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Startup Stories - Mixergy

Startup Stories - Mixergy

By: Andrew Warner
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 Business tips for startups by proven entrepreneursMixergy 2025 Economics Social Sciences
Episodes
  • #2288 She had people do AI’s work

    #2288 She had people do AI’s work
    Dec 17 2025
    Helen Hastings wanted to create better accounting software. To figure out what to build, she had humans do the work. This is the story of how she created Quanta, the accounting software that’s taking on QuickBooks with a more modern human+software approach.

    Helen Hastings is the founder and CEO of Quanta, an AI-powered accounting platform built for modern software and services companies. Before Quanta, she was a software engineer at Affirm, where she specialized in building financial ledgers and systems of record. She’s also worked at Google and NerdWallet, bringing deep fintech and infrastructure experience to one of accounting’s hardest problems.

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  • #2287 AI made a “no code” founder into a coder

    #2287 AI made a “no code” founder into a coder
    Dec 8 2025
    Ben Tossell used to listen to Mixergy interviews as he hunted for a big idea to launch. Then he nailed it. MakerPad, an educational company for people who wanted to build using no code. It did so well that he sold it for life-changing money. Then he started coding. Because of AI. This is his story.

    Ben Tossell is the founder of Makerpad, the no-code education platform he sold to Zapier. Today he’s the Head of Developer Relations at Factory, where he helps shape the AI coding agent used by developers worldwide. When he’s not working, he’s hanging with his twins.

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  • #2286 Pepper: AI + people = > $10 million

    #2286 Pepper: AI + people = > $10 million
    Nov 17 2025
    Pepper is creating content for clients like Shopify, Adobe and Instacart. We’re talking hundreds of thousands of posts & videos. And this is content that leads to sales. In this interview, founder Anirudh Singla tell us how they do it by using AI and humans.

    Anirudh Singla is the founder and CEO of Pepper, a global content marketing platform that blends AI and human creativity to produce content at scale. What began as his side hustle on Upwork has grown into a company serving Fortune 500s —recently crossing $10M in annual recurring revenue. Pepper now operates across writing, design, video, and localization, helping brands drive measurable growth through AI-powered content systems.

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