Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s brand itself. Whether you’re in a marketing role, a firm leader, or an individual looking to build visibility, this conversation offers practical insights for communicating with purpose and standing out in a noisy industry.

To learn more about Kyle Morck, see the full show notes with links at https://trxl.co/191

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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TRXL Leadership Edge

TRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries.

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TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

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Provide feedback for this episode at https://trxl.co/feedback

Christopher Parsons joins the podcast to talk about about the evolution of knowledge management (KM) in the AEC industry—from KM 1.0 (knowledge capture) to KM 2.0 (knowledge sharing), to KM 3.0 (knowledge in the flow of work). We explore how AI is catalyzing a shift toward real-time, firm-wide knowledge operations, and why success in this new era isn’t just about better tools—it’s about cultural, process, and operational change. Christopher shares the origin story of Knowledge Architecture, real examples of KM 3.0 in action, and why knowledge is now a team sport that requires clarity, community, and intentional communication to unlock its full value.

To learn more about Christopher Parsons, see the full show notes with links at https://trxl.co/190

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

Provide feedback for this episode at https://trxl.co/feedback

Milos Temerinski joins the podcast to talk about his massively popular YouTube channel Balkan Architect, his journey from architecture student to full-time content creator, and how YouTube became a global classroom for Revit and other architectural software. We also talk about the power of self-directed learning, the realities of working with complex BIM tools, and why video is quickly becoming the most effective medium for knowledge transfer in AEC.

To learn more about Milos Temerinski, see the full show notes with links at https://trxl.co/189

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

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Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback

Gavin Crump joins the podcast to talk about his personal and professional evolution from an introverted graduate architect who stumbled through his first Revit test to becoming one of the most visible and trusted voices in AEC technology. We talk about programming as a creative outlet, the surprisingly emotional experience of automating his first workflow, and what it takes to build a public brand rooted in generosity and curiosity. Gavin also shares candid thoughts about building for delivery instead of design, the often-overlooked value of middle-tier roles in architecture firms, and why he believes architects still deserve the best tooling to do their best work.

To learn more about Gavin Crump, see the full show notes with links at https://trxl.co/188

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Episode Sponsors:

AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

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Support TRXL by becoming a member or by making a donation.

Click here to subscribe and get the TRXL AEC Tech Newsletter and episode show notes emailed to you when new episodes are released. It’s free!

Provide feedback for this episode at https://trxl.co/feedback

Rob Asher and James Blackwood join the podcast to talk about the real-world complexity of designing and delivering projects—and how their work at Giraffe is bridging the gaps between technology, governance, culture, commercial intent, and design.

We explore the limits of traditional tools and approach, the pitfalls of over-simplified models, and why real integration requires more than just good geometry. Rob and James share insights from their experience building Giraffe—a collaborative platform that combines design tools, mapping, data, and financial modeling—to empower better, faster, and more informed decision-making across teams and disciplines.

Learn more about Giraffe.

To learn more about Rob Asher and James Blackwood, see the full show notes with links at https://trxl.co/187

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Episode Sponsors:

Giraffe

Giraffe is a powerful, web-based tool that sits in the AEC stack to help architects, planners, and more design beautiful human cities. Giraffe offers two product tiers - Enterprise and Core - to serve different needs in the industry. With a focus on making their tools accessible, Giraffe's Core product is available to architects for just $45/month. Learn more at https://www.giraffe.build/designers?ref=TRXL

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Support TRXL by becoming a member or by making a donation.

Click here to subscribe and get the TRXL AEC Tech Newsletter and episode show notes emailed to you when new episodes are released. It’s free!

Provide feedback for this episode at https://trxl.co/feedback

Clifton Harness joins the podcast to talk about the future of architectural technology, the challenges of competing with established software giants, and the importance of staying true to a focused vision. Clifton shares insights about TestFit's journey, the role of AI in architecture, and why attempting to compete directly with Revit might be missing the bigger opportunity. We also explore the human side of architecture, discussing the industry's spirit, its challenges, and the passionate people who make it what it is.

To learn more about Clifton Harness, see the full show notes with links at https://trxl.co/186

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Episode Sponsors:

AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

-----

Support TRXL by becoming a member or by making a donation.

Click here to subscribe and get the TRXL AEC Tech Newsletter and episode show notes emailed to you when new episodes are released. It’s free!

Provide feedback for this episode at https://trxl.co/feedback

Robert Yuen joins the podcast to talk about data integrity, the evolving business of architecture, and why “radical transparency” is something the AEC industry must adopt and incorporate. In this conversation, we examine the problems with traditional industry benchmarking, the risks of making decisions based on flawed data, and how Monograph’s new Benchmark Report is reshaping how firms understand performance. Robert shares how real-time, anonymized data is being used to empower teams, improve financial literacy, and shift firm culture toward accountability and alignment. He also discusses how transparency must become the new standard if the profession is to move forward—offering a clear and compelling vision for what sustainable, profitable practice can look like.

To learn more about Robert Yuen, see the full show notes with links at https://trxl.co/185

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Episode Sponsors:

AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

-----

Support TRXL by becoming a member or by making a donation.

Click here to subscribe and get the TRXL AEC Tech Newsletter and episode show notes emailed to you when new episodes are released. It’s free!

Provide feedback for this episode at https://trxl.co/feedback

Stephan Sieber and Bill Allen join the podcast to talk about how and why Chaos and EvolveLba have combined forces, and we talk about tools from AI rendering with Veras to innovative tools like Glyph and Envision, change in the industry, complacency, disruption, and more.

To learn more about Stephan Sieber and Bill Allen, see the full show notes with links at https://trxl.co/184

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

-----

Episode Sponsors:

AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

-----

Support TRXL by becoming a member or by making a donation.

Click here to subscribe and get the TRXL AEC Tech Newsletter and episode show notes emailed to you when new episodes are released. It’s free!

Provide feedback for this episode at https://trxl.co/feedback