Episodes

  • Driving Loyalty Through Personalized Experiences | Driven Loyalty ft. Jon Frederick

    Driving Loyalty Through Personalized Experiences | Driven Loyalty ft. Jon Frederick
    Oct 17 2025
    🎧 On this episode of the Driven Loyalty Podcast, Jon Frederick and I discuss Developing Loyal Customers Through Hyper-Personalized Experiences! ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Jon Frederick: https://www.linkedin.com/in/jon-frederick-ab1948148/ #drivenloyalty #Podium #AIAssistants #CustomerRetention #AutomotiveInnovation #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #automotiveindustry
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    40 mins
  • Is Your Marketing Strategy Forward Looking? | The Modern Automotive Marketing Podcast EP. 4

    Is Your Marketing Strategy Forward Looking? | The Modern Automotive Marketing Podcast EP. 4
    Oct 7 2025
    💥Welcome to the Modern Automotive Marketing Podcast. We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. 🎙️In this episode, Alex Motevosian and I discuss how leveraging predictive strategies unlocks new growth, real-time signals to anticipate shopper behavior, targeting the full funnel, omnichannel data, and more! Alex Motevosian: https://www.linkedin.com/in/alexmotevosian/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing
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    34 mins
  • Is Your Marketing Fragmented or Integrated? | The Modern Automotive Marketing Podcast EP. 3

    Is Your Marketing Fragmented or Integrated? | The Modern Automotive Marketing Podcast EP. 3
    Sep 30 2025
    💥Welcome to the Modern Automotive Marketing Podcast. We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. 🎙️In this episode, David Raminick, Justin Friend and I discuss fragmented strategies vs Integrated campaigns. We also get into how Proficy Digital unifies creative, data, and targeting across all channels to build one cohesive growth engine. David Raminick: https://www.linkedin.com/in/davidraminick/ Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing
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    39 mins
  • Transform Your Dealership's Numbers | Driven Loyalty ft. Jonathan Dawson

    Transform Your Dealership's Numbers | Driven Loyalty ft. Jonathan Dawson
    Sep 26 2025
    🎧 On this episode of the Driven Loyalty Podcast, Jonathan Dawson and I discuss transforming dealership numbers, nurturing customer relationships, creating an exceptional car buying experience and so much more! ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj Jonathan Dawson: https://www.linkedin.com/in/sellchology/ #drivenloyalty #Podium #AIAssistants #CustomerRetention #AutomotiveInnovation #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #automotiveindustry
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    49 mins
  • Creative That Converts – Why Speed and Relevance Win | The Modern Automotive Marketing Podcast EP. 2

    Creative That Converts – Why Speed and Relevance Win | The Modern Automotive Marketing Podcast EP. 2
    Sep 24 2025
    Welcome to the Modern Automotive Marketing Podcast . We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. In this episode, Justin Friend and I discuss why generic ads burn budget and fail to connect with buyers who expect real-time, personalized messaging. We also get into how Proficy’s approach to dynamic creative is tailored to each stage of the funnel and why that's so important. Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing
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    35 mins
  • Dealers Can't Rely on Google and Facebook Alone - The Modern Automotive Marketing Podcast | EP. 1

    Dealers Can't Rely on Google and Facebook Alone - The Modern Automotive Marketing Podcast | EP. 1
    Sep 17 2025
    Welcome to the Modern Automotive Marketing Podcast . We’re talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today’s market. In this episode, Justin Friend and I discuss why dealers can't rely on Google and Facebook alone. We explore why dealers fight for the bottom 3% in-market buyers while ignoring the 97% top of funnel buyers. Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing
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    35 mins
  • Automotive Consumer Trends & Analysis | Experian Auto Insights Podcast - Episode 4

    Automotive Consumer Trends & Analysis | Experian Auto Insights Podcast - Episode 4
    Sep 10 2025
    Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, Kirsten Von Busch, Jennifer Ng and I explore trends in SUV registrations, automotive consumer lifestyle segmentation, insights from The Trade Desk and so much more! Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends Kirsten Von Busch: Kirsten.VonBusch@experian.com Jennifer Ng: jennifer.ng@thetradedesk.com #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian
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    37 mins
  • State of the Automotive Finance Market | Experian Auto Insights Podcast - Episode 2

    State of the Automotive Finance Market | Experian Auto Insights Podcast - Episode 2
    Sep 2 2025
    Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian’s Quarterly Automotive Trends Reports. In this episode, Melinda Zabritski and I explore trends in EV leasing, consumer credit scores, monthly vehicle financing payments and so much more! Get Experian’s Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends Melinda Zabritski: melinda.zabritski@experian.com #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian
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    36 mins