Successful practice ownership isn’t about passion or fancy equipment — it’s about understanding demand and reducing risk.

In this episode of Strata Stories, Paul Singh breaks down some fundamentals every new grad and clinic owner should master:

1️⃣ How to identify real market gaps — and secure the right early funding
2️⃣ Why passion isn’t enough to build a sustainable clinic
3️⃣ How to move your startup from default dead to default alive by de-risking key decisions
4️⃣ How to grow your clinic using TAM analysis and smarter patient acquisition strategies

Building a clinic isn’t about chasing what you love — it’s about solving real problems, for real people, in a market that can support you.

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

Some conversations age well — and this is one of them.

I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world:

Most clinicians were trained to treat patients… not to monetize their expertise or build additional revenue streams that create real financial breathing room.

In this episode, we dig into:

1️⃣ How therapists can monetize their expertise
From consulting to content to specialized programs — Rafi breaks down the opportunities clinicians often overlook.

2️⃣ How to motivate your team to create content
Not by forcing it, but by building clarity, removing friction, and setting expectations that actually stick.

3️⃣ Why consistency beats perfection
Rafi explains how he built a culture where content creation isn’t a “nice to have,” but a strategic habit.

4️⃣ When it’s time to let a therapist go — and how to do it respectfully
A difficult topic, handled with transparency and care.

5️⃣ How to support employees during performance improvement periods
Because accountability and empathy aren’t opposites — and healthy teams require both.

A great episode to revisit if you’re thinking about long-term sustainability, financial resilience, and building something bigger than billable units.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

We tried something new in this week’s Strata Stories: a straight-talking deep dive into billing.

Our COO, Casey Peters, exposes the hidden billing mistakes that quietly eat up 15–20% of clinic revenue...and how to fix them.

He breaks down:
💡 The blueprint for your ideal billing workflow
⚙️ What a “golden claim” actually looks like
📉 How to stop money from leaking out of your business

Every owner should carve out 20 minutes for this one.
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Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.