Because we believe it could have a real impact on peoples’ lives and ensure that no member is left behind.Copyright like minds Economics Marketing Marketing & Sales
Episodes
  • Designing Great Endings for Pension Members in conversation with Joe Macleod

    Designing Great Endings for Pension Members in conversation with Joe Macleod
    Dec 19 2024
    ‘Endineering’, a concept that could transform End Game communication strategies. Join Alex, Nikita and our latest guest Joe Macleod - Founder of ‘And End’, as we uncover how to ‘endineer’ the end game for pensions. Businesses, pensions schemes and any consumer experience focus on solving problems and making life easier for the end-user (or member). But what tends to happen at the end of a journey? Often, off-boarding isn’t considered half as much as it should be. This leaves consumers confused and sometimes with a bad taste in their mouths; the same is true for members as their pension goes through buy-out. Throughout our discussion, we’ve explored the parallels between Joe’s ‘endineering’ concept and end game communication strategies. So, how do we bridge the gap between compliance and best practice to ensure ‘an end’ opens the doors for a new member journey? If you’re curious about Joe and his body of work, please use our exclusive discount codes for his latest book and upcoming workshop. BOOK CODE: NCKEV https://www.smashwords.com/books/view/1116883 WORKSHOP CODE: 25offendscohort https://learn.endineering.co/courses/endineering-course-cohort-11-starts-Jan-14th
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    44 mins
  • Communicating change to people you don’t know? Behavioural science made simple with Allan and Robyn

    Communicating change to people you don’t know? Behavioural science made simple with Allan and Robyn
    Oct 15 2024
    Assumptions can lead us astray - turning insight into guesswork and messages into noise. This episode, we're uncovering why behavioural science and persona development does more than scratch the surface; it's a crucial element in building pension communication strategies that are as memorable as they are moving. By skipping the groundwork to uncover what drives members at times of change, are we opening the floodgates to bias, building communication strategies that don’t create the right impact? With insights from our very own behavioural science enthusiasts, Allan McCabe and Robyn Saul, discover how behavioural insights sharpen pension messaging and how developing personas can bring clarity to change when and where it's needed most.
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    54 mins
  • Are we doing enough to bridge the knowledge gap? In conversation with Mark Engelbretson, Trustee Director at IGG

    Are we doing enough to bridge the knowledge gap? In conversation with Mark Engelbretson, Trustee Director at IGG
    Aug 15 2024
    We’re communicating… but is that enough to help people make informed decisions about the future? Especially when 10% of members don’t know which type of pension they’re in. In the latest episode of Talk to the Elephant, we're in conversation with Mark Engelbretson, Trustee Director at IGG, as we explore what exactly members need - from the responsibility shift and the education gap around saving for the future, to the role of social media and the power of community. And, how we can be bringing members on the journey through all of this, at times of change.
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    49 mins
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