Designing Great Endings for Pension Members in conversation with Joe Macleod cover art

Designing Great Endings for Pension Members in conversation with Joe Macleod

Designing Great Endings for Pension Members in conversation with Joe Macleod

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 ‘Endineering’, a concept that could transform End Game communication strategies. Join Alex, Nikita and our latest guest Joe Macleod - Founder of ‘And End’, as we uncover how to ‘endineer’ the end game for pensions. Businesses, pensions schemes and any consumer experience focus on solving problems and making life easier for the end-user (or member). But what tends to happen at the end of a journey? Often, off-boarding isn’t considered half as much as it should be. This leaves consumers confused and sometimes with a bad taste in their mouths; the same is true for members as their pension goes through buy-out. Throughout our discussion, we’ve explored the parallels between Joe’s ‘endineering’ concept and end game communication strategies. So, how do we bridge the gap between compliance and best practice to ensure ‘an end’ opens the doors for a new member journey? If you’re curious about Joe and his body of work, please use our exclusive discount codes for his latest book and upcoming workshop. BOOK CODE: NCKEV https://www.smashwords.com/books/view/1116883 WORKSHOP CODE: 25offendscohort https://learn.endineering.co/courses/endineering-course-cohort-11-starts-Jan-14th
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