Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s brand itself. Whether you’re in a marketing role, a firm leader, or an individual looking to build visibility, this conversation offers practical insights for communicating with purpose and standing out in a noisy industry.

To learn more about Kyle Morck, see the full show notes with links at https://trxl.co/191

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Christopher Parsons joins the podcast to talk about about the evolution of knowledge management (KM) in the AEC industry—from KM 1.0 (knowledge capture) to KM 2.0 (knowledge sharing), to KM 3.0 (knowledge in the flow of work). We explore how AI is catalyzing a shift toward real-time, firm-wide knowledge operations, and why success in this new era isn’t just about better tools—it’s about cultural, process, and operational change. Christopher shares the origin story of Knowledge Architecture, real examples of KM 3.0 in action, and why knowledge is now a team sport that requires clarity, community, and intentional communication to unlock its full value.

To learn more about Christopher Parsons, see the full show notes with links at https://trxl.co/190

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

Provide feedback for this episode at https://trxl.co/feedback

Milos Temerinski joins the podcast to talk about his massively popular YouTube channel Balkan Architect, his journey from architecture student to full-time content creator, and how YouTube became a global classroom for Revit and other architectural software. We also talk about the power of self-directed learning, the realities of working with complex BIM tools, and why video is quickly becoming the most effective medium for knowledge transfer in AEC.

To learn more about Milos Temerinski, see the full show notes with links at https://trxl.co/189

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

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Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback