Should you start a podcast for your small business or organization, or is it going to become one more project that never gets off the ground? In this episode of Storytelling in a Small Town, Trent and AJ share a practical, no-fluff guide to starting a podcast the right way by focusing on what matters most before you record your first episode.

They break down the question they hear all the time: "Should I do a podcast?" and explain why the answer depends on your podcast goals, marketing, branding, community connection, thought leadership, or building trust with future customers. You'll also hear how podcasting can go far beyond the standard interview format, and how choosing the right style and tone helps your show stand out (especially if you're creating a local podcast).

Trent and AJ also cover the real-world planning that helps creators stay consistent: whether you have the time or budget to produce quality, how to choose a release schedule, why recording multiple episodes ahead prevents burnout, and how to promote your podcast so people actually find it on Spotify and Apple Podcasts.

If you're researching how to start a podcast, how to market a podcast, or how to use podcasting to grow a business, this episode will help you build a strong foundation, and make your show worth pressing play on.