Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.

In this episode we discuss:

• The art of strategy
• Beavertown and how you help a craft beer brand go mainstream
• Is testing useful for strategists?
• How brand can unify an organisation
• What’s the future for agencies?
• Why agencies don’t charge for strategy
• Why direct mail is ace

• Building leads for SMEs on LinkedIn and Substack Will Poskett

  Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies.

  In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming.

  Find Will on LinkedIn or Substack.

  Andi Jarvis - Strategy Sessions Host

  If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

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Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi Jarvis

In this episode we discuss:

• Follow your instincts
• Why TMAF is important for the marketing industry
• What the opportunity is for TMAF and why they’re rebranding
• Why 5 year plans don’t work
• How Lianre engages with her stakeholders
• Using communities in marketing
• What Lianre and Seth Godin have in common

Recommendations

• Sarah Shimmons on the Strategy Sessions
• Seth Godin on the Strategy Sessions

• Learn Like a Lobster by Helen Tupper and Sarah Ellis

  Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/

Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola.

In this episode we discuss:

• The power of imagination
• Why strategy is simple
• Do ideas just ‘find’ strategists
• Are strategists the smartest people in the room
• Three modes of thought for devising a brilliant strategy
• The most debated Christmas ad of all time
• The UK’s super bowl
• Promoting Iceland – the country, not the supermarket
• Taking on Google for Iceland (and Sweden)
• Stella’s new campaign

Tarek Sioufi

Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world’s most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee.

He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek’s work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers.

And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association) as one of the nation’s top strategists and consultants.

Find Tarek on LinkedIn

Show Notes

Full show notes, including a transcription andlinks to everything discussed can be found here.