Are you feeling confident on paper but shaky in real life?

In this episode, I explore why true confidence is built on alignment.

Discover how connecting with your deeper purpose and values creates lasting self-assurance that doesn't depend on external validation.

Learn about the psychology of intrinsic motivation, how your style can reinforce your identity and get practical steps to uncover your personal "why."

Plus, find out why that "nothing to wear" feeling might actually signal personal growth.

I have created a free worksheet to help you identify your values and craft your own purpose statement for confidence that comes from within.

Perfect for high-achieving women navigating leadership roles, life transitions or anyone ready to build authentic confidence grounded in purpose rather than performance.

✨Download your accompanying workbook here

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Email: clare@claresilk.com

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Do your clothes not feel like you anymore? Do you long for something more powerful to wear?

In this episode, I talk about the powerful connection between your style, identity and personal brand.

Discover why your wardrobe is either building your personal brand or sabotaging it (there's no room for neutral) and learn the psychology behind why aligned style creates effortless confidence and makes you unforgettable.

In this episode, you'll learn:

• The science of self-verification theory and how it impacts your personal brand
• Why style misalignment creates confusion for both you AND your audience
• The 3-step process to align your wardrobe with your evolving identity and brand goals
• How to identify what's working against your personal brand message
• A simple exercise to transform your style into your signature brand asset

Perfect for you if:

• You're stepping into a new role or level of leadership
• Your wardrobe feels disconnected from your current goals
• You want to stand out authentically in your industry
• You're ready to build a personal brand that reflects the real you

Join me as I blend findings from fashion psychology with personal branding strategy to help you dress like you, lead like you mean it and build a brand that's impossible to ignore.

Resources mentioned:

• Visit claresilk.com for personal brand style support
• Tag @silkstyleandconfidence on Instagram with your 3 brand words

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Keywords: personal branding, style psychology, confidence building, authentic leadership, wardrobe strategy, fashion psychology, personal brand style

Wardrobe full of clothes but nothing to wear? This week, my very first guest has the solution you've beenlooking for.

Meet Julia Dietmar, a former Silicon Valley software engineer turned fashion tech entrepreneur, who's on a mission to democratise personal styling and make sustainable fashion accessible to everyone. After working at major companies like Walmart and Yahoo Julia combined her technical expertise with her passion for retail and sustainability to create Open Wardrobe, an AI-powered app that's transforming how people interact with their wardrobes.

Julia shares fascinating insights from her journey throughthe dotcom boom, her education in retail at Walmart and how working withfashion brands revealed the massive overproduction problem in the industry. She also opens up about her own transformation from someone who bought new pieces weekly to someone who rarely shops but feels more creative and confident than ever.

Whether you're a busy parent looking to streamline yourmorning routine, someone interested in reducing your environmental impact or just wanting to feel more confident and creative with your personal style, this conversation is packed with actionable advice and inspiring ideas.

Connect with Julia and try the Open Wardrobe app at

http://www.openwardrobe.co/

http://www.openwardrobe.app/

Or search for OpenWardrobe on Apple or Google Play stores

Connect with Julia on hi@openwardrobe.co

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Email me at clare@claresilk.com

Have you ever wondered why you feel unstoppable in that one blazer or why certain outfits leave you feeling off?

This episode looks at the fascinating psychology behind how your clothing choices directly impact your confidence, mood and performance.

Learn how your brain takes powerful cues from what you wear. From Galinsky's lab coat study that proved clothes literally change how we think, to practical strategies for dressing with intention, this episode will transform how you approach your wardrobe.

In this episode, you'll learn:

• The psychological research proving clothes affect your brain and behavior
• How to use intentional dressing to shift your emotional state
• Colour psychology secrets for power, calm and creativity
• Why aligning your style with your identity builds authentic confidence
• 3 practical tips you can implement today, including creating your "power outfit"

Whether you've ever stood in front of your wardrobe feeling unsure or invisible or you're ready to use style as a strategic tool for success, this episode gives you the science-backed methods to dress in a way that makes confidence feel natural and undeniable.

Perfect for: High-achieving women who want to harness the power of psychology and style to elevate their confidence and professional presence.

Ready to create a style that supports your leadership journey? Connect with me at

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Have you ever wondered why you feel more confident in certain colours, or why that navy blazer seems to make client meetings go smoother? There's science behind it and it's not just in your head.

In this episode, I look at the fascinating world of colour psychology and how you can use it strategically to boost your professional presence.

You'll discover why certain colours change the brain chemistry of everyone in the room, how to choose colours for different business outcomes and the cultural factors that influence colour perception.

