Should you start a podcast for your small business or organization, or is it going to become one more project that never gets off the ground? In this episode of Storytelling in a Small Town, Trent and AJ share a practical, no-fluff guide to starting a podcast the right way by focusing on what matters most before you record your first episode.

They break down the question they hear all the time: "Should I do a podcast?" and explain why the answer depends on your podcast goals, marketing, branding, community connection, thought leadership, or building trust with future customers. You'll also hear how podcasting can go far beyond the standard interview format, and how choosing the right style and tone helps your show stand out (especially if you're creating a local podcast).

Trent and AJ also cover the real-world planning that helps creators stay consistent: whether you have the time or budget to produce quality, how to choose a release schedule, why recording multiple episodes ahead prevents burnout, and how to promote your podcast so people actually find it on Spotify and Apple Podcasts.

If you're researching how to start a podcast, how to market a podcast, or how to use podcasting to grow a business, this episode will help you build a strong foundation, and make your show worth pressing play on.

Being a guest on someone else’s podcast can be one of the most effective (and most overlooked) ways to build trust, grow your network, and get your small business in front of the right people—without having to launch a show of your own. In this episode of Storytelling in a Small Town, Trent and AJ break down why guesting works, how to approach it strategically, and what to do so your appearance actually leads to real relationships and future customers.

They talk through how to choose the right shows, how to pitch yourself in a way that’s helpful (not salesy), and how to prepare so you sound confident and clear on mic. You’ll also hear practical tips for showing up as a great guest: bringing stories and examples instead of generic talking points, keeping your message simple, and making it easy for listeners to take the next step with you.

If you’ve ever wondered how to use podcasts as a marketing channel—especially when time and budget are tight—this episode will help you turn guest appearances into meaningful visibility, credibility, and momentum for your business.

In this episode of Storytelling in a Small Town, Trent, Brian, and AJ tackle the part of content creation most small businesses skip: what to do after you hit record.

They break down simple DIY editing moves that instantly make your videos feel more professional (without turning you into a full-time editor). You’ll hear practical advice on trimming dead space, avoiding the “millennial pause,” getting better feedback, and deciding when to polish vs. when to just post and learn.

They also dig into how music, pacing, captions, and color subtly shape emotion—and why you don’t need to master all of it to start making better content.

What You’ll Learn / Big Moments

• The #1 DIY edit everyone should do: Trim the beginning and end so viewers don’t watch you hit record, adjust gear, or fumble
• The “millennial pause” explained: Why millennials tend to hit record… pause… then start talking—and why Gen Z doesn’t
• Tech habits shape content habits: Older tech trained people to “wait for it to catch up,” and it still shows up in our videos
• Old film rules vs. social rules: Why starting on a black frame (film school) can hurt performance on social media
• Sleep on your edit (when it matters): Coming back with fresh eyes helps you catch awkward cuts, framing issues, and timing
• Get feedback the smart way:
  • Use a small group of trusted “early testers”
  • Ask for the type of feedback you want (sniff test vs. nitpicky final)
• When to just post it: For short shelf-life social content, audience feedback can be your best teacher
• Algorithm reality check: If no one sees it, you won’t get useful feedback—pair content with platform best practices
• Editing choices that affect emotion:
  • Music sets tone and pace immediately
  • Pacing controls how fast information hits the viewer
  • Color temperature and filters can make content feel warm, safe, clinical, or dramatic
• Captions are basically mandatory now: Auto-captions are easy—just quick-check spelling (or don’t, if you want “comment bait”)
• The bigger takeaway: Don’t overthink it—have fun, trust your instincts, and keep experimenting