Successful practice ownership isn’t about passion or fancy equipment — it’s about understanding demand and reducing risk.

In this episode of Strata Stories, Paul Singh breaks down some fundamentals every new grad and clinic owner should master:

1️⃣ How to identify real market gaps — and secure the right early funding
2️⃣ Why passion isn’t enough to build a sustainable clinic
3️⃣ How to move your startup from default dead to default alive by de-risking key decisions
4️⃣ How to grow your clinic using TAM analysis and smarter patient acquisition strategies

Building a clinic isn’t about chasing what you love — it’s about solving real problems, for real people, in a market that can support you.

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

Some conversations age well — and this is one of them.

I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world:

Most clinicians were trained to treat patients… not to monetize their expertise or build additional revenue streams that create real financial breathing room.

In this episode, we dig into:

1️⃣ How therapists can monetize their expertise
From consulting to content to specialized programs — Rafi breaks down the opportunities clinicians often overlook.

2️⃣ How to motivate your team to create content
Not by forcing it, but by building clarity, removing friction, and setting expectations that actually stick.

3️⃣ Why consistency beats perfection
Rafi explains how he built a culture where content creation isn’t a “nice to have,” but a strategic habit.

4️⃣ When it’s time to let a therapist go — and how to do it respectfully
A difficult topic, handled with transparency and care.

5️⃣ How to support employees during performance improvement periods
Because accountability and empathy aren’t opposites — and healthy teams require both.

A great episode to revisit if you’re thinking about long-term sustainability, financial resilience, and building something bigger than billable units.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

We tried something new in this week’s Strata Stories: a straight-talking deep dive into billing.

Our COO, Casey Peters, exposes the hidden billing mistakes that quietly eat up 15–20% of clinic revenue...and how to fix them.

He breaks down:
💡 The blueprint for your ideal billing workflow
⚙️ What a “golden claim” actually looks like
📉 How to stop money from leaking out of your business

Every owner should carve out 20 minutes for this one.
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Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

Competition is fierce in therapy—but what if clinics approached their operations like top-performing businesses in any industry?

In this short episode of Strata Stories, Paul Singh shares a sneak peek of his upcoming presentation at the APTA PPS Conference. He breaks down how 80% of all successful businesses follow the same core principles—regardless of industry.

Paul also explores how lessons from the tech world can modernize physical therapy clinics, helping owners connect with patients in ways that align with today’s digital-first expectations.

It’s a quick listen that will challenge the way you think about running a practice—and get you excited to dive deeper at PPS.

📩 If you’re planning to attend, send a note to hello@stratapt.com—Paul would love to meet up.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the rehab therapy world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

One of the most popular episodes we've ever done...worth listening to ASAP!

In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth.

We break down:
1️⃣ How to actually renegotiate payer contracts for PT clinics
2️⃣ The best ways to get in contact with insurance companies
3️⃣ Why data is the most powerful leverage you have in any negotiation

Too many clinic owners assume payers hold all the cards.
Justin shows why that’s not true — and how to walk into those conversations prepared, confident, and ready to win better rates.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have.

In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have.

They dive into:
1. Why 70% of patients self-discharge and how to fix it
2. How front desk and therapist communication impacts retention
3. Why building your practice as if you’re going to sell it improves profitability now

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation.

In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into:

1. Why culture and recognition outpace pay when it comes to retention
2. The Three Cs every leader should master: clarity, connection, communication
3. Striking the right balance between authenticity and professionalism online
4. How burnout creeps into private practice—and what to do about it
5. Where AI fits in: streamlining documentation without losing the human touch

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Paul sits down with Michael Uzar, PT, and founder of Rehab Risk Consulting, to explore the legal and operational blind spots that can quietly drain your clinic’s revenue, staff morale, and reputation.

Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations.

Inside this episode:
1. Must-have risk policies every clinic leader should know
2. Smart ways to lower liability insurance costs without compromising safety
3. The hidden pitfalls of emerging tech like AI-powered scribing
4. How ignoring risk can slowly undermine clinic culture and profitability

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.