What you'll learn:

• The neuroscience behind why colours affect confidence and perception
• Strategic colour choices for negotiations, presentations and team meetings
• How to build your own 4-colour professional palette
• Cultural considerations when working globally
• Why quality matters more than quantity in your colour choices
• Practical tips for video calls and seasonal adjustments

Key takeaways:✓ Navy blue is scientifically proven to be the most trusted colour across cultures✓ Your outfit is having a conversation before you even speak✓ Every colour choice is a strategic choice that can support your goals✓ The shade and saturation of colours matter just as much as the colour itself

Whether you're preparing for a big presentation, important client meeting or networking event, this episode will transform how you think about getting dressed. You'll never look at your wardrobe the same way again.

Perfect for: Business professionals, entrepreneurs, and anyone who wants to use psychology to enhance their professional presence and confidence.

Website: claresilk.com

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Ever walked into a networking event convinced everyone is judging your outfit, your presence or your every move?

You're experiencing the "spotlight effect" and you're definitely not alone. In this episode, Clare explores this fascinating psychological phenomenon that makes us overestimate how much others notice our mistakes and awkward moments.

Discover the science behind why we feel constantly scrutinised, plus five practical strategies for managing self-consciousness in business settings. Clare also introduces "micro-styling for macro-confidence", how small, intentional choices in your appearance can become powerful confidence anchors when that spotlight feeling strikes.

You'll learn how to shift your perspective, reframe mistakes as connection opportunities and build your own toolkit of meaningful "power pieces" that ground you in challenging situations. The truth? Most people are too busy worrying about themselves to scrutinise you the way you think they are.

What You'll Learn:

• The psychology behind the spotlight effect and why it happens
• Five mental strategies to manage self-consciousness
• How to use meaningful accessories and clothing as confidence anchors
• Real world applications for meetings, presentations and networking events
• Why authenticity trumps perfection every time

Perfect for anyone who wants to show up confidently in business situations without the constant worry about being judged.

Find out more about my Style & Confidence Accelerator

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Email me: clare@claresilk.com

Website: claresilk.com

Ever walked away from an opportunity thinking "what if I had just been brave enough to try"?

If self-doubt has cost you that promotion or kept you playing small, this episode is for you.

Discover why your comfort zone is keeping you stuck, the psychology of "strategic discomfort," and how to use your personal style as a confidence tool. You'll learn a practical framework for expanding your comfort zone without overwhelming yourself, plus why every "failure" is actually building your confidence muscle.

Perfect for you if you've:

• Let self-doubt talk you out of opportunities you wanted
• Know you're capable of more but struggle to take action
• Want practical confidence strategies that actually work

By the end, you'll have a roadmap for becoming the person who goes after what they want instead of letting fear decide.

Ready to dive deeper? Learn about my Confidence focused programme: I Am Enough: Confidence Reboot

Book a FREE call to see what is right for you

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Website: claresilk.com

Free Resources:

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#confidence #comfortzone #personaldevelopment #selfgrowth #mindset #opportunities #selfdoubt #courage #transformation #confidencebuilding #lifecoach #confidencecoach

What would you attempt if you knew you couldn't fail?

The difference between those who chase their dreams and those who stay stuck often comes down to one thing: self-belief. But an enormous 70% of people struggle with impostor syndrome and self-doubt, even when they're achieving success.

In this episode, I talk about the psychology of self-belief and give you a roadmap to transform self-doubt into self belief.

What You'll Discover:

• The real difference between and self-belief, self efficacy and self esteem
• Why your brain is wired to focus on failures instead of successes (and how to rewire it)
• 7 steps to build lasting self-belief from the ground up
• The 3 biggest self-belief saboteurs that keep high achievers stuck
• A 30 day challenge to start building your self belief today

Key Takeaways: Evidence Collection: How to train your brain to notice your wins Challenge Graduation: The smart way to expand your comfort zone Intelligent Failure: Why failing in the right way builds confidence Future Self Visualisation: Programming your mind for success

Perfect for: Anyone struggling with self-doubt, impostor syndrome or feeling stuck despite their achievements. Whether you're an entrepreneur, creative or professional looking to unlock your potential.

Don't let self-doubt rob you of the life you're meant to live. Your breakthrough is closer than you think.

Learn more about my confidence only programme; ⁠I Am Enough: The Confidence Reboot⁠Book a FREE call to discuss what is right for you.

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Email me: clare@claresilkcoaching.com

Website: claresilk.com

#SelfBelief #Confidence #PersonalDevelopment #Psychology #Mindset #ImposterSyndrome #SelfDoubt #GrowthMindset #Success #Motivation #confidencecoach #lifecoach