Episodes

  • Leza Raffel - Crisis Communication for Clients

    Leza Raffel - Crisis Communication for Clients
    Apr 25 2025
    Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza breaks down the different types of crisis communications, how to prepare your clients for dealing with a potential crisis, putting together a proper response to a situation, and much more. To learn more about Leza and The Communications Solutions Group, visit https://comsolutions.com © 2025 edgeofcinema.com

    Hosted on Acast. See acast.com/privacy for more information.
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    14 mins
  • Leza Raffel - Identifying Your Target Market & Turning Them Into Clients

    Leza Raffel - Identifying Your Target Market & Turning Them Into Clients
    Apr 18 2025
    Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza explains her process to finding her clients’ target market’s, strategies for cold lead outreach, how to drive clients to engagement, and much more. To learn more about Leza and The Communications Solutions Group, visit https://comsolutions.com © 2025 edgeofcinema.com

    Hosted on Acast. See acast.com/privacy for more information.
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    16 mins
  • Leza Raffel - The Communications Solutions Group

    Leza Raffel - The Communications Solutions Group
    Apr 11 2025
    Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza shares about her journey from her early career to growing a successful marketing and public relations agency. She speaks on her strategies for growing a client base, explains the differences between marketing and public relations, and defines the term “crisis communications.” To learn more about Leza and The Communications Solutions Group, visit https://comsolutions.com © 2025 edgeofcinema.com

    Hosted on Acast. See acast.com/privacy for more information.
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    27 mins
  • Mike Foering - Developing a 5-Star Client Experience

    Mike Foering - Developing a 5-Star Client Experience
    Mar 7 2025
    Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike breaks down how he handles measuring success of client experience, how to identify and deal with weaknesses within client experience, and strategies that business leaders can implement to improve client experience within their organizations. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com

    Hosted on Acast. See acast.com/privacy for more information.
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    18 mins
  • Mike Foering - Team & Leadership Development (Entrepreneurial Operating System - EOS)

    Mike Foering - Team & Leadership Development (Entrepreneurial Operating System - EOS)
    Feb 28 2025
    Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike shares what steps he has taken to build a thriving team, how humor and emotional awareness have helped him grow as a successful leader, and how he has used the Entrepreneurial Operating System (EOS) to develop and grow his business. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com

    Hosted on Acast. See acast.com/privacy for more information.
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    27 mins
  • Mike Foering - Custom Craft

    Mike Foering - Custom Craft
    Feb 21 2025
    Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike shares his journey from his early career plans to leading a successful design and build firm. Mike dives into the challenges of running a growing business, the strategies that have helped Custom Craft thrive, and the future plans of his growing business. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com

    Hosted on Acast. See acast.com/privacy for more information.
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    30 mins
  • Amy Zitelman - Consumer Education and Marketing Tips

    Amy Zitelman - Consumer Education and Marketing Tips
    Feb 14 2025
    Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s approach to educating consumers, tracking success when it comes to marketing, and consumer education strategies for start-up manufacturers beginning their journey. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com

    Hosted on Acast. See acast.com/privacy for more information.
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    21 mins
  • Amy Zitelman - National Product Distribution

    Amy Zitelman - National Product Distribution
    Feb 7 2025
    Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s strategies to successful national product distribution, the challenges of getting products onto the shelves of major retailers, and the future of national distribution. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com

    Hosted on Acast. See acast.com/privacy for more information.
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    29 mins